H&M online! I own 4 sets of their linen and 3 sets of their muslin (each set is two Twins). They are beautifully sewn, great quality, get super soft after a few washes, and fit perfectly on my Buffy Eucalyptus duvet inserts. They have gone up in price iver the years, but often have 25-30% off sales. Snagged my last set around Christmas for $67 each. More on reddit.com

You are lost in a sea of stores and brands and marketing terms and need this liferaft: The strongest sheets are made of linen or long staple cotton. Long staple cotton goes by the following hidden names: Egyptian cotton. Long Staple cotton. Pima cotton. Supima cotton. If you see these terms, you have the right cotton. If you don't, you can stop looking as its shit cotton. Linen is linen. Percale is the weave that is the longest lasting. If you don't see percale, you are looking at shit weave sheets. So, if you find linen percale, you buy them. If you find any type of long staple cotton percale you buy them. Things you don't give a tinker's damn about: The store name. The brand name. The thread count on the sheet package. Cool trademarks and marketing terms like Evercool™, Silkcool™, Sussudio Sheets™ or other word that evokes a feeling of lifespan or lightness or cooling. And yes....people out there have and are using Dollar Store sheets for 10+ years. If you take the advice of linen percale or long staple cotton percale, you are using the best practice for finding the longest lasting sheets. A fast search showed these: https://www.amazon.com/Bokser-Home-Percale-Sheet-Chemical-Free/dp/B07G3HZLN7?th=1 More on reddit.com

In the U.K. you can find sets under £200 and they are mainly weaved in China and heavily washed to make them as soft due to the course weave. There is what is called linen union which is linen and cotton mixed but as it’s not pure linen it’s not really what you are after. I’ve had luck on eBay where I managed to grab a bargain which was Libeco Heritage range, that was £80 for a king duvet so it’s worth looking about. More on reddit.com

Oh, I can answer this! I left a relationship and bought all new bedding last fall. I've posted this a few times before but here are my thoughts on the brands I've tried. Magic Linen - (Duvet cover, $255) - I purchased via their Etsy store during their Cyber Monday sale, I'm very pleased. The duvet cover has loops for securing the duvet and nice coconut wood buttons. The cloth is very thick in an impressive BIFL quality way. It was very rough out of the bag but has softened with wear and washing. The pillow covers that come with the duvet cover have an inner flap so the pillow does not show at all. Shipping was extremely fast, about a week to the US! Magic Linen's pictures best match the product I received in real life. If I could go back the only thing I'd do differently is getting a king duvet/cover for an oversize look on my queen bed, but that oversize aesthetic is just personal taste. Looking at their sheets, it looks like they only offer a regular and deep option for depth. Their flat sheet is also not as large as the Lenok flat sheet even accounting for the extra 2” not listed. Quince - (linen duvet/sheet set $271, all season goose down comforter $280, waffle towel bath & hand towel set $75, robe $75, linen table napkins (4) - $25, Turkish baby bath bundle - $55) - I bought a plain white set of everything. It was all very soft out of the bag, softer than all the other brands I have. The sheet set is the thinnest and softest of all the linens I have. The softness makes it feel very luxurious. It's held up so far just fine being rotated with other sheets but I am concerned about how much life I'll get out of it. I bought the queen and the fitted sheet is pretty tight with very little extra room if I wanted a mattress topper. The flat sheet doesn't have a lot of extra room for tucking in. There is no option for a deeper size. It is a very good deal and I am happy with how it has held up so far, but given the thinness of the fabric it might be best for lower usage linens (like a guest bedroom). The duvet cover is the same quality fabric. It has plastic buttons to keep it closed and loop ties for the comforter, I prefer the contrast aesthetic of the wooden buttons on the ML cover but if you don’t like the contrast look the clear buttons on the Quince duvet will appeal to you. The goose down comforter has a nice amount of fluff, kept me warm all winter and I'm happy with it overall but don’t have anything else to compare it to. It's hot for the summer so I've been using a throw blanket. The waffle towels are my favorite purchase from Quince, they are extremely soft and make shower time very spa like. They dry your skin quickly and then dry on the towel rack quickly. I recently also purchased the waffle robe, linen napkins and Turkish baby set. The robe is very nice, the same fabric as the bath/hand towels. I do wish it had a shorter more stylish option but the mid calf length gives it a spa feeling so that’s nice. I use the baby towels as dedicated face cloths, love them! The linen napkins are also great - cheap enough to buy a few sets for everyday fancy feel. If you are dithering about the sheets, get the napkins to see how you like it, they are the exact same fabric. I honestly wouldn’t want the rougher European linen as a napkin fabric. As napkins, the softness of the Quince fabric can’t be beat. The label is annoyingly large on it, but you can always cut it off. Lenok - ($258 queen 16” linen sheet set, $215 queen 12” set) This was also an Etsy Cyber Monday deal, though Lenok routinely runs 30% sales on their Etsy store, not just during holidays. Definitely wait to buy until a 30% sale is going on, it happens like once a month. It took about 3-4 weeks to arrive to the US as everything is made to order. This linen is the same quality as the Magic Linen, very thick and rough out of the bag, quality BIFL fabric. It feels like it will hold up for years. They have several options of mattress depth so you can really customize it to your set up. Everything is sewn to order and they will even custom make you a specific depth upon request. The fabric has a decent amount of stretch too. On my 16” queen set the pillow cover was just a plain insert type, with no flap to hide the pillow. On the 12” queen set the pillow cover did have a flap. I’m not sure why the difference, if it matters to you message the seller before purchase - Maya is very responsive! The Lenok flat sheet is the most generous of all the flat sheets I've seen, it's 105" x 110" so tons of extra room. The flat sheet has a hem across it, demarcating where you should turn down the comforter. I don't hate it but wish I had known about it before purchase. After looking back I do see the seam in one picture but it's not very obvious, their pictures are more artsy than product representational. The sage green color appeared richer/darker in person vs the swatch picture on the website but the antique white was a good color match for the website pictures. If you have time to shop and aren’t sure about your color choice I'd encourage you to get swatches, their photos are not the most representative, not in a fraudulent way or anything but they could do with more representational product pictures. I ended up gifting the sage set to a friend as a housewarming present as I felt it was too dark for my current bedroom set up. I am very happy with my antique white set and both sets had the same excellent fabric and sewing quality. I will purchase from them again. West Elm (gifted, probably $250?) - I was gifted this sheet set by a friend, it's a good in between of Quince and the Etsy linens both in terms of softness out of the bag and thinness of the fabric. The fitted sheet is very generous but the flat sheet is not, there is not a lot of extra room for tucking. After reading some reviews I honestly wouldn't bother with west elm unless it was a crazy good sale, they seem to tear around 1-3 years in with normal use. The price point is too similar to LenOk on sale that I would just spend my money on the better quality stuff and do cheap minimal use linens from Quince. My advice in a nutshell would be Magic Linen, Lenok or a comparable Eastern European brand, you can find many on Etsy, look for a store with a lot of sales and reviews. Properly cared for Eastern European linen can last 5+ years with daily use. Linen sets made in China seem to be thin and prone to tearing 1-3 years in after daily use, though this hasn't happened to me personally yet. If you are furnishing a guest room and want to save money since the linens won’t be subject to daily use, Quince is a terrific choice. More on reddit.com