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I love the memes about Jeff Bezos on r/SpaceXMasterrace, but I just wanted to say that there's every reason to think that Blue Origin will be a relevant competitor to SpaceX in some markets in a decade or two. Blue Origin's current status--rocket testing, no customers launched yet but some promising practice launches--reminds me a lot of where SpaceX was in 2009. There are significant differences (successfully landing a rocket, but no current launches into orbit), but I think of that as a decent place to consider the development stage of their rockets.
Of course, SpaceX almost went bankrupt in 2009. And that's the key thing here: Jeff Bezos say's he'll invest a billion dollars into Blue Origin every year. That's not chump change! Money like that will allow Blue Origin to keep developing, even without the customer base needed to sustain itself initially. It will allow them to continue development even in the face of SpaceX's continually falling launch costs.
"Where SpaceX was in 2009" doesn't seem like much in 2018, but there's every reason to think that Blue Origin will develop large rockets that work in the coming decade. By then, SpaceX will be farther ahead, and might have no problem competing with BO, but that could still mean that BO is one of the more successful and interesting rocket companies around at that time.
I feel like people joke about Bezos and company a lot because they have grand plans to compete in space like SpaceX does, but are not nearly as well developed, and that's a fair assessment. But you can buy a lot of development for $1 billion a year, and I think there's every reason to believe that Bezos will achieve some of his important goals in the coming years.