I just received my CSP recently, and I noticed the card can be used immediately without activation. Is this new to Sapphire ecosystem?? What safe guard do chase have to make sure the card is not used fraudulently??
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They make you do it (click the mouse a few times to activate the rewards) because X percent won't do it. Those that don't click get nothing.
If it was automatic people who didn't make an effort would accidentally get a benefit. But If you are aware of which category gets the bonus you might make an effort to boost your reward. Of course that extra usage will cost them more, but it also may help their bottom line because of the additional fees and interest.
In addition to mhoran's answer, I think it's a behavioral thing. It makes it seem like it's a benefit if you actually have to click around and do something, whereas if it was just a universal thing that always existed you might take it for granted.
So every few months it's like you get something "new". Usually "new" benefits comes with unplanned spending, which is exactly what they want.
I just got a chase card, and I ended up throwing out the sticker with how to activate it. Am I just screwed now? or is there a way to activate it without the sticker?
Can someone explain to me why Chase would mail a "live" credit card and not require any authentication or controls to prevent fraud???? My credit card was apparently stolen in the mail, and I have no clue why Chase would not require secure activation measures before its use!! How stupid.