Wall Street Prep
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Retention Rate | Formula + Calculator
September 18, 2024 - The formula to calculate the retention rate is equal to the difference between the number of customers at the end of the period and new customers, divided by the number of customers at the beginning of the period.
Zendesk
zendesk.com › blog › calculate-customer-retention-rate
Customer retention rate + formula: A guide for 2025
August 11, 2025 - Say a company has 100 customers at the start of the period (S), ends the period with 100 customers (E), and adds 10 customers over the period (N). The organization has a customer retention rate of 90 percent: [(100-10)÷100] x 100 = 90%. By ...
Retention Rate Formula
If a "retention rate" is the percentage of users that are not new, then yes. More on reddit.com
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August 11, 2022Member Retention/Churn Rate
I'd visualize retention/churn in a table like this: https://qph.is.quoracdn.net/main-qimg-28a6780fa20b2f3e308a8aae6a182f55?convert_to_webp=true
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January 11, 2013Is there a way to calculate monthly retention rate?
Can't you just sum the revenue for July and divide by the revenue for June?
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March 7, 2012How do you calculate the retention rate? (Engaged users or installs?)
Depends on many factors, but traditionally: 7-day retention: players coming back every day for a week 30-day retention: players coming back every day for a month Week-on-week retention: players returning from one week to the next Month-on-month retention: players returning from one month to the next Usually expressed as a percentage of the playerbase. So for example, a 50% 7-day retention means that 50% of players return daily. You also check this over time. E.g. week-on-week retention rate for the past six months. Edit: Rewrote for less ambiguity. Don't write Reddit posts on your coffee break! More on reddit.com
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March 17, 2025Videos
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How to Calculate Churn Rate | Subscriptions 101 - YouTube
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Simple Formula to Calculate Your Customer Retention Rate - YouTube
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Calculate Retention & Churn || Cohort Analysis || Data Analysis ...
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How To Calculate Retention Rate - YouTube
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How to Calculate Client Retention Rate - YouTube
Paddle
paddle.com › resources › calculate-retention-rate
Calculate retention rate: Formula + top 4 mistakes to avoid
Calculate your company's MRR churn rate by dividing the MRR churn by the total MRR at the beginning of the month. We've explained that user retention provides important feedback on your company's product, marketing, customer service, and pricing.
Fullstory
fullstory.com › blog › user retention rate: how to calculate it & why it's critical
User Retention Rate: How to Calculate & Improve Key Customer Metrics | Fullstory
February 22, 2023 - This is written as a percentage of total customers who remained with the brand throughout the time period. For example, if your app starts the month with 100 users and ends the month with 80, your app’s retention rate would be 80%.
Higher Logic
higherlogic.com › home › how to calculate member retention rate: a step-by-step guide
How to Calculate Member Retention Rate: Step-by-Step Guide
August 26, 2025 - Next, you need to know how many members you had at the end of that period of time. This number is represented by ME in our formula. Tip: If you’re calculating your current retention rate it might be as easy as determining how many members you currently have.
Indeed
indeed.com › home › hiring resources › calculating retention rate (with 3 examples)
Calculating Retention Rate (With 3 Examples)
The following steps provide a guide for you to calculate your employee retention rate: Start by determining the time period you want to measure. This can be, for instance, a fiscal year, a quarter or a six-month period.
WebEngage
webengage.com › home › retention rate calculator
Retention Rate Calculator - WebEngage
January 6, 2025 - Churn rate measures the percentage of customers who stop using a product or service within a specific period, while retention rate measures the percentage of customers who continue to use a product or service over the same period.
Geckoboard
geckoboard.com › kpi examples › mobile app
Retention Rate | KPI example | Geckoboard
Calculating the Retention Rate can be done a couple of different ways. Your Aggregate Retention Rate is simply the total number of monthly active users divided by the total number of installs.
Idomoo
idomoo.com › home › how to calculate retention rate: a beginner’s guide
How To Calculate Customer Retention Rate: Meaning & Formula
September 12, 2025 - At the end of the month, you add $50,000 due to current customers upgrading their plan, lose $20,000 due to downgrades and lose $10,000 from customers canceling (churn). Plugging the numbers into the formula, the calculation would look like this: [($100,000 + $50,000 – $20,000 – $10,000)/$100,000] x 100 = 120% NDR · It’s especially critical to calculate your retention rate so you have a benchmark to compare against.
