You use listing groups in your PMax campaign to limit what SKUs gets show as ads. You can tag SKUs with a Custom Label to help filter and sort them in your campaigns. The Google & YouTube app builds a pretty basic shopping feed. Look at using something like the Simprosys Google Shopping Feed to build something more custom . Their FAQ page answers a lot of questions. Answer from fathom53 on reddit.com
Google Support
support.google.com › merchants › answer › 7052112
Product data specification - Google Merchant Center Help
Item: This is a product that has been added to your product data, either in a text feed, XML feed, or API.
Google
developers.google.com › things to do › product feed
Product feed | Google Actions Center | Google for Developers
A product feed sends "Things to do" products to Google, structured as a ProductFeed object with metadata and a list of products.
Product feed for Google Merchant
You can try it. However, you don't really need it if you already have a good SEO plugin with JSON-LD. Google Merchant Center has an option to build your products list based on Google Search Console indexed results. The advantage is that you don't to use plugins to create required or missing items if the SEO aspect is already configured for WC on your website and you have your products and their respective properties well configured through the SEO functionality. Except for inventory and availability as Google indexing may have outdated data. More on reddit.com
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September 13, 2024How To Create a Google Shopping Feed not with all products but a selection or collection
You use listing groups in your PMax campaign to limit what SKUs gets show as ads. You can tag SKUs with a Custom Label to help filter and sort them in your campaigns. The Google & YouTube app builds a pretty basic shopping feed. Look at using something like the Simprosys Google Shopping Feed to build something more custom . Their FAQ page answers a lot of questions. More on reddit.com
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November 9, 2023How important are various Merchant Center Feed Attributes in your opinion?
Your shopping feed is basically conversion data in 2024. Not filling out all attributes possible is leaving money on the table. Especially for GTIN. We have seen clients sell just about anything under the sun and get better performance once GTIN gets added to the shopping feed. Not filling out colour, material, pattern ...ect is leaving it to Google to hope they figure out those attributes for each SKU based on the rest of your feed and whatever is on your product images. Just like in an ad account, sometimes what seems like a small change can have the biggest impact on your performance. Better to fill out the feed attributes vs leaving it up to Google. Plus the best way to scale shopping campaigns is going after every search possible. More on reddit.com
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August 19, 2024Any SEO benefit to having Google Merchant Center product feed setup?
Yes, the Surfaces across Google product is organic and uses it https://support.google.com/merchants/answer/9668403 More on reddit.com
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March 30, 2020Where will my products show up on Google?
Once your products are added and confirmed as eligible, they can show up across different Google surfaces, such as Google Search, Google Maps, YouTube, Google Shopping tab and Google Images. Learn where your products will show up on the Where Google shows your free listings help page.
google.com
google.com › retail
Promote Your Business with Merchant Center
What is Google Merchant Center?
Merchant Center is a free tool that helps millions of shoppers on Google discover, explore, and buy your products. With a Merchant Center account, you can upload and manage your product data so that your products appear across Google Search, Maps, YouTube, and more.
google.com
google.com › retail
Promote Your Business with Merchant Center
What do I need to create a Merchant Center account?
You need to be a retailer selling products through a website, in a physical store, or both. To sign up, you’ll need a Google account. If you don’t have one yet, you can create one for free on the Create an account page. Then visit Merchant Center to tell us about your business, choose where your customers will check out (on your website or at your local store), and add your products. Learn more about getting started and how to manage your products across Google’s surfaces by visiting the Google Merchant Center Onboarding Guide.
google.com
google.com › retail
Promote Your Business with Merchant Center
Videos
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10:33
Google Ads Product Feed In 2025: Tips, Tricks and Strategies - YouTube
Google Shopping Feed Optimisations
How to Enable a Supplemental Data Feed Source in Google Merchant ...
Google Support
support.google.com › merchants › answer › 12631822
Create a product file for Merchant Center - Google Merchant Center Help
A product file contains a list of products that you want to show on Google. When you add your products to the file, you’ll assign pieces of data–called “attributes”–that provide details about your pro
WooCommerce
woocommerce.com › products › google-product-feed
Google Product Feed - WooCommerce Google Shopping Integration
November 17, 2011 - Full control over your field mappings, and feed content so you can maximize campaign performance and ad spend. ... The Google Product Feed extension allows you to create a real-time feed to supply product information to Google Merchant Center, a ...
