March 14, 2024 - Top-quality content has been the cornerstone of any great digital marketing strategy for several years now, but the demand for content format is changing. The blog craze of the 2000s and early 2010s is long gone, and in its stead has arrived a new wave of video. Between YouTube, TikTok, and embedded ads, video has definitively emerged as the medium to beat when it comes to content. The great news for marketers is that there’s an appetite for nearly every form of video content out there: short-form, long-form, animated, live action, humorous, informative, and so much more.

COVID-19 and the spotlight on racial ... in times of change or crisis. In 2021 companies will invest in building up their content agility through technology and AI-powered automation....

A campaign spanning social, digital and TV will reward any city with free pizza if they can get their quarterback to say “pizza” before “hut” during a game.

January 5, 2021 - This means marketers will need to focus even more on image alt-text and sitemaps for images. Over the next year, visuals will become increasingly important in the SEO game. It’s going to be profitable too: Retail Customer Experience estimates that by 2021: "Early adopters that redesign their websites to support visual and voice search will increase their digital commerce revenue by 30%.”

December 27, 2021 - How to make way for speed, scale & seamless marketing. ... Don’t miss out on this opportunity to elevate your financial content strategy. Register now and secure your spot! ... Results from the 26th edition of The CMO Survey published in February 2021 and the Special COVID-19 version published in June 2020 reveal several important trends.

April 15, 2022 - YouTube introduces interactive ads for connected TVs, more original programming – YouTube is expanding its marketing toolbox as viewership grows on Connected TVs. Connected TV Drives Massive Growth in Digital Video Spend – Growth in digital ...

December 10, 2021 - With social commerce continuing to grow into 2021, retail brands will have to adapt to these platforms with new rules, similar to what many did with Amazon.” ... Informed buyers want to buy from informed brands.

Be sure to place your ads in ... and valuable. Digital marketing trends, such as digital documents, AI, chatbots and chatbots development, and marketing automation, were once considered beyond the scope of smaller ...

June 13, 2025 - Each year, Jan. 28 is known as “Data Privacy Day” in the United States and globally — also Data Protection Day in other jurisdictions. As business organizations — and marketers [...] READ FULL STORY >

May 1, 2025 - The process often involves different rules in each market, long waiting times, and a lot of manual checks. DBS and Ant International are expanding their long-running partnership to tackle some of... ... Visa's November 12 announcement of its Scan to Pay solution for QR payment adoption across Asia Pacific raises a fundamental question: what took so long, and does anyone actually need this? The payment network giant has launched partnerships with digital wallets, including Samsung...

August 29, 2024 - Automation will allow you to optimise the experience you provide, but this will only be successful when there is a transparent ... With the retail industry having been reshaped significantly due to the pandemic, we will be publishing retail-specific trends at the start of the new year. For more insights into the future of marketing in the meantime, you can read our mid-year digital marketing predictions where we looked at the long-term effects of COVID-19 across industries.

April 12, 2022 - An unprecedented time alongside ... and have your eye on industry and consumer trends, such as the rise of data and AI, authenticity, and the shift to mobile....

The world's top companies rely on EMARKETER for today's industry news and data validation to make big picture strategy decisions.Become a Client · Social MediaArtificial IntelligenceAdvertising & Marketing ... This FAQ discusses how the holiday marketing season is evolving into a longer, leaner, and more competitive period, driven by economic headwinds, earlier shopping behavior, and the growing importance of retail media.

June 13, 2025 - From the metaverse to social media, Adweek offers a wealth of industry-related insights and news from leading marketers and advertisers to help you keep up with the continually evolving digital space. ... The final day did not disappoint featuring conversations with marketing heads and brand leaders. READ FULL STORY > ... Social Media Week was a positive and healthy incubator of conversations and ideas.

3 weeks ago - This week: AI-driven shopping skyrockets on Shopify, Google’s AI Overviews cause major drops in click-through rates, and Google Labs teams up with DeepMind to launch Pomelli, a new AI tool reshaping digital marketing creativity.

{{{contextualGreeting}}} Squarespace is among the brands heading back to the Super Bowl. And big news: Mark Ritson is launching his MiniMBA in Marketing with ADWEEK.

May 20, 2021 - 2021 Trends in Digital Marketing page on the Digital Marketing Institute Resource Hub, all about keeping you ahead in the digital marketing game.

January 24, 2020 - China’s new influencer regulation came into effect on 25 October and is an most assertive attempt to enforce expertise and empirical knowledge in digital content. The rule requires creators discussing regulated topics like finance, law, medicine, and education to hold recognised qualifications before they can publish online. For marketing leaders, it's a compliance story, but also signals changes to the ways that platforms and audiences define digital credibility.

1 week ago - Google completes December core update after 18 days. Publishers confront agentic browsers. IAB Tech Lab introduces new advertising framework standards.