Grenis Media
grenismedia.com › home › marketing budget allocation 2024 – breakdown, digital spend, and template
Marketing Budget Allocation 2024 - Breakdown, Digital Spend, and Template - Grenis Media
January 22, 2024 - Explore marketing budget allocation trends for 2021, marketing budget percentage of revenue, and digital marketing budget. Download template.
Michael Brito
britopian.com › home › 2022 digital marketing budgets increasing: according to gartner cmo survey
2022 Digital Marketing Budgets Increasing: According to Gartner CMO Survey
July 18, 2025 - Budget allocations towards analytics appear to be very low on the priority list; however, Gartner segmented analytics into three core marketing functions and, when combined, account for almost 30% of budget allocation: ... According to Deloitte, digital marketing will continue to be prioritized in 2022. In addition, investments in data-driven marketing have increased since February 2021.
Association for Accounting Marketing
accountingmarketing.org › home › cpa growth trends › marketing budget benchmarks for 2021: what we learned from the hinge survey
Marketing Budget Benchmarks for 2021: Findings & Takeaways
July 15, 2021 - Even though many of anticipated tightening our marketing budget belts during COVID-19, the study revealed that spending in 2020, including staff compensation, doubled from 1.5% of firm revenue to 3.0%. Like previous years, we are continuing to see high-growth firms spend more on digital and continue to outpace their slower-growing peers.
What is spend management?
Business spending includes different types of spend: Strategic spend is usually centralized and managed by C-level executives with dedicated spenders. It can be managed through invoices, wire transfers and purchase orders. Discretionary and operational spend is also centralized, but spending is done by managers and employees during their daily professional lives. It includes card purchases, subscription payments, digital ads, events, office orders, and business travel. Expenses , unlike strategic spend, represent a significant amount of small purchases that can be difficult to track. These i
spendesk.com
spendesk.com › blog › marketing-budget-examples
5 excellent marketing budget examples to copy | Spendesk
How does Spendesk work?
Spendesk provides payment methods for modern businesses, and a powerful platform for finance teams to manage spending. This includes debit cards to replace old-fashioned company credit cards, virtual cards for online purchases, and automated expense reports for unexpected payments. For employees Employees no longer need to spend out-of-pocket. They request funds for a particular purchase, and can use their Spendesk card or virtual card to execute the payment. If for any reason the employee can’t use their Spendesk card, they snap a picture of the receipt via the Spendesk mobile app and cr
spendesk.com
spendesk.com › blog › marketing-budget-examples
5 excellent marketing budget examples to copy | Spendesk
Statista
statista.com › advertising & marketing › marketing
Content marketing budget by target 2021 | Statista
During a late 2021 survey carried ... that 58 percent invested parts of their content budget in hiring content creators and/or agencies; 51 percent said that they spent money on content management tools and another 36 percent on ...
Statista
statista.com › advertising & marketing › marketing
Digital marketing budgets by channel 2021 | Statista
Search Engine Journal. (August 26, 2021). Share of digital marketing budgets dedicated to selected channels worldwide as of June 2021 [Graph]. In Statista.
Findyouraudience
findyouraudience.online › marketing-budget-breakdown
Cracking the Code: Unveiling the Secrets of Marketing Budget Breakdown - Your Marketing Service and Growth Partner
September 13, 2023 - However, it’s worth noting that marketing budgets as a percentage of the overall firm budget have seen a decline in the second half of 2022, decreasing to 8.7%. Similarly, after reaching a high of 13.2% of company revenue in early 2021, marketing ...
Howtosaas
howtosaas.com › blog › marketing-spend-benchmark-report
Marketing Budget Calculator + Benchmark Report
You might have heard various ... or total budget suggested as the average amount to spend on marketing, but the reality is more complex. The amount businesses spend on marketing depends on their vertical and the company size. This benchmark report shows how companies are spending their money on marketing. The raw data is drawn from Deloitte's CMO Survey 2021 and Gartner's ...
Vital Design
vitaldesign.com › home › what percent of revenue do companies spend on marketing and sales? [2025] [breakdown by industry]
What Percent of Revenue Do Public Companies Spend on Marketing?
November 4, 2025 - From 2021 to 2024, average advertising spend jumped about 45% across the sector, boosting brand visibility as firms such as Cash App, PayPal, Venmo, and Klarna moved from niche to mainstream audiences.
