I’m a PMM, and I use a messaging and positioning framework I’ve developed with my clients which I can generate in AI with the answer of roughly 15 questions. I use AI to help build out personas, do market research, comparative analysis, and come up with copy ideas which I usually edit but it at gives me a place to start. I also use it as a copy editor to change tone. Once I’ve locked in my framework I then save it as a pdf and use it to train the AI so I can generate anything from landing pages to emails to ads to presentations with consistency and on brand. I’m dabbling in agents and automation workflows as well, but where AI is mostly working for me is in the research and creation process. The structure and scaffolding I provide using my framework for the AI is critical. It’s honestly somewhat useless otherwise. Answer from applextrent on reddit.com
Harvard DCE
professional.dce.harvard.edu › home › ai will shape the future of marketing
AI Will Shape the Future of Marketing - Professional & Executive Development | Harvard DCE
April 14, 2025 - Businesses can use AI to refine audience segmentation and identify emerging opportunities by: quickly analyzing vast amounts of data to gain deeper insights into consumer behavior; gaining more precise and actionable data beyond broad demographics; ...
Insider
useinsider.com › how-to-create-ai-marketing-strategy
How to create an AI marketing strategy | Insider
August 25, 2025 - An AI marketing strategy uses artificial intelligence technology to improve or automate a variety of marketing tasks—such as analyzing customer data, predicting trends, or generating content—with the ultimate goal of improving the effectiveness ...
AI panic is a marketing strategy
I don't understand this graph. More on reddit.com
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December 27, 2022Is digital marketing at risk of being taken over by AI?
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November 13, 2021How are you using AI tools or GPTs in your marketing?
Interested on this topic as well. Following. More on reddit.com
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November 30, 2023AI in Digital Marketing
Using AI to repurpose content into multiple form factors can be a huge help. Example: Blog post to youtube video/podcast. Vice-Versa More on reddit.com
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March 3, 2024How can I develop an effective AI marketing strategy?
To develop an effective AI marketing strategy you should assess the areas where AI could be employed and how this might benefit the business and internal teams. Determine where your budget is best spent for maximum impact and whether your martech stack supports your goals.
braze.com
braze.com › resources › blog › how to build an ai m...
How to Build an AI Marketing Strategy | Braze
How is AI transforming email marketing?
AI transforms email marketing by taking it to the next level with personalized content, optimized send times, and automated responses based on user behavior. It can analyze engagement patterns to predict the best subject lines and content formats, leading to higher open and click-through rates. AI-driven segmentation also helps with making emails that are relevant to each recipient, increasing customer loyalty and reducing unsubscribes.
braze.com
braze.com › resources › blog › how to build an ai m...
How to Build an AI Marketing Strategy | Braze
How does AI marketing improve customer engagement?
AI marketing improves customer engagement by helping brands create more personalized and timely interactions at scale. It can analyze customer behavior, predict preferences, and automate tailored recommendations, emails, and messages—more so than humans can do on their own. By delivering the right content to the right person at the right time, AI enhances user experiences and builds stronger connections for each person.
braze.com
braze.com › resources › blog › how to build an ai m...
How to Build an AI Marketing Strategy | Braze
Videos
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Reddit
reddit.com › r/leadgeneration › how do you integrate ai into your marketing strategy?
r/LeadGeneration on Reddit: How do you integrate AI into your marketing strategy?
April 13, 2025 -
Recently, AI is transforming marketing. What tools or tactics have you found most effective so far?
Top answer 1 of 10
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I’m a PMM, and I use a messaging and positioning framework I’ve developed with my clients which I can generate in AI with the answer of roughly 15 questions. I use AI to help build out personas, do market research, comparative analysis, and come up with copy ideas which I usually edit but it at gives me a place to start. I also use it as a copy editor to change tone. Once I’ve locked in my framework I then save it as a pdf and use it to train the AI so I can generate anything from landing pages to emails to ads to presentations with consistency and on brand. I’m dabbling in agents and automation workflows as well, but where AI is mostly working for me is in the research and creation process. The structure and scaffolding I provide using my framework for the AI is critical. It’s honestly somewhat useless otherwise.
2 of 10
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I use it to make personalized ice breakers for cold email outreach
Braze
braze.com › resources › blog › how to build an ai m...
How to Build an AI Marketing Strategy | Braze
September 12, 2025 - AI enables marketers to create tailored content, product recommendations, and targeted campaigns based on real-time behavioral data. This level of personalization not only boosts engagement but also fosters brand loyalty and increases customer ...
Harvard Business Review
hbr.org › 2021 › 07 › how-to-design-an-ai-marketing-strategy
How to Design an AI Marketing Strategy
July 1, 2021 - Of all a company’s functions, marketing has perhaps the most to gain from artificial intelligence. Marketing’s core activities are understanding customer needs, matching them to products and services, and persuading people to buy—capabilities that AI can dramatically enhance.
IBM
ibm.com › think › topics › ai-in-marketing
AI in Marketing | IBM
November 17, 2025 - Technologies such as AI agents, which can continuously collect and analyze data, often power personalized recommendation engines on e-commerce sites by tracking user activity and generating products an individual is most likely to buy. Predictive analytics analyzes historical data and forecasts future trends, helping marketers make data-driven decisions and optimize their workflows. By identifying customer behavior patterns, AI predicts which products might perform well, optimizes pricing strategies and improves lead scoring.
