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DailyPay
dailypay.com › resource-center › blog › employee-retention-rate
What Is the Average Employee Retention Rate by Industry? (2025 Update) - DailyPay
June 3, 2025 - 10% is a good figure to aim for as an average employee turnover rate . The industries with the lowest separation rates typically fall into government positions. The industries with the highest separation rates are Staffing, Hotels, Supermarkets, ...
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PeopleKeep
peoplekeep.com › blog › how-to-calculate-hr-employee-retention-rates
How To Calculate Your Employee Retention Rate
March 31, 2025 - Companies generally aim for an average retention rate of 90% or higher.
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Exploding Topics
explodingtopics.com › blog › customer-retention-rates
Average Customer Retention By Industry (2025)
September 12, 2025 - In fact, 2020 data shows that the top app type by retention rate over 30 days (comics - 33.8%) has more than double the retention of the bottom app type (food & drink - 16.5%). Below are a selection of mobile app retention statistics by app type: ... According to 2018 data, the automotive and transportation industries have an average customer retention of 83% - among the highest recorded industry retention rates.
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Geckoboard
geckoboard.com › kpi examples › mobile app
Retention Rate | KPI example | Geckoboard
While the average hovers around 20% 90-day retention, it’s best to aim for 25% or higher depending on your industry. Broadcast live metrics like Retention Rate to your team, with an easy-to-understand dashboard.
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PeopleThriver
peoplethriver.com › home › what is a good employee retention rate?
What Is a Good Employee Retention Rate? - PeopleThriver
A good employee retention rate ... rate, meaning organizations should strive for an average employee turnover rate of 10% or less....
Published   November 25, 2024
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Vena
venasolutions.com › blog › average-customer-retention-rate-by-industry
Average Customer Retention Rate by Industry - Vena
November 15, 2024 - The average customer retention rate of the 10 industries we reviewed is 75%. By industry, rates vary from a high of 84% in the media industry to a low of 55% in the hospitality industry.
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Paddle
paddle.com › resources › industry-retention-rates
Average customer retention rates by industry
Meanwhile, the number of leads in this industry is extremely high. For some companies, the difference in costs of acquisition and retention can be minimal. An average American uses the same primary checking account for 16 years.
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Shopify
shopify.com › ca › blog › average-customer-retention-rate-by-industry
Average Customer Retention Rates by Industry in 2025 - Shopify - Shopify Canada
For instance, the banking industry enjoys a relatively high average retention rate of around 75%. Customers tend to maintain long-term relationships with their banks, often due to the convenience of staying put and the costs associated with switching providers.
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Blink
joinblink.com › intelligence › employee-retention-rate
How to calculate your employee retention rate (+ examples) | Blink
If you’re looking for a new way ... and boost retention. According to research, the average retention rates range from 70-90%. So anything above 90% can be considered good....
Find elsewhere
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Omniconvert
omniconvert.com › home › knowledge base › what is the average retention rate?
What is the Average Retention Rate? - Omniconvert Knowledgebase
March 3, 2020 - Average Retention Rate calculates the percentage of customers with more than 1 order out of the total number of customers. An average retention rate of 20% means that only 20% of all customers came back and placed the 2nd order while 80% stopped ...
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Thefinanceweekly
thefinanceweekly.com › post › average-customer-retention-rate-by-industry
Average Customer Retention Rate by Industry
October 29, 2024 - Here’s a breakdown of typical rates across several sectors: Retention in the Software-as-a-Service (SaaS) industry · averages around 68%. Smaller companies (with under $300,000 in annual
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Apollo Technical
apollotechnical.com › home › 19 employee retention statistics that will surprise you
19 Employee Retention Statistics That Will Surprise you (2025 )
1 month ago - In the 2021 Bureau of Labor Statistics report, the overall turnover rate is 57.3 %, but that number drops to 25% when considering only voluntary turnover, 29% when considering involuntary turnover, and just 3% when looking at only high-performers.
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Reddit
reddit.com › r/saas › what retention rate is good?
r/SaaS on Reddit: What retention rate is good?
January 11, 2023 -

Hello product hunters?

