Hey all,
We've had both Google Shopping App Purchase and GA4 conversion actions for purchases on multiple accounts and are suspecting that we've been double counting.
So I have 3 questions:
Would we be double counting in this case (the values on both conversion action are pretty close).
If we make one of them secondary would this solve our issue or would we have to delete or pause one?
GA4 or Google Shopping App Purchase, which is more accurate/reliable? I believe Google Shopping App Purchase is created automatically for Shopify stores that have the Google & YouTube app installed (correct me if I'm wrong) therefore wouldn't this be more accurate than GA4 trying to sniff all the data indirectly?
Thanks!!
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TIA!
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