Marketer Milk
marketermilk.com › blog › ai-marketing-tools
26 best AI marketing tools I'm using to get ahead in 2025 | Marketer Milk
August 18, 2025 - Competitive Intelligence (CI) is one of the most powerful weapons in the digital marketer’s armory. It lets you to assess competitor brands and spot new trends, pricing strategies, reviews, and product launches. To do CI at scale, you need to use data scraping, employing algorithms (aka “spiders” or bots) which crawl competitor sites and extract useful data. Browse AI allows you to quickly train a bot to source data for you, automatically filling in a spreadsheet with everything you need.
ScienceDirect
sciencedirect.com › science › article › pii › S2666603022000136
Artificial intelligence (AI) applications for marketing: A literature-based study - ScienceDirect
September 5, 2022 - It aids in proliferating information and data sources, improving software's data management capabilities, and designing intricate and advanced algorithms. AI is changing the way brands and users interact with one another.
McKinsey & Company
mckinsey.com › capabilities › growth-marketing-and-sales › our-insights › how-generative-ai-can-boost-consumer-marketing
The power of generative AI for marketing | McKinsey
December 5, 2023 - This has lifted the click-through rate for SMS campaigns by 41 percent and email campaigns by 25 percent.2Evan Blair, “How Michaels transformed its personalization strategy: Unlocking greater loyalty & engagement,” Persado, March 30, 2022. Unstructured customer data analysis. Hyperpersonalization efforts also benefit from more granular analyses of consumer behavior, which can be augmented by gen AI. Personal-clothing service Stitch Fix, for example, uses gen AI to help stylists interpret customer feedback and provide product recommendations.
HubSpot
academy.hubspot.com › courses › AI-for-Marketers
AI for Marketing Course
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Salesforce
salesforce.com › marketing › ai › guide
What is AI Marketing? | Salesforce US
When marketers have the time to ... and increased ROI. Marketing with AI helps you understand customer behavior and personalize the timing, targeting, and content of marketing activities....
Wfu
sps.wfu.edu › home › articles › articles › how ai is impacting digital marketing
How AI is Impacting Digital Marketing - School of Professional Studies at Wake Forest University
October 19, 2025 - They “provide personalized customer ... satisfaction.” · The use of AI in data analytics can help predict future trends with impressive speed and efficiency, which in turn helps shape digital strategy....
SurveyMonkey
surveymonkey.com › mp › ai-marketing-statistics
AI In Marketing Statistics: How Marketers Use AI In 2025
For monotonous tasks, AI's automation of repetitive actions is a powerful time-saving tool. It allows marketing teams to focus on higher-priority activities and be more productive. Forty-three percent of marketers think AI is important to their ...
SAP
sap.com › resources › ai-in-marketing
AI in marketing: A complete guide | SAP
Educate and empower your team: For AI to be successful, your marketing team needs to understand how to use these technologies effectively. Invest in training and education to give your team the skills they need to make the most of AI. Test and experiment: One of the strengths of AI is its ability to run experiments and improve in real time. Take advantage of this by continuously testing different AI-driven strategies and tactics, whether it's A/B testing email subject lines or experimenting with different customer segments.
Insider
insiderone.com › ai-in-marketing
How to Use AI in Marketing: Best Practices & Examples [2025]
September 24, 2025 - That’s why in this guide, we’ll explore how AI can be used by marketers to achieve different goals — like improving productivity, accurately predicting customer behaviors, driving revenue and retention, and much more.
Digital Marketing Institute
digitalmarketinginstitute.com › blog › ai-in-digital-marketing-the-ultimate-guide
AI in Digital Marketing - The Ultimate Guide | Digital Marketing Institute
May 20, 2025 - It's become the secret engine driving personalized ads, predictive analytics, customer experiences, and much more. Find out more about AI and how it can be used effectively in your digital marketing.
Digital Marketing Institute
digitalmarketinginstitute.com › blog › how-to-create-an-ai-digital-marketing-strategy
How to Create an AI Digital Marketing Strategy | Digital Marketing Institute
December 6, 2024 - AI can help automate routine tasks, optimize campaigns, drive personalization and predict customer behavior. But you need a strategy to leverage AI successfully and navigate the risks. Find out how to create an AI digital marketing strategy.
Park University
park.edu › home › blog › the role of ai in modern marketing
The Role of AI in Modern Marketing
June 2, 2025 - AI tools can analyze everything from browsing behavior and purchase history to social media engagement, providing a 360-degree view of the customer. This data-centric approach helps marketers identify opportunities, predict churn and tailor ...
BCG
bcg.com › publications › 2025 › transforming-marketing-with-ai
From Campaigns to Business Value: AI in Marketing | BCG
November 10, 2025 - Artificial intelligence can automate and streamline many basic marketing functions, but the real opportunity lies in AI's ability to help CMOs reinvent their entire operating model.
Smart Insights
smartinsights.com › home › blog › the best generative ai tools for writing marketing plans and strategies?
The best Generative AI tools for writing marketing plans and strategies? | Smart Insights
April 29, 2024 - If an AI is asked to create a plan, it will often almagamate the many alternative approaches for creating a strategy from their training data set, so there isn't a clear logical structure based on a process of situation review, objective setting, strategy, tactics and implementation. So, I've found that the structures of plans created by AI are inferior to those produced by an experience planner who knows what a solid plan looks like. If we think about some of the essential parts of a marketing or digital marketing plan, based around our RACE OSA framework, these are some of the potential challenges which will really limit AI-based plans which don't have sufficient human involvement: