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Hootsuite
hootsuite.com
Social Media Marketing and Management Tool | Hootsuite
With your free Hootsuite trial, you get instant access to social media scheduling, analytics, messaging, and social listening.
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Hootsuite - Social Media Management. With Hootsuite, you can monitor keywords, manage multiple Twitter, Facebook, LinkedIn, and Foursquare profiles, schedule messages, and measure your success.
Pricing
Hootsuite offers three plan options: Standard, Advanced, and Enterprise. Plans are available for individuals, small teams, and large businesses.
Integrations
Bring all your most-used social media marketing tools and networks into one dashboard. Hootsuite works with 150+ apps and all the top social networks.
Social media trendsnew
Sample: 3,864 respondents Source: ... strategy tools to thank for this. Now itโ€™s easily accessible โ€” if not expected โ€” in analytics, campaign management, brand forecasting, and so much more. It can even provide executive summaries so you donโ€™t have to attend a billion meetings (but you probably should). This shows that beyond efficiency, AI has become the thought partner social marketers never knew ...

social media management platform

Hootsuite is a social media management platform, created by Ryan Holmes in 2008. The system's user interface takes the form of a dashboard, and supports social network integrations for Twitter, Facebook, Instagram, โ€ฆ Wikipedia
Factsheet
Type of business Private
Available in Multilingual
Factsheet
Type of business Private
Available in Multilingual
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DashThis
dashthis.com โ€บ blog โ€บ 8-marketing-analytics-platforms-to-simplify-your-data-analysis-processes
Top 10 marketing analytics platforms for marketers | DashThis
Who would find Tableau helpful: Enterprise-level companies needing big data analytics ยท Integrations: Many native connectors are available for multiple databases and file types. ... Maropost is an omnichannel marketing automation platform helping marketers manage their email marketing, mobile optimization, social media marketing, and digital marketing performance from one platform.
Discussions

For those in marketing analytics: What tools do you use for your job/career?
If this post doesn't follow the rules report it to the mods . I am a bot, and this action was performed automatically. Please contact the moderators of this subreddit if you have any questions or concerns. More on reddit.com
๐ŸŒ r/marketing
31
68
September 19, 2021
Career advice - Anyone here work in digital analytics / digital marketing analytics / marketing analytics?

It really depends on each organizations maturity level. The biggest impact for us and my team is getting to the true impact of our digital properties on the business. To do that we need to combine the digital data with other data in the business which requires SQL, ALTERYX, TABLEAU and sometimes R. Our main digital tool is adobe analytics but we are also starting to use Heap.

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๐ŸŒ r/analytics
19
4
October 29, 2018
Digital Marketing Tools I Use 2019

Hadn't realised SocialBlade had those Insta insights thanks!

