No shame at all the number of hours I’ve lost trying to find something that actually lives up to the word “lofty” is ridiculous lol If you're still looking, try this one: it’s baffle box construction, real goose down (not feather blends), 700+ fill power, and it actually holds up.You're totally right to not trust photos too in my experience. I can just offer you some advice here: the good ones usually have baffle box construction (not just stitched-through), 700+ fill power, and don’t try to pass off feather blends as goose down try this, I’m sure it will hold up for you too. More on reddit.com

Hey hey 👋 Colin here, founder & CEO of Sheets & Giggles. Going to do my best to not be salesy here and not advertise, very much against my natural instincts. Just want to participate and weigh in if it's helpful. Similar to how people call viscose "bamboo," "eucalyptus" is the current consumer vernacular for another type of cellulosic rayon called lyocell, which both S&G and Buffy use for our sheets and comforters and other products. Lyocell is softer than cotton (lower coefficient of friction), better for hot sleepers and people with sensitive skin, and just all-around amazing. Certified vegan and cruelty-free as well, hypoallergenic, effectively zero waste during production, and considered very sustainable. Basically, microfiber is polyester (plastic). If it's recycled poly from actual discarded bottles (not water bottles made specifically to be turned into "recycled" poly, as can be the practice in China), it's actually doing something productive by taking those bottles out of the environment. S&G's comforter has a 50-50 lyocell / recycled poly filling, so it's fairly environmentally friendly in this regard (both the lyocell and the true recycled poly). If microfiber / polyester isn't recycled, I'd definitely avoid it to avoid putting new plastic into the world. Microfiber / poly traps heat and is known for sleeping hot, so avoid anything that's 100% poly, especially in the summer. A mix of fabrics can be good for all-seasons comfort vs going too much to one extreme or the other on temperature regulation. The best advice I can give you is to compare reviews across channels (i.e., see what a company's' website, Facebook, and Amazon reviews say and if they match up). If they don't match up and the website is considerably higher scored, it's likely because there's some hiding of reviews going on on their .com (which often will get mentioned in reviews on Facebook and Amazon, "I couldn't leave a review on their site"), which for me as a consumer is a red flag. If they don't allow native Facebook reviews on Facebook (cough Brooklinen) and just hook into their site reviews, that's also a huge red flag because companies can't control the visibility of FB or Amazon reviews, so those are important for confidence. On return polices and stuff, most companies are fairly similar and consumer friendly these days, but S&G also has no time limit on our return policy. Which I'm sure won't hurt us in the long run... oh god. And I can indeed confirm that Buffy spends wayyy more $$$ on advertising than we do, but S&G is the only bedding company with an unfocused CEO who spends too much time on reddit on Friday afternoons. And you can take that to the bank. Anyway, whatever you choose, hope you love it! Top-tier quality bedding is life-changing. (And because you're someone who found us in the wild, I'd appreciate any feedback or Q's you might have about S&G, we love hearing from people new to our brand. Feel free to DM me as well.) Cheers, Colin at S&G More on reddit.com

I’ve tried a bunch of down-alt comforters and most of them go flat quick. The one that actually held up for me is MarshMellow comforter from Mellow Sleep. It’s warm without being heavy and it stays fluffy instead of getting that sad flat middle. I run cold at night too and it’s been perfect. More on reddit.com

Down alternative is polyfill - fibers made of plastic - which is not breathable and will sleep hot. You can get a lightweight duvet/comforter with down alternative fill, and hope for the best. If you want to sleep cooler, you can get lightweight duvets filled with cotton, silk, or wool. Yes, wool will sleep cooler than polyfill, because as a natural fiber, it breathes well. Cover any of these with a cotton percale or linen duvet cover and you should feel pretty good. I personally went for a lightweight washable wool duvet insert from Woolroom, which I've had for just over a week now. I sleep extremely hot, but with my room temp set appropriately (and/or my BedJet running), I'm not sweating to death under the covers. I kind of feel like I've got a light cloud on top of me. I love it. Good luck finding what makes your bed dreamy! :) More on reddit.com