Google
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Google Analytics
Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.
Reddit
reddit.com › r/googletagmanager › difference between google tags on analytics/ads/tag manager
r/GoogleTagManager on Reddit: Difference between google tags on analytics/ads/tag manager
June 20, 2024 -
Hi everyone - It’s been years since I was involved with doing anything with Google Analytics, and my job has changed so that I need to start tinkering again. However it’s changed so much, and I had a few basic questions that i haven’t been able to find out online that I was hoping some kind folks could answer.
We have website, which is a third party platform that has an option to add both a google tag manager id and analytics id. Ultimately we want to track user beheaviour in analytics and we are also using google ads, so we want to track conversions in there based on events, which the website provides via a data layer for google tag manager.
It’s my first time using GA4 and to embed it on the website it gives me a google tag such as below (ID’s for illustrative purposes):
<script async src="https://www.googletagmanager.com/gtag/js?id=G-RQ02SCXQY0"></script>
I’m confused as I had set up a google tag manager account separately, so now I have a google tag here (G-RQ02SCXQY0), and google tag manager account that is separate with a separate ID, and a website asking for either or both.
So given i also want to connect google ads, should i be adding both to the website, and how does the relationship between all these tags work? I am guessing the google tag manager is a platform to manage tags such as the one created by GA4 here, but I am confused how i should be having them work together or if i should at all.
Thanks
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Hello there, My advice would be to set up Google Tag Manager and then manage the GA4 (and Google Ads) connection through that, except if you have something very specific why that wouldn't work. Implement GTM onto your site, then setup the GA4 config tag within your GTM contatiner and then set up the pageview event tag within GTM as well and you start have a basic start from there. With Google Tag Manager you can also manage all other scripts, like the Facebook Pixel, Linkined Insights Tag, Microsoft Bing Tag etc. The data would go like: Website > GTM > Platform That way, you have set up one script for GTM on your website, but can manage all other possible pixels/tag/scripts within your GTM container, making you less dependent on development and giving you quite an easy interface.
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How do I get my tagmanager into google ads option "use existing tag"? Is there some linking I have to do between these two accounts?
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March 6, 2025Is this a sensible Google Tag Manager setup for Google Ads and Google Analytics?
Yes, typically, you would deploy and manage everything through Google Tag Manager:
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GA4 configuration
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Conversion linker for Google Ads
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Any events (for both GA4 and Google Ads)
It seems like you are on the right track. 🙂
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July 11, 2023Difference between google tags on analytics/ads/tag manager
Hello there, My advice would be to set up Google Tag Manager and then manage the GA4 (and Google Ads) connection through that, except if you have something very specific why that wouldn't work. Implement GTM onto your site, then setup the GA4 config tag within your GTM contatiner and then set up the pageview event tag within GTM as well and you start have a basic start from there. With Google Tag Manager you can also manage all other scripts, like the Facebook Pixel, Linkined Insights Tag, Microsoft Bing Tag etc. The data would go like: Website > GTM > Platform That way, you have set up one script for GTM on your website, but can manage all other possible pixels/tag/scripts within your GTM container, making you less dependent on development and giving you quite an easy interface. More on reddit.com
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June 20, 2024Google Ads Tag Manager
Not entirely sure what you mean, but as far as I see i would go about it like this:
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Create a page_view trigger
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Make the trigger fire when you can on a specific pagepath
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Use the correct thank-you pagepath ex: yourwebsite/thank-you
Connect the trigger to your Google Ads tag :-)
Hope it helps
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August 11, 2023What is Google Ads Manager Account?
A Google Ads Manager Account is a tool that saves time and effort for people who manage multiple accounts. It offers single sign-in access and an easy-to-use dashboard for managing multiple Google Ads accounts, including other Manager Accounts. It’s ideal for advertisers with more than one Google Ads account or agencies that manage multiple client accounts. With a Manager Account, you can: Create and manage campaigns from any of your accounts Compare performance across accounts and run reports for multiple accounts at once Consolidate billing with monthly invoicing Create and link accounts Set
business.google.com
business.google.com › en-all › ad-tools › manage-accounts
Manage Clients & Ad Campaigns with Manager Accounts – Google Ads
How do I add Google Ads to Manager Account?
