google tag manager shopify integration - Brave Search

Shopify Help Center

help.shopify.com › en › manual › reports-and-analytics › google-analytics › google-tag-manager

Shopify Help Center | Google Tag Manager

Google Tag Manager doesn't replace Google Analytics. Instead, it can be used to add Google Analytics tracking codes (tags) to a website, deploy Google Analytics code snippets, and define rules for when each tag must fire. It's recommended that you use Shopify's built-in integration to Google Analytics because Shopify has the necessary logic built in to record Google Analytics Enhanced Ecommerce data.

support.google.com › tagmanager › answer › 12183125

Shopify: Set up your Google tag - Tag Manager Help

Confirm your enhanced conversions settings by selecting, Confirm. ... You may not need to complete this step depending on your account setup. To activate the Shopify integration with Data Manager, you’ll need to set up your tagging and conversion events with the Google & YouTube app in Shopify.

Videos

Install Google Analytics on Shopify (using a Custom Pixel and GTM) ...

🛒 Learn How to Install Google Tag Manager on Shopify - 3 Simple ...

January 5, 2024

🔵 How to Install Google Tag Manager on a Shopify 2024 - YouTube

How to Install Google Tag Manager on Shopify (GTM) - Tutorial Step ...

How to setup Google Analytics and Google Tag Manager on Shopify ...

People also ask

Can I integrate Google Ads conversion tracking using Shopify GTM integration?

Yes, with Shopify GTM integration, you can seamlessly set up Google Ads conversion tracking by configuring a conversion tag in GTM. Make sure to import your conversion ID and label from Google Ads into GTM to track sales and leads accurately. However, CustomerLabs is the best way to set up Google Ads Conversion tracking for your Shopify store.

customerlabs.com

customerlabs.com › home › how to install google tag manager on shopify [with steps]

How to Install Google Tag Manager on Shopify [with Steps]

Can I track dynamic remarketing tags with Shopify GTM integration?

Yes, you can set up dynamic remarketing tags using GTM on Shopify. You’ll need to create custom variables and triggers to capture specific product details, such as product ID, price, and category, and send this data to Google Ads or other ad platforms for dynamic remarketing. However, using CustomerLabs would power your Dynamic Remarketing with high-quality audience signals.

customerlabs.com

customerlabs.com › home › how to install google tag manager on shopify [with steps]

How to Install Google Tag Manager on Shopify [with Steps]

Does Shopify GTM integration affect page load times?

When configured properly, GTM does not generally significantly impact page load times. However, overloading GTM with too many tags or scripts could affect your site’s performance. Keep an eye on tag bloat and use GTM’s tag sequencing and trigger prioritization to maintain optimal page speed.

customerlabs.com

customerlabs.com › home › how to install google tag manager on shopify [with steps]

How to Install Google Tag Manager on Shopify [with Steps]

measureschool.com › home › how to install google tag manager (and ga4) in shopify

How to Install Google Tag Manager on Shopify (Step by Step)

This is a guide to installing Google Tag Manager on Shopify. Learn how you can start tracking sales and other important events on your store.

Published January 7, 2025

analyzify.com › home › guidebooks

A Detailed Guidebook on Shopify - GTM | Analyzify - Analyzify

Learn how you can set up and use GTM on Shopify. Everything about Shopify Google Tag Manager integration: tutorials, apps, knowledge base and more.

support.google.com › tagmanager › answer › 15642481

Migrate your Google tags with the Google & YouTube app on Shopify - Tag Manager Help

Recommendation: Migrate your Google analytics tag to the Google & YouTube app. Learn more about how to Update your Google Analytics integration on Shopify with the Google & YouTube app. ... Due to limitations of the Shopify platform, you can’t set up Google Tag Manager through the Google & YouTube app.