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๐ŸŒ r/DigitalMarketing
2
6
November 29, 2015
Whatโ€™s your favourite Digital Marketing Tools
Domain White Pages Helps me find the contact info of a domain name owner (if they haven't paid extra for privacy) Hemmingway Helps me write better Google Trends Helps me see what's trending in my city Trello Helps me stay organized Hubspot Is my favorite CRM. It also has a great blog with tons of learning material SEO Quake is an add on for Firefox that helps me see approx traffic to a webpage and their sources, also shows a keyword density analysis and other useful page info Findera and Data.com help me find contact info of decision makers ( data.com is being shut down next year, still useful in the meantime) Product Hunt helps me find cool, new tools and projects people are publishing. Tons of tools for digital marketers and sales people. Also, if you have a project that you need more users on, Product Hunt is the place to publish your project. Think With Google A great blog with tons of marketing ideas Those are just a few that came to mind, hope it helps! More on reddit.com
๐ŸŒ r/DigitalMarketing
53
32
February 1, 2018
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Fullstory
fullstory.com โ€บ blog โ€บ the best marketing analytics tools
11 of the Best Marketing Analytics Tools in 2025 | Fullstory
August 25, 2023 - Fullstory is your digital experience analytics platform for on-the-fly funnels, pixel-perfect replay, custom events, heat maps, advanced search, Dev Tools, and more.
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Google
marketingplatform.google.com โ€บ about โ€บ analytics
Analytics Tools & Solutions for Your Business - Google Analytics
Take action to optimize marketing performance with integrations across Googleโ€™s advertising and publisher tools. Quickly analyze your data and collaborate with an easy-to-use interface and shareable reports. ... Get a reliable measurement foundation with built-in automation, intuitive and flexible reporting, cross-platform attribution, and so much more. See all features ยท Use Analytics with other Google solutions to get a complete understanding of your marketing efforts and enhance performance.
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Hockeystack
hockeystack.com โ€บ home โ€บ blog โ€บ 22 best marketing analytics platforms on the market right now
22 Best Marketing Analytics Platforms on the Market Right Now
July 17, 2025 - AgencyAnalytics is a platform specifically made for digital marketing agencies to oversee and report on their clients' online campaigns. Instead of juggling multiple platforms like Google Analytics, Facebook ...
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Moz
moz.com โ€บ homepage
Moz - SEO Software for Smarter Marketing
3 days ago - Share the Visibility Index, sentiment, and online presence score reports with your teams and clients to keep them up to speed on current performance. Managed clients also benefit from advanced analytics and API access. ... Mozโ€™s proprietary metrics have helped shape the SEO industry since 2004. Plug into the Moz API to build or enhance your custom data tools and dashboards.
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Salesforce
salesforce.com โ€บ ca โ€บ marketing โ€บ analytics
Digital Marketing Analytics Tools | Salesforce Canada
Marketing analytics solutions automate marketing data preparation, including ingestion, transformation, and modeling, and surface relevant insights in ootb dashboards that marketers can use to maximize ยท ROI and hit their business goals. Yes. In order to prove and improve the impact of your marketing spend, businesses need to invest in tools that present a complete picture of your cross-channel performance.
Find elsewhere
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MarTech
martech.org
MarTech - Marketing Technology News and Community for MarTech Professionals
Explore six niche martech tools that solve emerging 2026 challenges โ€” data accuracy, loyalty, AI visibility and smarter media allocation.
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LeadDigital
leaddigital.com โ€บ home โ€บ data โ€บ using analytics to track digital marketing performance
Using Analytics To Track Digital Marketing Performance - LeadDigital
August 15, 2024 - Creating custom reports enables marketers to focus on specific metrics that align with their objectives. Using tools like Google Analytics and SEMrush, businesses can tailor reports to track KPIs such as conversion rates, traffic sources, and ...
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Indeed
indeed.com โ€บ career guide โ€บ career development โ€บ a guide to digital marketing analytics: definition and types
A Guide to Digital Marketing Analytics: Definition and Types | Indeed.com
4 days ago - In marketing, digital analytics refers to tools, metrics and data used to report marketing information from digital channels. These channels may include social media pages, websites or online publications where a brand has a presence. They may ...
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The CMO
thecmo.com โ€บ home โ€บ tools โ€บ 20 best marketing analytics tools reviewed for 2025
20 Best Marketing Analytics Tools Reviewed For 2025
October 23, 2025 - Here's my pick of the 10 best software from the 20 tools reviewed. 1. DashThis โ€” Best for automated marketing reports ยท 2. Social Status โ€” Best for social media analytics
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Piwik PRO
piwik.pro โ€บ home โ€บ blog โ€บ digital marketing analytics: the beginnerโ€™s guide to data-driven marketing success
Digital marketing analytics: The ultimate guide for beginners
July 30, 2025 - Learn the basics of digital marketing analytics โžข useful metrics & reports โœ” setting analytics goals โœ” current trends โœ” & more ...
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HubSpot
hubspot.com โ€บ products โ€บ marketing โ€บ analytics
Optimize Reporting with Marketing Analytics Software | HubSpot
Marketing analytics software provides the performance insights needed for Loop Marketing โ€” HubSpot's four-stage playbook for AI-driven customer journeys. The four stages are Express, Tailor, Amplify, and Evolve.
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Funnel
funnel.io
Funnel | The leading marketing intelligence platform
Use Funnel to aggregate data from all your marketing platforms. Access powerful reporting and data modeling, and seamlessly export to any destination.
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Reddit
reddit.com โ€บ r/marketing โ€บ for those in marketing analytics: what tools do you use for your job/career?
r/marketing on Reddit: For those in marketing analytics: What tools do you use for your job/career?
September 19, 2021 -

Background: I graduated from an Advertising and Marketing program earlier this year, and turned an internship into a job working in digital marketing for an ad agency in my city.

The most enjoyable parts of my job were the more technical and analytical aspects. I would make decisions based on trends in both our clientsโ€™ markets and past performance. I decided I wanted my next move to transition into marketing analytics.

However, my only experience with analytics is business analytics, as I am currently completing a post grad in Business Analytics. With that, the focus is on databases, data cleaning/modelling, and business intelligence. That stuff doesnโ€™t interest me.

While I know and understand the tools needed in business intelligence (Access, Excel, Tableau, Cognos, SQL/R, etc), Iโ€™d like to have a better understanding of the typical tools & software used in a marketing analytics role.

Thank you!

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Stape
stape.io โ€บ blog โ€บ marketing insights โ€บ digital marketing analytics: explained & mastered for 2025
Digital Marketing Analytics: Explained & Mastered for 2025
September 3, 2025 - Consent tools like Googleโ€™s Consent Mode V2 and Microsoft Clarity help improve user trust. 5. AI & ML in Analytics. AI and machine learning reshape analytics, offering more intelligent insights and performance predictions. However, their success depends on having robust, well-integrated data sources. Main challenges in digital marketing analytics you should know about in 2025:
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DashThis
dashthis.com
Marketing Reporting Dashboards For Analytics, SEM & SEO | DashThis
From Google Analytics 4, Google Ads, Facebook Insights, Facebook Ads, Ahrefs, Google Search Console, YouTube, LinkedIn Page, LinkedIn Ads, Bing Ads (and more!), weโ€™re connected to all of the most commonly used digital marketing tools out there.