You can link accounts to your Manager Account by signing into your account and clicking on Sub-account settings. Then click the plus button to link existing accounts. Learn more about how to link Ad accounts to your Manager Account by visiting the Manager Accounts (MCC): Link accounts to your manager accounts page.
business.google.com
business.google.com › en-all › ad-tools › manage-accounts
Manage Clients & Ad Campaigns with Manager Accounts – Google Ads
How do I create a Google Ads Manager Account?
To create a Google Ads Manager Account, sign into your account using the email you want to use for your new Manager Account. Click Create a manager account and enter a name for the new account. Then you’ll need to select your country, time zone, and whether you plan to manage your own or other people’s accounts. Finally, you’ll need to select a currency for your account. Once you create your account, click Explore your account to get started using your new Manager Account. Learn more about how to get started by visiting the Manager Accounts (MCC): Create a Google Ads manager account page.
business.google.com
business.google.com › en-all › ad-tools › manage-accounts
Manage Clients & Ad Campaigns with Manager Accounts – Google Ads
Videos
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How to find and install your Google Ads Tag - YouTube
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Google Tag Gateway Tutorial – Pros & Cons + Step-by-Step Setup ...
Google Support
support.google.com › google-ads › answer › 12002338
Set up your Google tag across your Google accounts - Google Ads Help
If you have more complex measuring needs and want to manage third-party tags as well, use Google Tag Manager to set up your Google tag. Containers with Google Ads and Floodlight tags will automatically load a Google tag first, before sending events.
HawkSEM
hawksem.com › home › google tag manager: how to set up + best practices for success
Google Tag Manager: How to Set Up + Best Practices for Success
July 9, 2024 - GTM centralizes these tags in a single interface, allowing for streamlined updates and management. This means you can quickly add or change tags yourself. You can make real-time adjustments or refinements to your campaigns without waiting for technical support. Log in to your Google account.
Analytics Mania
analyticsmania.com › post › google-ads-conversion-tracking-with-google-tag-manager
Google Ads Conversion Tracking with Google Tag Manager
October 9, 2025 - Learn how to implement Google Ads conversion tracking with Google Tag Manager. Also, learn how to send dynamic conversion values.
Adhook
adhook.io › en › blog › digital advertising › Conversion-Tracking-with-Google-Tag-Manager
Setup Conversion-Tracking in Google Tag Manager | Ultimate Guide
This tag template requires no further configuration. Select the existing trigger "All Pages" to trigger the tag on every page. Open your Google Ads account and go to "Tools and settings" - "Conversions".
Google Support
support.google.com › google-ads › answer › 2476688
Tag your website using Google Ads - Google Ads Help
Follow the steps below to create or edit your Google tag and event snippet. In your Google Ads account, click the Tools icon . Click the Shared library drop down in the section menu. Click Audience manager.
Google
business.google.com › en-all › ad-tools › manage-accounts
Manage Clients & Ad Campaigns with Manager Accounts – Google Ads
Share access with other managers, grant new access and control the level of access in case someone’s role changes. ... Easily compare performance and track conversions across accounts. Generate and share automated performance reports for your ads, keywords and more.
Google
developers.google.com › tag platform › tag manager
About Google Tag Manager | Tag Platform | Google for Developers
Use Tag Manager to manage tags (such as measurement and marketing optimization JavaScript tags) on your site. Without editing your site code, use Tag Manager to add and update Google Ads, Google Analytics, Floodlight, and third-party tags.
Hop Skip Media
hopskipmedia.com › home › blog › the step by step guide to setting up conversion tracking using google tag manager
Complete Guide for Google Ads & GTM Conversion Tracking
July 28, 2025 - Once you’ve created the conversion action, click the “Tag setup” option to generate the conversion tag. Select “Google Tag Manager” as the tracking method and choose your GTM container.
Google
marketingplatform.google.com › about › tag-manager
Website Tag Management Tools & Solutions - Google Tag Manager
Tag Manager works seamlessly with Google and third-party tags, so you can change tags on the fly – saving time and increasing efficiency. Conversion tracking, basic remarketing, and dynamic remarketing are fully supported with Google Ads.
