What is a best way to start with Google Ads?
Question: Google ads account structure for e-commerce
You need to define small... do you mean small budget or small SKU count or both?
If the ad account is already running then smart bidding can work really well. When you switch comes down to having enough data and being in the right season (peak season) vs just picking a random timeframe.
We generally break out DSA in a campaign to act as a sweeper to mine for new keywords we didn't know we should bid on. If you are thinking of doing SKAG for search campaigns, makes little sense for smaller brands as they rarely have the search volume to make the management worth it. Most brands should do single theme ad groups (STAG) to get data and scale.
How you use standard shopping vs PMax comes down to control. May make more sense to put profitable products in standard shopping to gain more control and target certain keywords.
I would do remarketing across search, shopping, DSA, and discovery ads before I do remarketing on YouTube and Display.
More on reddit.comGoogle Ads - Having Multiple Ad Account For the Same Website
Restructuring Google Ads account
If the account is performing well, save your self some time and just used shared budgets and bidding
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Hey! I'm a SaaS founder, and I want to try Google Ads. How do you recommend starting? Should I request a consultation from Google? As I understand, they provide that service. What is the best way to get free credits? Thank you!