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Innovative Marketing Products, Wellington, Ohio. 199 likes. Customized exterior & interior signage, vehicle and fleet graphics, wall graphics, trade show displays, table throws, wedding decor,...
Imcsuccess
imcsuccess.com
Promotional Barware and Branded Merchandise | IMC
Our line of quality barware products can be personalized with your own design. We make it easy to create eye-catching, innovative products that reflect your brand’s unique style.
What are some innovative marketing ideas/strategies that can be executed for a niche B2B company ?
Not what you want to hear, but this is why businesses bounce from one agency to the next, one platform to another, never getting results. You asked for new "strategies", but then you list a bunch of media platforms as examples. If you're struggling with traditional media, this confusion is probably why. Focus on your execution dude. Or... forget everything I say and do a TikTok dance video or something. I'm sure it'll work. More on reddit.com
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July 30, 2024What are some completely outside-the-box marketing strategies that have worked well for you?
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October 28, 2023What is the most innovative marketing strategy you ever came across?
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October 25, 2020Videos
04:23
What Are Examples Of Marketing Innovation? - BusinessGuide360.com ...
02:51
What Is Innovation In Marketing? - BusinessGuide360.com - YouTube
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Marketing Innovative Products and Services | USMx on edX - YouTube
07:03
Marketing and Selling a New Product - YouTube
49:29
What You Need To Know About Product Innovation | Simple Strategies ...
51:11
How Product Marketing Is Evolving in 2025: Lessons on AI and ...
Indeed
indeed.com › career guide › career development › what is innovative marketing? (with 10 methods you can use)
What Is Innovative Marketing? (With 10 Methods You Can Use) | Indeed.com
1 week ago - Innovative marketing is a method of promoting new products and services in the process of innovation. It includes researching customer behavior, needs and trends to help you develop changes in a product's design to be more successful.
Innovativemarketing
innovativemarketing.com
Innovative Marketing Solutions
Innovate · Fixture & Environmental Design · Interactive Capabilities · Value Engineering · Brand Identity · On-site Press Approvals · Brand Activations · In-House Rapid Prototyping · Graphic Design Development · Precision Color Matching · Production Artwork ·
edX
edx.org › learn › marketing › the-university-of-maryland-college-park-marketing-innovative-products-and-services
UMD: Marketing Innovative Products and Services | edX
Learn essential marketing concepts and practical commercialization strategies to bring your new venture to market
Published August 22, 2025
Reddit
reddit.com › r/marketing › what are some innovative marketing ideas/strategies that can be executed for a niche b2b company ?
r/marketing on Reddit: What are some innovative marketing ideas/strategies that can be executed for a niche B2B company ?
July 30, 2024 -
I work for a niche chemicals company where the product is semi technical. We hold technical seminars routinely for our customers.
I want to create a marketing strategy which brands our company as reliable, technical and quality and with a high recall.
Traditional marketing strategies like trade shows, events, digital like email, LinkedIn etc are being leveraged but recall value and overall effectiveness is less.
With a niche, limited and known target audience, what all can de done to make this better.
Top answer 1 of 4
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Not what you want to hear, but this is why businesses bounce from one agency to the next, one platform to another, never getting results. You asked for new "strategies", but then you list a bunch of media platforms as examples. If you're struggling with traditional media, this confusion is probably why. Focus on your execution dude. Or... forget everything I say and do a TikTok dance video or something. I'm sure it'll work.
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I've been working with a client in a different industry with similar problems. His business sells valves for pipelines. He does the usual stuff like trade shows, industry conferences an so on but we've also used Google Ads and an email newsletter for the last 14 years or so. The ads seldom lead to direct sales but they get him an introduction to people who are likely to buy at some point. The newsletter is all educational. He doesn't push product or talk about the business, instead he puts a lot of effort into educating engineers on things like the tradeoffs between different valves for different applications, design considerations and other insider stuff. It hasn't happened overnight but he's now got a sort of 'elder statesman" status in his field and he's getting contacted earlier on in the buying process to help specify solutions instead of just being another random supplier. Could something like this work for your company?
Enterprise Nation
enterprisenation.com › learn-something › market-innovative-product-ideas
How to market innovative product ideas | Enterprise Nation
March 22, 2023 - Apple’s transformative and market-disruptive products have almost single-handedly changed the computer and mobile device sectors, catapulting the company into the ‘de facto’ industry leader. The iPhone addressed the latent consumer need for portability and accessibility, which other manufacturers had not perfected, despite a vast array of evolving and innovative mobile devices that had reached the market by that point.
Camphouse
camphouse.io › home › blog › 7 innovative marketing strategies and what we can learn from them
7 Innovative Marketing Strategies and What We Can Learn from Them
November 20, 2024 - Innovative marketing covers researching the needs and wants of your target audience, understanding their behavior patterns and preferences, and developing prototypes or changing existing processes to reach them. It’s also about launching, pricing, and promoting a product uniquely.
AMA
ama.org › home › marketing news articles › 12 creative marketing campaigns to promote your product
12 Creative Marketing Campaigns to Promote Your Product
December 20, 2024 - Here are 12 creative and innovative marketing campaign ideas that can help your brand capture attention and drive results. As a marketing professional, you know that consumers are always looking for more interactive, personalized shopping experiences. AR technology allows you to give them exactly that. By implementing AR in your campaigns, you allow customers to virtually try out products before purchasing—whether it’s makeup, furniture, or clothing.