Analytify
analytify.io › home › google ads conversion tracking with gtm (explained)
Google Ads Conversion Tracking with GTM (Explained) - Analytify
April 21, 2025 - Google Tag Manager (GTM) is a free ... It’s a user-friendly solution for marketers and developers alike. Log into your Google Ads account....
Semrush
semrush.com › blog › what is google tag manager & how does it work?
What Is Google Tag Manager & How Does It Work?
January 4, 2024 - Google Tag Manager (GTM) is a free tool that enables you to install, store, and manage marketing tags without modifying website code. Marketing tags are small snippets of code that track user actions and collect data.
Reddit
reddit.com › r/googletagmanager › how do i get my tagmanager into google ads option "use existing tag"? is there some linking i have to do between these two accounts?
r/GoogleTagManager on Reddit: How do I get my tagmanager into google ads option "use existing tag"? Is there some linking I have to do between these two accounts?
March 6, 2025 -
Hi all!
I want to set up purchase conversion in google ads. I have it set up in tag manager. It works with analytics.
When in google ads I try to create a new conversion, I have to use option "scan website" and it says it "couldnt find any tag" and asks me to create a new tag and gives code for that. Well, I have language redirect, maybe here google then fails. No biggie as I have tagmanager and specific tag for purchases.
So I use the "use existing tag", but it only gives me Google Analytics containers.
Here is a screenshot of that: https://ibb.co/N2T2pYgC
Surely there has to be a way to get my tags here. But what is the way to do it, some settings I have to change? Linking accounts somewhere?
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You can either import the purchase event from GA4, or add a Google Ads Conversion tracking tag in GTM (along with Conversion Linker) with the appropriate trigger. GTM will not show up in the list you're looking at. The existing tag option is for GA4, as GTM is not a tag but a tag manager.
Sirvoy
help.sirvoy.com › tracking › how-to-set-up-google-ads-conversions-and-tag-manager
How to Set Up Google Ads Conversions and Tag Manager - Sirvoy
Go to your Google Ads account on the Google Ads website. Then click on: Tools & Settings > Measurements > Conversions > Add (+) Conversion > Website. Create your conversion action on that page and make sure to set up a tag using Google Tag Manager.
Chrome Web Store
chromewebstore.google.com › detail › tag-assistant › kejbdjndbnbjgmefkgdddjlbokphdefk
Tag Assistant - Chrome Web Store
Debug Google Analytics, Google Tag Manager dataLayer, Google Ads, Facebook Ads & +18 ad platforms pixels: Twitter, TikTok and more
Loves Data
lovesdata.com › blog › google-tag-manager-missing
Why Google Tag Manager Isn't Showing for Google Ads Conversion Tracking - Loves Data
February 2, 2025 - While this integration enriches your tracking capabilities, it alters the setup process in Google Ads, especially in how conversions are created and managed. Conversions imported from Google Analytics won't show tag setup options because they rely on Google Analytics for data collection.
Waitwhile
help.waitwhile.com › en › articles › 4677092-how-to-add-google-tag-manager-gtm-google-analytics-and-google-ads-tracking
How to add Google Tag Manager (GTM), Google Analytics and Google Ads tracking | Waitwhile Help Center
Take control of tracking and analytics ... over 11 months ago ... Google Tag Manager (GTM) is a powerful tool that simplifies adding tracking tags, like Google Analytics and Google Ads , to your Waitwhile public pages....
MeasureSchool
measureschool.com › home › google ads conversion tracking with google tag manager
Google Ads Conversion Tracking with Google Tag Manager
This is a guide on google ads conversion tracking. Learn how to set up conversion value tracking using Google Ads and Google Tag Manager.
Published October 23, 2024
Google Support
support.google.com › google-ads › answer › 12329709
Google tag management - Google Ads Help
If you use Google Tag Manager (GTM) to manage your conversion tags, you need to implement the Google tag in GTM for all ads products. The Google tag simplifies tag management and improves data accuracy. This is in addition to the Conversion Linker tag and Floodlight or Google Ads Conversion ...