DataFeedWatch
datafeedwatch.com › blog › everything-you-need-to-know-about-google-shopping-feed-types
6 Google Shopping Feed Types and How to Use Them
March 10, 2025 - If you’re selling physical products, then this feed is for you. It’s mandatory for your Google Shopping feed to contain these fields: id, title, description, link, image_link, price, condition, availability, brand, and gtin.
Reddit
reddit.com › r/woocommerce › product feed for google merchant
r/woocommerce on Reddit: Product feed for Google Merchant
September 13, 2024 -
what are some of the drawbacks to using the woocommerce/google plugin?
Top answer 1 of 3
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You can try it. However, you don't really need it if you already have a good SEO plugin with JSON-LD. Google Merchant Center has an option to build your products list based on Google Search Console indexed results. The advantage is that you don't to use plugins to create required or missing items if the SEO aspect is already configured for WC on your website and you have your products and their respective properties well configured through the SEO functionality. Except for inventory and availability as Google indexing may have outdated data.
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You mean Google for WooCommerce? Formerly Google Listings & Ads? It's excellent. The only thing with any site that launches their products on GMC is to know ahead how to manage shipping, attributes conditions especially those that pertain to the likes of GTIN and others.
Google
google.com › retail
Promote Your Business with Merchant Center
Creating a Merchant Center account and showing your products on Google is free of cost. You can add and manage your product listings directly from Merchant Center. When you’re ready, you can supplement your organic listings with paid advertising. Paid product ads show up more prominently and can reach even more potential customers.
Reddit
reddit.com › r/ppc › how to create a google shopping feed not with all products but a selection or collection
r/PPC on Reddit: How To Create a Google Shopping Feed not with all products but a selection or collection
November 9, 2023 -
I understand the Shopify documentation and that I can have a Merchant Center Feed including all products in my shopify inventory: https://www.shopify.com/blog/google-shopping-product-data-feed
However, Imagine I have like 2000 products but only want to target selected products in my PMax Campaign in Google Ads.
Is there the possibility to have category tags corresponding to the Shopify Collection or upload a specific feed that is only one collection to make sure I don't run ads for all 2000 products but only selected products/collections?
Thanks in advance.
Top answer 1 of 3
4
You use listing groups in your PMax campaign to limit what SKUs gets show as ads. You can tag SKUs with a Custom Label to help filter and sort them in your campaigns. The Google & YouTube app builds a pretty basic shopping feed. Look at using something like the Simprosys Google Shopping Feed to build something more custom . Their FAQ page answers a lot of questions.
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This goes into how you optimize the product feed. You can start creating many sub groups/listing groups to target products you want based on type, margin, costs, anything. You can use custom labels which are a huge part of the game when it comes to breaking up items and targeting them separately. Optimizing the product feed is pretty much where most of the work goes in.
Google Support
support.google.com › merchants › answer › 11586438
How to upload your products to Merchant Center - Google Merchant Center Help
The Content API for Shopping can be used to manage your Merchant Center configuration, act as an input source for your product data, and provide reporting. If you plan to upload a large number of feeds or make frequent changes to your product data, it’s strongly recommended that you upload this directly using the Content API.
Optmyzr
optmyzr.com › blog › google-merchant-center-product-feed-optimization-guide
The Complete Guide to Product Feed Optimization in Google Merchant Center
May 6, 2025 - Now, let’s see what the most important attributes you should be using to improve your product listings, examples of attribute rules in GMC, supplemental feeds, and some of the shopping ads solutions offered by Optmyzr to help make management easier and more efficient. There are obvious things a customer needs to know before making a purchase, such as what a product does, what it looks like, and how much it costs. Google specifications outline what information is needed to submit products to Google Merchant Center, including which details are required and which are optional.
Reddit
reddit.com › r/ppc › how important are various merchant center feed attributes in your opinion?
r/PPC on Reddit: How important are various Merchant Center Feed Attributes in your opinion?
August 19, 2024 -
I have allt he necessary ones and also:
GTIN where possible (however, it's hard to find and a lot of work)
Google Product Category
I am missing:
Color (but it is part of the title)
Material (most of the time part of the title)
Pattern (but also in title if relevant)
I think I am well set like this and I don't thing that the missing Color or Pattern attributes are hindering the performance.
Do you agree/disagree and what other recommendations do you have?