ProjectManager
projectmanager.com › blog › marketing-budget
How to Create a Marketing Budget: A Quick Guide
May 14, 2025 - ProjectManager is online project management software that helps you plan and track your marketing budget. Our Gantt chart helps you organize your tasks, resources and marketing costs. Once you have a marketing plan and set the baseline, you can track the planned costs versus actual costs in real time.
Spendesk
spendesk.com › blog › marketing-budget-examples
5 excellent marketing budget examples to copy | Spendesk
March 19, 2024 - Spendesk has a handy marketing budget template specially designed for growing businesses. It has a month-wise breakdown of the financial year, along with columns for the projected and actual spending.
Andava Digital
andava.com › home › blog › how to allocate your digital marketing budget for maximum roi
Digital Marketing Budget Allocation: Breakdown & Examples
August 27, 2025 - Understanding the digital marketing budget allocation conceptually is helpful, but seeing how it plays out in practice brings it to life. Below is a marketing budget allocation example based on a hypothetical annual marketing spend of $100,000. This breakdown illustrates how businesses can distribute their investment across channels to support both short-term gains and long-term growth.
QuickBooks
quickbooks.intuit.com › r › marketing › small-business-marketing-budget
How to create a small business marketing budget | QuickBooks
April 23, 2024 - Then, you’re ready to break your marketing budget into subsections. Once you figure out how much you’ll likely spend, you’re ready to start setting and building out your budget. You can break it down into subsections depending on your industry, target audience, goals, and whether you’re selling products digitally or physically. An example breakdown for a small business marketing budget could look like:
Smart Insights
smartinsights.com › home › blog › 8 easy to use annual marketing budget templates for small and medium businesses
8 marketing budget templates for business with examples [2024]
February 25, 2025 - Understanding what share of your budget is being spent against which channels means you can quickly identify which marketing activities are generating the best ROI. Seeing a visual representation of this all in one place allows you to accurately forecast potential changes in your marketing mix. This example template in Excel shows a breakdown of marketing investments relevant to a small or medium business.
HubSpot
blog.hubspot.com › marketing › marketing-budget-percentage
Marketing Budget: How Much Should Your Team Spend in 2025? [By Industry]
March 4, 2025 - In this blog post, I’ll share some helpful marketing budget templates. I’ll also share what a marketing budget is, why you need one, and everything else you need to create a marketing budget with confidence.
Sprout Social
sproutsocial.com › sprout blog › topics › social media marketing › how to optimize your marketing budget: do more with less
How to optimize your marketing budget: Do more with less
April 7, 2025 - Here’s a sample marketing budget with percentages allocated to the different categories listed above: ... To know more about the cost of social media management and the average amount a business should spend, here’s a detailed breakdown.
Improvado
improvado.io › blog › performance › how to create a marketing budget: a complete guide for 2025
Marketing Budget Guide 2025: Allocation Tips & Examples | Improvado
July 28, 2023 - Improvado AI Agent can instantly generate a channel performance breakdown in response to a simple prompt, such as ‘What is the channel performance breakdown for Q4 ’24?’ · Auditing past performance matters because it grounds your budget in evidence. You’re essentially learning from last year’s wins and losses to invest smarter this year. With goals set, an audience defined, and past performance in mind, you can now determine the total budget needed for your marketing efforts.
Rampiq
rampiq.agency › home › b2b › b2b saas marketing budget planning & allocation guide
B2B SaaS Marketing Budget Planning & Allocation Guide (2025)
However, recent data indicates more nuance: 2021-2022: SaaS marketing budgets were impacted heavily by the pandemic, with many tech and IT businesses cutting spend by almost 50% compared to 2020.
Published January 13, 2023
Oneupweb
oneupweb.com › blog › marketing-budget
How Much to Spend on Marketing: Budgets & Allocation
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Camphouse
camphouse.io › home › blog › marketing budget plan: planning, allocation, and tracking
Marketing Budget Plan: Planning, Allocation, and Tracking | Camphouse
June 23, 2025 - Start by creating a marketing budget breakdown that outlines how much money will be spent on each marketing initiative.
SCORE
score.org › resource › template › annual-marketing-budget-template
Annual Marketing Budget Template | SCORE
This spreadsheet provides space to list your budget for brand development, public relations, advertising, website development, market research, sales and event support, and marketing travel.