CleverTap
clevertap.com › blog › retention-rate
Customer Retention Rate Calculator + How to Calculate & Improve Retention
June 30, 2025 - For example, if you started Q2 with 1,000 customers, acquired 200 new customers during the quarter, and ended the period with 1,050 customers, here’s how the formula applies: Your Q2 Customer Retention Rate = ((1,050 − 200) / 1,000) × 100 = 85%
ADP
adp.com › resources › articles-and-insights › articles › r › retention-rate.aspx
Retention Rate | How to Calculate & Examples | ADP
June 13, 2025 - 3,200 - 62 = 3,138 3,138 / 3,200 x 100 = 98% retention rate · In the next three months, 125 more employees leave the organization.
PeopleKeep
peoplekeep.com › blog › how-to-calculate-hr-employee-retention-rates
How To Calculate Your Employee Retention Rate
March 31, 2025 - (Number of employees at the end of a set time period / the number of employees at the start of a set period) x 100 = retention rate percentage. The following table shows an example of the simple formula in practice:
Woopra
woopra.com › blog › churn-rate-vs-retention-rate
Churn Rate vs Retention Rate: How to Calculate These SaaS KPIs | Woopra
December 23, 2024 - To calculate your customer retention rate you’ll just want to determine what percentage of your customer base keeps their account for the given period of time you’re looking at. For example, let’s say in May you brought in 1,000 new customers and 50 of them canceled their accounts before the end of the month, which means you retained 950 customers.
AppsFlyer
appsflyer.com › appsflyer homepage › retention rate
Retention rate | AppsFlyer mobile marketing glossary
April 8, 2024 - You can divide the number of downloads into cohorts for each day during launch week, then for each week during the first month. This process allows you to determine the number of users who continue to use the application from their respective starting points. You can then see where the customer retention rate begins decreasing.
Lattice
lattice.com › articles › how-to-calculate-employee-retention-rate
How to Calculate Employee Retention Rate | Article | Lattice
August 15, 2025 - To calculate the retention rate, divide the total number of employees who stayed with your company through the time period by the headcount you started with on day one. Then, multiply that number by 100 to get your employee retention rate.
GoPractice
gopractice.io › product › retention-how-to-understand-calculate-and-improve-it
ᐈ Retention rate: how to understand, calculate, and improve it - GoPractice
February 14, 2025 - In most cases it’s enough to ... this formula. The heavy lifting of calculating percentages is usually automated behind the scenes by your product analytics system or SQL. If you’re not quite clear on the different methods for calculating retention (such as rolling retention), be sure to check out our article. You have more options than just days for calculating retention. Your retention metric can also be for a week, month, quarter, ...
HubiFi
hubifi.com › home › blog › mastering monthly retention: formula, insights & strategies
Mastering Monthly Retention: Formula, Insights & Strategies - HubiFi
April 12, 2025 - The formula is: Annual Retention Rate = (1 - Monthly Churn Rate)^12. Remember, churn is the opposite of retention, so your monthly churn rate is simply 1 - your monthly retention rate.
Stripe
stripe.com › en-jp › resources › more › retention-rate-vs-churn-rate-what-businesses-need-to-know
Retention rate vs. churn rate | Stripe
November 8, 2024 - Retention Rate = (Number of Customers at the End of a Period - Number of New Customers Acquired During the Period) ÷ Number of Customers at the Start of the Period x 100 · To set up this calculation, follow these steps.
PayPro Global
payproglobal.com › home › calculators › saas customer retention rate (crr) calculator
SaaS Customer Retention Rate (CRR) Calculator
May 13, 2025 - Their CRR is: ((2000-50)/2000)*100 = 97.5%, which shows a high customer retention rate for that month.
Salesforce
salesforce.com › service › digital-customer-engagement-platform › customer-retention-rate
Customer retention rate: formula & improvement tips | Salesforce US
To calculate your customer retention rate, take the number of customers you have at the end of the period and remove the number of new customers acquired during that period. Then divide that number by the customers you started with.