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Hotjar
hotjar.com › web-analytics › tools
The 12+ Best Web Analytics Tools to Improve Your Site
Analyze where your competitors stand, from their backlink profile to their ranking keywords, and discover which of their content pieces performs best · Audit your own website and identify both technical SEO and content optimization opportunities ... SEMRush: comprehensive SEO, content marketing, competitor research, PPC, and social media marketing platform ... Traditional web analytics tools help you understand who visits your website and what user interaction is taking place.
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Leadfeeder
leadfeeder.com › blog › website-analytics-tools
Leadfeeder | 35 Web Analytics Tools That Could Help You Better Understand Your Site Visitors
May 28, 2025 - In this article, we're taking a look at 36 of the best web analytics tools that can either replace or expand on what Google Analytics has to offer.
Discussions

What is your favorite website analytics platform—and why?
Self-hosted matomo . We keep analytics entirely inhouse. More on reddit.com
🌐 r/webdev
71
69
March 17, 2023
What other web analytics tools are out there? - Stack Overflow
What other web analytics tools people use other than google analytics?. More on stackoverflow.com
🌐 stackoverflow.com
What is the best analytics tool for web applications?
Here you can see the list of most popular analytic tools https://hexometer.com/most-popular-tech-stacks/Analytics More on reddit.com
🌐 r/webdev
28
34
August 6, 2019
What is a good, lightweight, free alternative to Google Analytics?
The Web Devign Talk Series begins on 22 NOVEMBER Ingenious ways to work smarter, faster and healthier r/webdev and r/web_design are joining to hold a series of live-streamed conference talks and we even want you to be a speaker! The topic is on developer productivity — if you're keen to either hear or speak about it, see the stickied post for more details and the Call for Speakers to submit a proposal . Reddit is officially sponsoring the talks and speakers will be paid. I am a bot, and this action was performed automatically. Please contact the moderators of this subreddit if you have any questions or concerns. More on reddit.com
🌐 r/webdev
68
150
October 24, 2021
People also ask

What are the two main types of web analytics tools?
The two main types of web analytics tools are on-site web analytics and off-site web analytics. Off-site web analytics monitors activity beyond a company's site, such as social media, search engines, and forums, to understand how a business is performing relative to its competitors. On-site web analytics tracks activity on your actual website to see how it’s performing with details like what content is most popular.
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seedprod.com
seedprod.com › home › showcase › 11 best web analytics tools for your website in 2025
11 Best Web Analytics Tools for Your Website in 2025
What are Web, Product and Digital Experience Analytics?

Gartner uses the following market definitions:

Web analytics tools — Specialized analytics tools used to understand and improve the digital CX, attract and retain users, and analyze operations and actions taken across responsive websites and mobile apps.

Product analytics tools — Tools and processes used to understand the behavior of users across products or services to inform decisions about how to improve the product experience and increase product engagement.

Digital experience analytics tools — Tools that provide diagnostic insights into visitor activity and the CX on responsive web and mobile apps, enabled by advanced analytics and machine learning, session replay and heat map technology.

