Bonobos was founded by Brian Spaly (who also later founded Trunk Club), and launched in 2007 as an exclusively e-commerce apparel retailer. Since then, Bonobos has expanded its presence by partnering with Nordstrom, and they have developed a physical presence, as well. Rather than traditional brick-and-mortar stores, they have a handful of "Guide Shops"; in major US cities, where potential customers can try (but not buy) Bonobos clothing. Bonobos is well known for their pants, as well as their frequent sales.

The name Bonobos does in fact come from the ape: "[They live] in the Congo, and have evolved into one of the most progressive societies on Earth - no war, no killing; the only ape to have done that. We think humans should be a lot more like them, so that’s where the name comes from."

This is a space to talk about the good, the bad, and the ugly. Here you can write a raving review or a scathing critique. Did you have a good customer service experience? Bad luck with quality control/quality in general? How's the fit? Does any single item they have stand out to you?

Feel free to review the stuff you have, or talk about the ethics/direction of the brand in general. Where are they going? Where have they been? Hate them or love them? Let us know!

Next week's brand will be American Eagle. Next next week's will be Reigning Champ.

Also check out previous Brand Love/Hate threads on the MFA wiki!