October 30, 2024 - It’s quite significant to see Bing growing as Google’s share dipped. Google had a 91.47% search market share in January 2024 and its market share has remained above 90% for almost a decade.

October 7, 2025 - An interesting piece of information is that the top two queries on Bing were Google products. ... Interestingly, 4 out of 5 queries match, but the order is different, and Google’s volume is much greater. ... In terms of users, there’s no doubt the numbers work in favor of Google, even though specific markets and types of searchers prefer Bing.

3 weeks ago - Despite being much ahead of its competitors, this represents the lowest share ever recorded by the search engine in these devices for over two decades. Meanwhile, its long-time competitor Bing accounted for 12.21 percent, as tools like Yahoo ...

September 22, 2023 - But Google is still in the lead with a whopping 8.2 billion unique visitors over the same time period. Nonetheless, Bing’s AI integration makes the search engine a real competitor to Google.

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May 5, 2020 - Keywords: Both Google and Bing offer a tool for keyword research but the biggest difference is that Bing has a lower search volume.

February 9, 2023 - While Google offers a one-line search box, and sometimes you might be unsure whether you've made any typos or repeated a word, Bing allows you to see all 1,000 characters of your request.

June 9, 2023 - The main difference between the two platforms is that the traffic volume for keywords is much lower on Bing. Since Yahoo and MSN both offer financial reporting, Bing ads tend to have higher CTRs for shopping and financial services search verticals.

July 30, 2025 - With Microsoft Advertising, the CPC (cost per click) on individual keywords is often lower compared to Google’s paid search option. This also has aggregate effects on advertising costs as a whole. (Note that this isn’t the case for some verticals.) Although costs are generally lower when using Microsoft, you’ll have a trade-off for price against audience volume. Even as Google Ads costs are higher, you’ll, however, reach a larger audience. Likewise, Bing’s audience composition differs from Google’s.

July 8, 2025 - In the Bing vs Google debate, many would point to the widespread popularity of Google – the world’s largest search engine – as evidence that users prefer it to its closest rival. Figures suggest that Google has 1 billion daily active users ...

January 7, 2015 - A study by AdGooroo in 2013 found that Google’s average cost-per-click (based on 6 different industries) was about $1.83/click, while Bing’s was only $1.07/click. So despite Google having more volume, it’s about 71% more expensive, meaning ...

October 15, 2020 - However it is worth remembering that whilst CPC may typically be lower on Microsoft Advertising, search volume is also typically lower too. This is a reflection of Bing’s lower search volume share in comparison to Google.

January 25, 2024 - Bing, on the other hand, has a lower volume of searches. For shopping and banking, Google does not provide a lot of options.

February 2, 2024 - Clearly, Google is still the market leader, which needs to be taken into account for your digital strategy. This isn’t to say that you should discount other search engines though, especially as Bing which took 11% of searches last year.

August 28, 2020 - So, now that we're familiar with ... Google is the largest search engine, its ads can reach more people, and its keywords have higher search volume....

October 17, 2018 - Let’s start with the Bing app, technically Microsoft Bing Search. This almost certainly isn’t how most people experience Microsoft’s search engine, but the app does have over 5 million downloads in the Google Play Store alone. People use it.

This graph shows the market share of search engines worldwide based on over 5 billion monthly page views.

July 14, 2025 - For Bing, prioritize site speed and stability on mobile platforms. Google heavily relies on the quality and quantity of backlinks. Links from authoritative, high-ranking websites are crucial for boosting your site's credibility and rankings. Google values relevance and authority, so quality backlinks from trusted sources carry much more weight than sheer volume.

1 month ago - This analysis will help you decide where to invest your advertising dollars. Market Share Isn't Everything: Google dominates search volume (~90%), but Microsoft's network reaches over 700 million unique users, often with less competition.