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gartner.com
gartner.com › all categories › web, product and digital experience analytics
Best Web, Product and Digital Experience Analytics Reviews 2025 ...
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SeedProd
seedprod.com › home › showcase › 11 best web analytics tools for your website in 2025
11 Best Web Analytics Tools for Your Website in 2025
November 3, 2025 - After exploring, comparing, and testing the tools on this list, our best pick is a combination of Google Analytics and MonsterInsights. While Google Analytics is feature-rich, its complexity can feel overwhelming, especially if your technical ...
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AgencyAnalytics
agencyanalytics.com › blog › best-web-analytics-tools
23 Best Web Analytics Tools - AgencyAnalytics
August 26, 2025 - Google Analytics is a great web analytics tool for your agency. This blog post covers the best web analytics tools that can either replace or expand what Google Analytics has to offer.
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Reddit
reddit.com › r/webdev › what is your favorite website analytics platform—and why?
r/webdev on Reddit: What is your favorite website analytics platform—and why?
March 17, 2023 - Necro, but Rybbit has 9000+ Github stars and is the fastest growing web analytics platform right now ... Google Analytics is my personal recommendatin. ... I call it the "Emperors New Analytics Platform".
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The CX Lead
thecxlead.com › home › tools › 22 best website analytics tools for visitor stats in 2025
22 Best Website Analytics Tools for Visitor Stats in 2025
November 10, 2025 - 1. Mouseflow — See and record how your users interact with your website · 2. Google Analytics — Identify your best-performing channels and learn what your visitors do on your website
Find elsewhere
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PostHog
posthog.com › blog › best-open-source-analytics-tools
8 best open source analytics tools you can self-host - PostHog
Companies that want comprehensive website and marketing analytics without the privacy implications of using Google Analytics. ... It's mainly pitched as an alternative to Google Analytics 4, especially for those looking for ironclad GDPR compliance.
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Gartner
gartner.com › all categories › web, product and digital experience analytics
Best Web, Product and Digital Experience Analytics Reviews 2025 | Gartner Peer Insights
MoEngage separates itself from its competitors through its robust customer analytics and artificial intelligence-powered customer journey orchestration and personalization capabilities. ... Siteimprove is a cloud-based software that helps over 7,000 companies create high-performing digital experiences. The Siteimprove platform offers tools for optimizing a website’s content quality, accessibility, analytics, SEO, and performance.
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Amplitude
amplitude.com
AI-Powered Digital Analytics Platform | Amplitude
With AI analytics, all you have to do is ask. Sense, analyze, and optimize your data-driven issues 24/7. ... Prompt new Amplitude insights in Claude, Cursor, or any AI platform. ... Transform what your customers say anywhere into action. ... Reveal how LLMs talk about your brand so you can win AI search. ... Amplitude gives you the self-serve tools and real-time data to make products and experiences that win no matter what.
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The CPO Club
cpoclub.com › home › tools › 22 best product analytics tools to identify usage trends in 2025
What are the best product analytics tools? 2025 Recommendations & Reviews
4 days ago - 1. Mouseflow — Best for analyzing usage with heatmaps · 2. Quantum Metric — Best for identifying user experience issues · 3. UXCam — Best for mobile-focused user behavior analytics · 4. Google Analytics — Best free web analytics tool
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Matomo
matomo.org › home
Privacy-first Google Analytics Alternative - App & Web Analytics - Matomo
August 12, 2025 - Matomo is used by more than 1,000,000 websites worldwide, including large corporations, SMEs, governments & non-profit organisations."​ ... We absolutely love Matomo. The more we learn about this platform, the more we understand what an incredible value is being provided. We evaluated a handful of paid analytics platforms this year and found no compelling reason to switch.
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Google
marketingplatform.google.com › about › analytics
Analytics Tools & Solutions for Your Business - Google Analytics
Take action to optimize marketing performance with integrations across Google’s advertising and publisher tools. Quickly analyze your data and collaborate with an easy-to-use interface and shareable reports. ... Get a reliable measurement foundation with built-in automation, intuitive and flexible reporting, cross-platform attribution, and so much more. See all features · Use Analytics with other Google solutions to get a complete understanding of your marketing efforts and enhance performance.
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Simple Analytics
simpleanalytics.com
The privacy-first Google Analytics alternative - Simple Analytics
Here is why Simple Analytics is the number one privacy-friendlyGoogle Analytics alternativeWe are trusted by 600+ paying customers to provide the insights they need while protecting the privacy of their website visitors ...
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WP Mail SMTP
wpmailsmtp.com › home › marketing › 10 best web analytics tools for 2025
10 Best Web Analytics Tools to Use in 2025 (Free & Paid)
May 13, 2025 - Google Analytics is likely the best free option for small businesses starting out. It provides a wide range of insights with no cost. Other small business options to consider are MonsterInsights for its simplicity and ease of use, or Hotjar ...
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Fathom
usefathom.com
Fathom Analytics: A Better Google Analytics Alternative
must have tool if you want to understand what's happening with your website traffic—it's simple, speedy, and accurate. Ruben Gamez Founder Signwell & Bidsketch · After switching to Fathom for my web properties, I find I'm more · attentive to my sites because I'm always aware of how many people are on them and which pages are most popular. Caleb Porzio Creator of Alpine.js · They are the best Google Analytics alternative who
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Umami
umami.is
Umami
Umami is a simple, fast, privacy-friendly alternative to Google Analytics.
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Similarweb
similarweb.com
Similarweb: AI-Powered Digital Data Intelligence Solutions
Unlock opportunities with advanced market research, competitive analysis, and SEO toolsLearn more
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Hotjar
hotjar.com
Hotjar: Website Heatmaps & Behavior Analytics Tools
Hotjar’s core capabilities aren’t going anywhere. Heatmaps, Recordings (known as Session Replay in Contentsquare), surveys, and feedback tools are still here—easy to use and fast to set up. Product Analytics from Heap is on the way and will roll out over time.