Recently I was thinking about the importance of active users when building a strong startup.

My current returning users rate is around 25-30% for my product Affistash.com.

image

What about you? I'm curious on what you guys have going on : )

Top answer
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The specific retention rate that is considered "good" will depend on the industry and the type of business, but generally speaking, a high retention rate is desirable. For example, for businesses with a subscription-based model, a retention rate of around 80% or higher is considered good. This means that out of 100 customers, 80 are still actively using the product or service after a given period of time. However, for businesses with a different model or in different industry, the benchmark might differ. A business that has a high churn rate (customers leaving) would want to improve their retention rate. For example, in e-commerce the industry average is around 65-70% retention rate, while in the mobile app industry, the benchmark is around 40-50%. It's important to keep in mind that retention rate should be in comparison with industry benchmarks and also with your own previous retention rate (if you have historical data). Also, you can use different retention rate metric depending on the specific area of your business that you want to improve. Overall, a high retention rate is a sign of a healthy and sustainable business, as it means that customers are satisfied and continue to use the product or service. To satisfy customers, you'll need to regularly conduct market research on them. When it comes to research, please note, I'm a vendor, so I'm rather biased about my own product, and will say that online market research is the way to go to keep any business in the know of its customers. I doubt you have the time and energy to conduct in-person interviews or send out paper surveys. In today's day and age, you can quickly learn about your markets with online market research. For context: Pollfish is a mobile survey platform that allows businesses and researchers to collect data from a panel of participants via their smartphones. It can be used to conduct surveys on a variety of topics and to reach a wide range of demographics. One of the benefits of using Pollfish is that it allows you to reach a large, diverse panel of participants quickly and easily. Additionally, because the surveys are completed on mobile devices, they can be easily taken on the go, which can increase response rates. Feel free to check us out.
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A solid retention rate really depends on your industry, but generally, anything above 20% is a good starting point. For SaaS, 35%+ is ideal. E-commerce? Aim for 25%+. But here’s the thing—focus less on “what’s good” and more on improving your own rate consistently. If it's growing, you're winning!
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AppsFlyer
appsflyer.com › appsflyer homepage › retention rate
Retention rate | AppsFlyer mobile marketing glossary
April 8, 2024 - You’ll want to know your rate, because it shows the proportion of people still using your app within a set period after they install it. One study revealed that the average retention rate across 31 mobile app categories was about 25% on day one.
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Trinet
trinet.com › insights › your-company-healthy-employee-retention-rate
Does Your Company Have a Healthy Employee Retention Rate?
June 26, 2025 - You can also check the BLS chart for your industry’s annual turnover rate. In our example above, we know the restaurant’s annual turnover rate is 38 percent. That means your · employee retention rate is 62 percent.
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Adjust
adjust.com › blog › what makes a good retention rate
Insights into what makes a good mobile app retention rate | Adjust
Health & fitness keep users hooked: These apps also perform well, boasting a 27% retention rate on day 1. As users integrate these apps into their lifestyle changes and daily routines, it significantly increases user engagement. Fintech apps have potential: Fintech apps have an average day 1 retention rate of 22%. The decision to manage finances through a new platform often requires commitment from users, likely contributing to this relatively high figure.
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Uservoice
uservoice.com › blog › improve-customer-retention-rate
How to Calculate (and Improve) Your Customer Retention Rate | UserVoice Blog
June 23, 2025 - However, as a general rule, 35% to 84% is considered a good retention rate. In SaaS specifically, 35% and higher over an eight-week time period is a great goal to aim for—even though that rate is lower than other industry benchmarks.
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Indeed
indeed.com › home › hiring resources › calculating retention rate (with 3 examples)
Calculating Retention Rate (With 3 Examples)
1 week ago - Employee retention rates represent the number of employees who stay within your company over a given period of time. Often calculated on a quarterly or annual basis, it looks at how many employees worked for your company at the start of the period compared to how many of those original employees remain at the end.