Brafton
brafton.com › home › 10 of the most innovative marketing strategies (infographic)
10 of the Most Innovative Marketing Strategies (Infographic) | Brafton
July 1, 2025 - Guinness took its own stab at empathetic and optimistic video marketing by releasing a somber yet hopeful YouTube video that soft-launched the then-upcoming reopening of pubs in the U.K. in May 2021. After more than a year of pandemic fog and months of strict lockdown, the appetite for a refreshing pint surrounded by friends in a congenial atmosphere was truly something to celebrate. But Guinness wasn’t pushing a new product; it was building on a narrative.
Marketing Donut
marketingdonut.co.uk › market-research › essential-guide-to-marketing-innovative-products-and-services
Essential guide to marketing innovative products and services | Marketing Donut
How to market an innovative new product or service by testing the market and highlighting the benefits to potential customers.
Reddit
reddit.com › r/marketing › what are some completely outside-the-box marketing strategies that have worked well for you?
r/marketing on Reddit: What are some completely outside-the-box marketing strategies that have worked well for you?
October 28, 2023 -
Currently working to brainstorm tons of potential marketing strategies + distribution channels for my business, and I'm curious if any of you have tested out some really zany or unconventional marketing strategies that have worked wonders?
Not looking for any kind of "magic bullet", just wanting to consider tons of potential approaches to find out what might work best in my particular circumstances.
Top answer 1 of 20
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Sending an email with a link that sends users to the wrong product on our site, then sending a second with "Sorry" as the subject line. First email got 7% open rate, "Sorry" email with the correct link got 47%.
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I recommend seeing things that people usually don't think in marketing. One example is what people do in arts. What Here Lies Love did on Broadway Theatre is certainly something that surprised me. They changed the theater a lot, taking many of the main seats out, making a moving platform, with the actors moving from place to place. Among many other things. If you like the Place section of the marketing mix (often related to supply chain, event marketing, and trade marketing, for example), Here Lies Love made some of the best professionals that I know in the field look like amateurs. The American Marketing Association made a video recently about the brilliance of marketing on Broadway. Here Lies Love is just one example. Not all parts of marketing of the show are so good, but that part was really amazing. Another example is related to marketing to targets who are ignored. I told here before that I was mostly invisible for 40 years because of my background. It takes a different thinking to market to targets who have been ignored, excluded, or something like that forever. I'll mention one case that happened in Brazil. Magalu, a leader in the retail industry in the country, included a button on its app. That button is for women who are victims of domestic violence, a problem that increased after the quarantine. Victims of domestic violence often can't call for help because their partners are controlling that. But they can still use the Magalu app because their partners think buying things is still their responsibility. That action became viral in Brazil a few years ago. That was just a small part of what the company does. She also created a hotline to help employees, with lawyers, ONGs, and mental health professionals. They rescued some victims of domestic violence.
Qmarkets
qmarkets.net › home › article › marketing innovation: what it looks like and how to make it happen
Marketing Innovation: What It Looks Like and How to Make It Happen
May 1, 2025 - Live streaming, 360-degree video, and augmented reality (AR) or virtual reality (VR) are being integrated into marketing strategies to capture attention and offer customers a deeper connection to brands.
HBS Online
online.hbs.edu › blog › post › innovative-product-examples
9 Examples of Innovative Products
March 23, 2022 - Here are three types of innovation your company can design and implement. Product or service innovation: Creating a new product or service or enhancing an existing one, such as the internet or the pivoting head of Gillette razor blades
Shopify
shopify.com › blog › innovative-products
34 Leading Examples of Innovative Products in 2026 - Shopify
Market value is on track to top $300 billion by 2029, driven by devices that offer FDA-cleared electrocardiogram, sleep apnea, and soon non-invasive glucose monitoring. New entrants like Withings' U-Scan (urine lab) and Dexcom's Stelo (glucose patch) are showing how consumer-grade diagnostics and telehealth are opening up new channels for commerce innovators. 🎧Listen: Olipop's products blend health with taste
Nulab
nulab.com › learn › design-and-ux › what-is-product-innovation-and-why-is-it-important
What is product innovation, and why is it important? | Nulab
May 15, 2024 - A company’s ability to innovate is considered essential for its long-term viability. Companies need to venture out of their comfort zone and get creative when designing new products. Take Apple, for example. The release of the first iPhone forever changed the look and use of phones, thanks to its sleek touchscreen and internet capabilities. The result? The iPhone developed a cult following, dominated the market ...
Innosabi
innosabi.com › resources › post › innovative-products-examples
10 Innovative Products Examples That Changed the World (And Their Evolution) | innosabi
June 10, 2025 - In this article, we’ll explore ... of innovative products that changed everything but also the path they’ve taken to evolve and thrive. These aren’t just stories of sudden breakthroughs; they’re stories of continuous learning, adaptation, and refinement. Each of these products shows how organizations turn evolving market needs, ...
Bizmanualz
bizmanualz.com › home › library › what does innovative products mean?
What Does Innovative Products Mean?
December 12, 2023 - Why Are Innovative Products Important? Innovative products are crucial for maintaining competitiveness, adapting to changing consumer demands, and driving business expansion. They allow companies to stand out in the market, increase brand ...
Mastercard
mastercard.com › home › news and trends › insights › 2024
10 product innovation strategy best practices - Mastercard Data and Services
July 15, 2025 - Product innovation is the process of developing or enhancing products to better address customer needs. This process can result in new products to help fill a gap in the market, or the addition of new functionality or features to existing products ...
Qmarkets
qmarkets.net › home › article › innovation in consumer products: how brands create the next big thing
Innovation in Consumer Products: How Brands Create the Next Big Thing
The most innovative products span a wide range of categories, from personal wellness to household convenience. While they differ in purpose, they all succeed by addressing specific needs in smarter, more relevant ways than competitors. Each one showcases how design, technology, and market insight can come together to produce something both distinctive and commercially successful.
Published August 6, 2025