2 weeks ago - IAS' new AI agent analyzes live campaign data and can automatically apply brand safety and context controls inside marketers' preferred DSPs.

From all kinds of creative production ... models around AI-first … ... Introduction Artificial intelligence is changing digital marketing, and websites are at the center of this change....

AI removes the handoffs between design systems, CMS, data platforms and compliance that turn simple launches into months-long projects. Gene De Libero | Dec 18, 2025 at 8:40 am ET ...

1 week ago - Brands, from McDonald's to H&M, drew backlash in some quarters over their AI-driven ads and marketing experiments.

April 14, 2025 - Businesses can use AI to refine audience segmentation and identify emerging opportunities by: quickly analyzing vast amounts of data to gain deeper insights into consumer behavior; gaining more precise and actionable data beyond broad demographics; ...

Are you thinking about integrating AI tools into your marketing strategies? Here are 3 things you need to do beforehand! Customer Data Management · Harness the Power of Machine Learning to Drive Performance-based Marketing · Marc Mathies · Find out how brands leverage CDMPs to navigate the post-cookie era marketing world and grow their revenue. 1 2 3 … 29 Next · Popular Articles · This Week · This Month · On June 22, Toolbox will become Spiceworks News & Insights Join the Spiceworks Community

October 14, 2024 - With AI’s ability to analyze massive datasets, marketers can better segment their audience and deliver more personalized experiences. Instead of relying on broad demographic data, AI algorithms can consider behavior patterns, purchase history and even real-time engagement to refine targeting.

3 days ago - "The vast majority of AI tokens in the future will be used on things we don't even do today as workers: they will be used on the software projects that wouldn't have been started, the contracts that wouldn't have been reviewed, the medical research that wouldn't have been discovered, and the marketing campaign that wouldn't have been launched otherwise." Your go-to source for digital marketing news...

March 12, 2024 - Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions. News Uncategorized · Josh Stephenson · UK marketers are more likely to be “fully confident” in their abilities with AI, but there remains a gap between application and training.

Expansion focuses on affordable access to Google’s premium AI tools. Google is pushing... ... How much of social media marketing will still be in human hands three years from now? And... ... Meta seeks partnerships with News Corp, Fox, and Axel Springer to secure training data...

Vice President of Marketing Danielle McMurray discusses how reaching older consumers online is getting easier. ... This is the first time Pinterest has wedded its intent-based audience data with a CTV engine, pointing to the growing importance of cross-screen capabilities. ... The brand and partner Too Short for Modeling leveraged AI to animate complex visuals while keeping to a development timeline of just a few weeks.

Technology AI is changing the way customers shop. How should your brand respond? Digital Transformation Will people stop visiting websites in 2026? Marketing The new rules of travel advertising: curation, context, and conversion

2 weeks ago - It’s getting harder to escape slop, the artificial intelligence-generated pablum that has crept into our colleagues’ slide decks, our social media feeds, our news outlets, even our real-estate listings. “Slop oozes into everything,” wrote the editors of Merriam-Webster, who chose “slop” as their 2025 word of the year. “Like slime, sludge, and muck, slop has the wet sound of something you don’t want to touch.” · That’s why I’m taking a moment to peer into my crystal ball and make one of those dreaded year-end predictions: 2026 will be the year of “100% human” marketing.

June 24, 2025 - In our first State Of AI In Marketing report, 155 marketers surveyed weigh in on how AI is transforming content creation, workflows, KPIs, and future investments.

3 weeks ago - The adoption of AI in digital marketing has exploded. Let's look at 10 eye-opening AI marketing statistics to help you stay ahead of the game.

2 weeks ago - Publicis Sapient describes AI-powered content strategy and planning that “transforms months of research into minutes of insight” by combining large language models with contextual knowledge and prompt libraries [PDF]. Research and brief development compress work schedules, so more client work can happen and the agency has faster responses to shifting culture and platform algorithms. Across these examples, the impact on marketing professionals is one of rebalancing and shifting job descriptions.

October 28, 2025 - Dentsu Creative's report reveals AI's deep integration into marketing, yet emphasizes the rising importance of human creativity and empathy. CMOs recognize AI's role in content creation but fear algorithmic homogenization.

June 25, 2025 - AI agents are expected to cut 60% of marketing jobs by 2028, move from SEO to GEO and create AI-to-AI commerce. Here are three things companies need to do to survive.

5 days ago - Zendesk even found that while 65% of leaders see AI as essential, 75% believe a lack of transparency will increase churn. The “what we don’t know can’t hurt us” approach to using AI marketing tools needs to disappear.

3 weeks ago - Agentic AI has taking over core workflows as ABM is evolving into a predictive revenue engine, and content strategies are moving toward proof and authority, said Saul Marquez, CEO and Founder of Outcomes Rocket.