Shopify Help Center

help.shopify.com › en › manual › promoting-marketing › pixels › custom-pixels › gtm-tutorial

Shopify Help Center | Create a Google Tag Manager custom pixel

You can use Google Tag Manager (GTM) as a custom pixel to manage your third-party pixels.

customerlabs.com › home › how to install google tag manager on shopify [with steps]

How to Install Google Tag Manager on Shopify [with Steps]

December 4, 2024 - This guide will walk you through the step-by-step process of integrating GTM on your Shopify store as well as direct integration with the GTM alternative. Additionally, it will also provide you insights to identify the efficient integration process using the 1PD Ops platform and the manual setup process. Google Tag Manager (GTM) is a powerful tool that simplifies tracking code management to a certain extent.

Analytics Mania

analyticsmania.com › post › install-google-tag-manager-and-ga4-on-shopify

Install Google Tag Manager and GA4 on Shopify (Custom Pixel)

October 14, 2025 - Upgrade to Checkout Extensibility: In your Shopify settings, go to Checkout and confirm you have upgraded your Thank you and Order status pages to the new version. This is a mandatory step for Custom Pixels to work. Copy the Code Scripts: Go to the public GitHub repository and download the three required scripts: gtm-customer-events-storefront, theme, and custom pixel. Have Your GTM Container ID Ready: You will need your Google Tag Manager container ID (e.g., GTM-XXXXXX) to paste into the custom pixel script.

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reddit.com › r/googletagmanager › shopify intergration vs google tag manager

r/GoogleTagManager on Reddit: Shopify intergration vs Google Tag Manager

May 26, 2025 -

Hi everyone,

I am currently optimising an account for a couple of friends who are using the Shopify CMS to sell his products. In Shopify every Google feature and META (Search Console, Analytics, Google Ads) are linked as of now.

To my understanding and experience, adding a GTM container to the website and add the tags for each platform, for instance the META config, Google Ads tag and the appropriate conversion events. This manual set-up gives greater flexibility and more control, analysis capabilities and reporting.

However, they insist on using the connections made by Shopify with these tools. I do think a new environment with a solid set-up helps them in the future.

What is your take / experience on this and how to tackle such an issue?

u/Pure-Butterscotch505 Google recently published an official recommendation to use the Google & Youtube app for Shopify, stating that using Custom Pixels with GTM is considered an unsupported implementation: https://support.google.com/tagmanager/answer/15642481 That said, some of the Custom Pixel limitations they mention - like not being able to create events in the GA4 UI or use Enhanced Measurement aren't really deal breakers for those working with GTM. But others, like missing engagement rate, or inability to do cross-domain tracking, are more significant. You can read more on them here: https://www.analyticsmania.com/post/install-google-tag-manager-and-ga4-on-shopify/#limitations Personally, unless the Google & YouTube sales channel introduces more flexibility (like customising item IDs for dynamic remarketing, adding richer data, etc.), I still believe Custom pixels with GTM will remain the go-to option for many businesses - especially those that don't rely on cross domain tracking and want greater control over their tracking.

From my experience, implementing a custom server-side tagging setup via Google Tag Manager (GTM) consistently yields higher purchase attribution accuracy compared to Shopify’s native Meta integration. Server-side tracking minimizes data loss caused by browser-level restrictions (e.g., ITP, ad blockers) and provides greater reliability in capturing events such as purchases, especially on iOS devices.

cirklestudio.co › blog › how to add google tag manager to shopify: step-by-step guide 2025

How to Add Google Tag Manager to Shopify: Step-by-Step Guide

January 3, 2025 - Version Control and Debugging: GTM provides a version history and a preview/debug mode, allowing you to test changes safely before publishing them live on your Shopify store. Seamless Integration with Marketing Tools: GTM supports a wide range of third-party tools and analytics platforms, ensuring seamless integration without custom coding. Reduced Developer Dependency: Marketers and store owners can add, edit, or remove tracking tags independently, saving time and reducing reliance on developers for minor updates. In this article, we’ll show 2 methods to add Google Tag Manager to Shopify.

coursera.org › coursera articles › business › marketing › google tag manager shopify integration: how to set it up

