MarTech is your source for marketing artificial intelligence content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, a buyer’s guide to generative AI for content creation, and the latest data to help you work smarter and make better decisions.

2 weeks ago - IAS' new AI agent analyzes live campaign data and can automatically apply brand safety and context controls inside marketers' preferred DSPs.

April 14, 2025 - She has written for many news outlets as well as for websites, trade publications and other platforms. ... Did you ever wonder how Spotify compiles its daily mix of tunes you’d like to hear? Or how Netflix makes recommendations of films you’re sure to enjoy? Thank the marketing professionals who are using artificial intelligence to zero in on what consumers most want to see, hear, read, and purchase.

September 8, 2024 - Source: https://www.pymnts.com/news/loyalty-and-rewards-news/2024/starbucks-uses-artificial-intelligence-powered-personalized-rewards-boost-frequency-check-size/

October 14, 2024 - “A clothing retailer, for example, could analyze customer data and divide its shoppers into distinct groups based on behavior, preferences and purchase history, such as those who frequently purchase athletic wear.”

Latest AI marketing articles and expert insights. Our AI digital marketing blog helps you stay ahead of the curve with strategies, trends, and case studies.

How much of social media marketing will still be in human hands three years from now? And... ... Meta seeks partnerships with News Corp, Fox, and Axel Springer to secure training data...

Content creation is another area where generative AI in marketing is making significant inroads. For example, The Washington Post uses an AI tool called Heliograf to generate short news reports and updates during events like the Olympics.

August 5, 2025 - Categories: AI & Intelligent Marketing, Discover how AI-driven strategies elevate campaign performance with precision targeting, automation, and measurable impact.">AI-Powered Campaigns, Chatbots & Virtual Assistants, Deliver tailored content experiences using personalization strategies powered by AI, behavior data, and customer profiles.">Content Personalisation, CX & Personalisation, E-Commerce & Retail, Monitor audience feedback and emotion using sentiment analysis tools to guide campaigns and brand strategy.">Feedback & Sentiment Analysis, Stay ahead with insights on using generative AI to

July 16, 2025 - Along with having a conversation with you, Amazon’s voice assistant Alexa can perform various tasks like playing music, reporting weather and news, and controlling smart home devices.

June 3, 2025 - However, given the diverse range of the AMA’s content –– covering everything from written content development to UX design –– it was near-impossible to do meaningful personalization for each of its 100,000+ newsletter subscribers. Impossible without AI in marketing, that is. By teaming up with the artificial intelligence-driven personalization platform rasa.io, the AMA used an AI engine that generates individualized subject lines based on member interest data, highlighting the most relevant and interesting content to each newsletter recipient.

November 6, 2025 - 2. Predictive intelligence drives timing precision: Bloom & Wild demonstrates how AI enables the transition from static journeys to behavior-triggered, conversational lifecycle marketing.

Find out how brands leverage CDMPs to navigate the post-cookie era marketing world and grow their revenue.

“For example, if you ask an AI assistant why it didn’t book a flight to a particular destination, it will not be able to provide you with a clear answer. These are some of the problems that need to be solved before AI can become truly intelligent.” · This is a big one because AI can make decisions for marketers and individuals based on logic or data we provide.

Stay updated on artificial intelligence with press releases highlighting innovations and applications transforming industries. Explore opportunities in AI trends, machine learning, and technology advancements. ... OSLO, Norway--(BUSINESS WIRE)--Elliptic Labs has signed a new license agreement w/ an existing Top-5 global smartphone customer for 20 smartphone models to be launched over 2026-27.... ... DUBLIN--(BUSINESS WIRE)--The "Optical Transceiver Market, Till 2035: Industry Trends and Global Forecasts" has been added to ResearchAndMarkets.com's offering.

November 17, 2025 - Marketing departments use AI tools in a wide variety of customer-facing and internal applications. Examples of AI for customer experience include optimizing social media posts, email marketing and content marketing efforts.

March 3, 2025 - The parent company of Facebook, Instagram, and WhatsApp doesn’t require any introduction. This one goes beyond any ad examples because the corporation didn’t use artificial intelligence in its advertising campaigns but enabled users to launch advertising campaigns seamlessly with the unmatched assistance of AI.

October 28, 2025 - Mailchimp also uses Meltwater to manage its social media presence. A leader in marketing automation, the brand gets support from Meltwater to find relevant themes and trends that will inform its content creation.

July 1, 2024 - Do you want to boost your promotion efforts? Use AI in marketing! Read our article to learn how to leverage AI like Amazon, Nike, and other big companies

September 18, 2025 - Renowned luxury retailer Neiman Marcus has also seen benefits from using our Copy Assistant to support and scale their marketing efforts. “We love Attentive AI, especially features like Copy Assistant that help us create relevant messages ...