Top answer 1 of 5
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Your shopping feed is basically conversion data in 2024. Not filling out all attributes possible is leaving money on the table. Especially for GTIN. We have seen clients sell just about anything under the sun and get better performance once GTIN gets added to the shopping feed. Not filling out colour, material, pattern ...ect is leaving it to Google to hope they figure out those attributes for each SKU based on the rest of your feed and whatever is on your product images. Just like in an ad account, sometimes what seems like a small change can have the biggest impact on your performance. Better to fill out the feed attributes vs leaving it up to Google. Plus the best way to scale shopping campaigns is going after every search possible.
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My experience after 20 years is that the most detail oriented people usually win and the quick and fast short cut people tend to make things work in the short term and then can't figure out why it stopped working after a few months.... and then look for some other quick, fast and lazy way to get by and living perpetually in that cycle of boom and bust. Be diligent. Give Google as much data and as many data points as possible to get the right product in front of the right audience. There are no good arguments against doing that.
Bidnamic
bidnamic.com › en-us › resources › frequently-asked-questions › what-is-a-google-shopping-feed
What is a Google Shopping Feed? | Bidnamic US
October 3, 2024 - They are essentially used to update existing product data (it replaces data from the primary feed). In simple terms, this is a spreadsheet that describes and organizes your product catalog in a Google-friendly format.
Adnabu
blog.adnabu.com › home › google shopping feed › understanding google shopping feed requirements
Understanding Google Shopping Feed Requirements
July 31, 2024 - Google Shopping Feed is a file that has a list of products you want to promote on Google Shopping, which is one of the most popular comparison shopping engines out there. It includes product information such as product id, description, price, ...
Google Shopping
shoppingsolutions.withgoogle.com › expertise › merchant-center-modify
Google Shopping (CSS) | How to modify your product feed in Google’s Merchant Center
For example, if the feed data for a mobile phone looks like the table below, then with a simple ‘Set To’ rule, you can easily change the title from: '[Model X 32GB]' to 'New [Model X] 32GB from [Brand Name]' which gives more information to customers, potentially making the product more attractive and relevant to shoppers.
Google
business.google.com › in › merchant-center
Promote Your Business with Merchant Center - Google for Retail
Creating a Merchant Center account and showing your products on Google is free of cost. You can add and manage your product listings directly from Merchant Center. When you’re ready, you can supplement your organic listings with paid advertising. Paid product ads show up more prominently and can reach even more potential customers.
Google
developers.google.com › google ads › shopping automation › create a feed
Create a feed | Shopping Automation | Google for Developers
Use the datafeeds service to create, update, and delete registered feeds. Use the products resource to upload and update individual products.
Reddit
reddit.com › r/techseo › any seo benefit to having google merchant center product feed setup?
r/TechSEO on Reddit: Any SEO benefit to having Google Merchant Center product feed setup?
March 30, 2020 -
Hi all,
I know Google Merchant Center is for managing product feeds to be used for Google Shopping Ads - but are there any known SEO benefits from having a shops products available in this format? I don't often see it referred to in the SEO community - so is it solely for those looking to run PPC advertising?
I know there's also a Google Manufacturer Center - maybe that is the tool which can hold more SEO value (seems to be a place where you can control product info as the manufacturer of a product).
Thanks in advance!
Top answer 1 of 4
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Yes, the Surfaces across Google product is organic and uses it https://support.google.com/merchants/answer/9668403
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Yes, although the exact details of what it offers organically are a little wishy washy, but as stated on the homepage: https://www.google.com/retail/solutions/merchant-center/ "Merchant Center powers shopping experiences beyond advertising. Show your products to shoppers across paid and unpaid channels by opting your info into surfaces across Google." I've noticed it in image search, although structured data can give the same results it seems. The big benefit I seem to have noticed is the ability to push your pricing and stock info to the feed and have it update in the serps and have the rich results update much quicker.
Feedonomics
feedonomics.com › home › feedonomics blog › how to download current shopping feed data from google merchant center
How to download current shopping feed data from Google Merchant Center
October 25, 2024 - Downloading a copy of your current Google Merchant Center (GMC) product feed data is a great way to see exactly what product data Google is using to serve your Google Shopping ads.
Grow My Ads
growmyads.com › google-shopping › product-feeds
Google Product Feeds 101
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Google
developers.google.com › product-review-feeds
Google Product Review Feeds | Google for Developers
Google Product Review Feeds let content providers send product reviews to Google. This guide explains how to properly format your product review feeds.