Google Tag Manager Shopify Integration: How to Set It Up | Coursera

July 25, 2025 - Return to your Shopify site and the Google Tag Assistant extension. You should see a green tag with Google Tag Manager listed, indicating you installed it correctly. You can also add GTM to Shopify using an integrated app like the GroPulse GTM and Data Layer.

analyzify.com › home › guidebooks

How to Set up Google Tag Manager on Shopify

Learn how you can set up and use GTM on Shopify. Everything about Shopify Google Tag Manager integration: tutorials, apps, knowledge base and more.

getelevar.com › home › resources › how to set up google tag manager in shopify — in minutes

How to Set Up Google Tag Manager in Shopify — in Minutes | Elevar

August 10, 2023 - Implement in the Google Analytics admin settings which covers all pages, including checkout and thank you pages · Implement via theme.liquid file that covers all pages, except checkout and thank you pages · Implement through our GTM Suite Shopify app (including all AdWords and Facebook remarketing tags!)

apps.shopify.com › gtm-data-layer

GTM & Data Layer ‑ GTM Kit - Install GTM , GA4 with full Pre-built Data Layer support | Shopify App Store

Google Tag Manager installation for Shopify. Easily integrate GA4, UA, Facebook Pixel, and Google Ads Tags With GTM

Rating: 4.8 - 10 votes

reddit.com › r/ppc › shopify + google tag manager

r/PPC on Reddit: Shopify + Google Tag Manager

January 24, 2024 -

I have a bit of a frankenstein situation with my shopify store. I integrated Google / GA4 into my shopify using the sales channel.

I also have several snippets of Google code I had to install on my checkout page and theme.liquid file for enhanced conversions, Google ads remarketing, and Google reviews. These snippets are causing some duplicate events as well as slowing down page speed.

To fix, I'm thinking that integrating all code into a GTM tag is the correct route. Is this correct? If anyone has any resources they could point me to, I'd really appreciate it!

u/salinorum if you're still struggling with this, we've put together this comprehensive guide with the ready-to-use data layer and GTM template: https://www.analyticsmania.com/post/install-google-tag-manager-and-ga4-on-shopify If you're after consent mode as well, refer to this instead: https://karolkrajcir.com/post/ga4-consent-based-conversion-tracking-on-shopify-with-custom-pixels-cookifi-gtm

If you're on Shopify, you should just install Aimerce. It's an easier version to implement than GTM, and it automatically feeds the first party data it collects into your respective Klaviyo flows and Meta/Google Ads audience sets. I've seen a sizeable revenue boost since doing it because it's more targeted and it lets me act on this customer data for up to a year (instead of the standard 7 days on Safari).

reddit.com › r/googletagmanager › which is the best way to install gtm in shopify?

r/GoogleTagManager on Reddit: Which is the best way to install GTM in Shopify?

August 7, 2025 -

Hello,

Which is the best way to install GTM in Shopify?

// LE: thank you all

Customer events/pixel and a script in the header for anything else (contact forms etc).

So I did this (4) recently. There's a bunch of approaches, listed below. Roughly increasing complexity and cost as you go down 1) Don't use GTM, use default app. Just use the 'Google & YouTube' app (crap name). It can send a decent set of events to GA4 and Ads. Pretty inflexible, but also fine for 90% of Shopify stores. KISS. Most common by far. 2) GTM in theme + default app Using the default (1) app. Also add GTM to theme directly. Lets you biff in a few extra tags, like if you wanted to track some form success submits, or some menu interactions or something via GTM, firing the events to the GA4 tag that is inserted via default app. But you don't have a data layer so it's a pretty simple setup. 3) GTM in custom pixel (only) Remove any apps or GTM code from themes. Create custom pixel in Shopify admin. Chuck the standard GTM head code in it. Grab a template to subscribe/map the available Pixel events (page . Setup some tags to fire. Viola. There are some major limitations with this, because the Shopify Custom PIxel environment is sandboxed (runs in iframe) meaning it can't directly scrape or inject stuff like a normal GTM implementation. But you can still fire tags to a bunch of places. This sucks because you loose most GA4 data. 4) Hybrid: GTM in Shopify Custom Pixel and GTM in theme This can be a technically challenging setup, ideally needs a dev (who understands GTM, GA4 and GAds) to setup robust custom dataLayer added to theme JS code to support GTM. It gets you the 'full' functionality of GTM on all pages except checkout. Then GTM runs inside a Shopify Custom Pixel on checkout pages. Custom pixel is set to only load GTM on checkout pages, so you don't end up with dupe GTMs and events. Works pretty well and possibly best 'free' option, but you have to know what you're doing. Suuucks to debug though because can't see tags firing properly using Tag Assistant. 5) Hybrid via App Some apps will implement (3) for you but instead of custom code in a custom pixel they create a black box 'app pixel' that is essentially the same thing, but you can't control. Costs $10-$100 a month. Can be handy if you are not techy, but want a good baseline setup easily. Can be a bit in-flexible, depends on app. 6) Skip GTM, go server-side app. Similar to (4) but no cGTM. Instead using something like Stape (sGTM) or ProfitMetrics. Much nicer way to tie everything together into server-side events and get increased visibility. Eg Metas CAPI. Elevar and LittleData kind-of fit in here too. 7) Skip GTM. Go full CDP, server-side platform + app. RudderStack or Segment. Similar to (5) but going full CDP. They both have a helper app that also installs a Shopify Pixel. Highly flexible and somewhat future-proof. Seems like where things are heading. RudderStack cheaper, but less common. Segment more expensive, more well documented and supported. More notes: LovesData has a decent video comparing (1) and (2) Youtube video: 5GVIrxZdlPY Should go without saying that the Checkout > Additional Scripts is depreciated, possibly why everyone has this problem around about the same time :) LeoMeasure has a good explainer to set up (4) YouTube tutorial: qNViSdxXq9I ^ in that vid there are links to Github repo and Dropbox for full GTM container. There will be even more approaches that fit between these options. There is also custom, self hosted sGTM, not covered here. Seems unfortunately common that stores are using some legacy or conflicting combination of multiple approaches. So good to recognise this and know the different setups. Things have become waaay more complex than they were like 5 years ago (sadly). Options 6 & 7 will help close the tracking gap, where ITP, cookie privacy, privacy modes or ad-blockers will drop 20-40% of your traffic stats when using only client SCP / GTM / GA4 / GAds It's a real struggle to find this info laid out in a comprehensive way. Everyone wants to sell you something. Also things keep changing, this stuff seems to get out of date every couple of months.

funneltrack.io › home › blogs › shopify google tag manager integration guide 2025

Shopify Google Tag Manager integration guide 2025 - FunnelTrack

Shopify Google Tag Manager tracking migrationA comprehensive guide Are you looking for the best way to integrate Google Tag Manager (GTM) into your Shopify store? Wondering how to install GTM on a...

Published 3 weeks ago

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How to Install Google Tag Manager on a Shopify Website - YouTube

Discover the step-by-step process for creating a new Google Tag Manager account and how to install Google Tag Manager on Shopify with ease.To install Google ...

Published December 8, 2022

apps.shopify.com › google-tag-manager-app

GTManager - Google Tag Manager | Shopify App Store

Increase your conversions with GTManager: Unique in its effortless integration, our app simplifies complex Google Tag management. Say goodbye to coding hassles and waiting for updates.

Rating: 3.9 - 13 votes

lovesdata.com › blog › shopify-google-tag-manager

How to Install Google Tag Manager on Shopify - Loves Data

March 31, 2025 - Navigate to ‘Settings’, then ‘Checkout’, add a modified tracking code to the ‘Additional Scripts’ section (under ‘Order Status Page’. Here’s an example you can use (important: you will need to replace GTM-EXAMPLE with your own Google Tag Manager container ID): To ensure that your sales are attributed to the correct marketing channels, you will need to prevent the Shopify checkout pages from showing up as referrals in your reports.