Amazon shares 100% accurate info with no one. API data is purposely somewhat skewed and not fresh. Amazon uses the site itself as a sandbox so from one hour to the next a category may or may not function as expected in any tool. All of these tool makers start with the same data. Then their brainiacs form relationships with numbers to arrive at the conclusions that they do. That point and the date when the data is pulled by the tool are why results vary from tool to tool. BSR and most numbers form any tool should be used as a guide. Nothing beats actual research. BSR, in particular, is one of the most manipulated numbers on Amazon. every giveaway and freebie style rebate skews BSR because you are creating a sale where it wouldn't have naturally occurred. Every suspension and suppression also skews BSR. BSR itself should stand for Bullsh^& Reporting. Don't bet your livelihood on it being right. For example. the only true measurement of listing quality is conversions. You can pay as much as you want for listing optimization. Ask the person who did it if they compared the listing to the top sellers. The listing itself may look and seem optimized but regardless of what KPI it surpasses or what anyone tells you if it doesn't convert, how can it be optimized? If the message within the listing doesn't resonate with the buyer it is not optimized. Let's say I'm a top seller and you want to take that away. Some stupid tool tells you that you have to do so many sales to rank for this keyword, so many for that keywords and so many for a third keyword. You bust your arse and give away your margins through rebates to people that will never buy again from you. The minute your rebate ends your listing crashes and burns because you cannot maintain the traffic. What your tool didn't tell you is that we teach clients to not rely on Amazon for traffic generation and to do it themselves off of amazon. then traffic amazon sends to the listing is over and above what they generate for themselves. your tool didn't tell you that info nor did it tell you that the amount of traffic in total that we push to a listing is beyond the available traffic numbers sustainable by amazon itself. Your belief in a tool just bit you in the arse, very hard. The hidden secret to controlling your costs, aCos, etc... is to increase sales. I don't deposit BSR in the bank, I deposit proceeds from sales. BSR is not a driver of traffic, locating targeting and communication the advantages of our products to our target audience is a driver of warm traffic and sales. With the failure rate of new sellers at record levels and only getting worse, id say it makes sense that the currently popular methods and tools either do not work to produce the desired results or sellers gain a false sense of security from it and never progress. If most new sellers are using these tools yet only 4 or 5 out of every 100 new sellers are still selling after 12 months, what does that say about the tools and methods? Answer from jet-pro-tool on reddit.com
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Trellis
gotrellis.com › home › free amazon sales estimator
Free Amazon Sales Estimator | Trellis - Undercut Your Competitors
July 17, 2023 - A one-stop tool which offers the most comprehensive and quality-driven insights in the industry to fully optimize your product listing. ... Our keyword search tool for Amazon helps sellers generate an Amazon Keyword Report to inform their strategy. ... Try our Free Amazon Price Elasticity of Demand Calculator to find your optimal price. ... Use our Free Amazon Sales Analysis tool for product research. Evaluate your product and your strategy in context. ... The Sales Estimator takes into account various factors such as historical sales data, product rankings, category trends, and competitor performance to generate an estimate of the number of units sold per month or other specified time periods.
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Helplama
helplama.com › home › 7 free amazon sales estimator tools and how to use them
7 Free Amazon Sales Estimator Tools and How to Use Them
January 2, 2025 - Another reliable option is AMZScout’s Amazon sales estimator, which provides accurate sales data for different categories.
Discussions

Does anyone know how accurate Jungle Scout's sales estimator is?
Amazon shares 100% accurate info with no one. API data is purposely somewhat skewed and not fresh. Amazon uses the site itself as a sandbox so from one hour to the next a category may or may not function as expected in any tool. All of these tool makers start with the same data. Then their brainiacs form relationships with numbers to arrive at the conclusions that they do. That point and the date when the data is pulled by the tool are why results vary from tool to tool. BSR and most numbers form any tool should be used as a guide. Nothing beats actual research. BSR, in particular, is one of the most manipulated numbers on Amazon. every giveaway and freebie style rebate skews BSR because you are creating a sale where it wouldn't have naturally occurred. Every suspension and suppression also skews BSR. BSR itself should stand for Bullsh^& Reporting. Don't bet your livelihood on it being right. For example. the only true measurement of listing quality is conversions. You can pay as much as you want for listing optimization. Ask the person who did it if they compared the listing to the top sellers. The listing itself may look and seem optimized but regardless of what KPI it surpasses or what anyone tells you if it doesn't convert, how can it be optimized? If the message within the listing doesn't resonate with the buyer it is not optimized. Let's say I'm a top seller and you want to take that away. Some stupid tool tells you that you have to do so many sales to rank for this keyword, so many for that keywords and so many for a third keyword. You bust your arse and give away your margins through rebates to people that will never buy again from you. The minute your rebate ends your listing crashes and burns because you cannot maintain the traffic. What your tool didn't tell you is that we teach clients to not rely on Amazon for traffic generation and to do it themselves off of amazon. then traffic amazon sends to the listing is over and above what they generate for themselves. your tool didn't tell you that info nor did it tell you that the amount of traffic in total that we push to a listing is beyond the available traffic numbers sustainable by amazon itself. Your belief in a tool just bit you in the arse, very hard. The hidden secret to controlling your costs, aCos, etc... is to increase sales. I don't deposit BSR in the bank, I deposit proceeds from sales. BSR is not a driver of traffic, locating targeting and communication the advantages of our products to our target audience is a driver of warm traffic and sales. With the failure rate of new sellers at record levels and only getting worse, id say it makes sense that the currently popular methods and tools either do not work to produce the desired results or sellers gain a false sense of security from it and never progress. If most new sellers are using these tools yet only 4 or 5 out of every 100 new sellers are still selling after 12 months, what does that say about the tools and methods? More on reddit.com
🌐 r/FulfillmentByAmazon
10
2
March 5, 2020
Sales estimator
Jungle Scout is pretty outdated nowadays. I always prefer Keepa More on reddit.com
🌐 r/AmazonFBATips
12
5
December 4, 2023
How accurate is JungleScout's sales estimator?
It is pretty damn accurate. Issue is item rank can fluctuate up and down on a daily basis. We use keepa and plug amz 90 day into that so we can get a 90 day rank average. We then check JS to confirm the item is close to the same rank as the 90 day average. We do this so we don't check an item on the day it is ranked really good and then make a bad buy. More on reddit.com
🌐 r/FulfillmentByAmazon
12
3
August 30, 2016
Amazon Sales Estimates?
How large is your sample size to say you are more or less accurate ? More on reddit.com
🌐 r/ecommerce
5
5
November 15, 2021
People also ask

How do I use the Amazon Sales Estimator?

The Trellis Amazon Sales Estimator can provide you with some insights about your competitors on the platform. Here are a few things our Amazon Sales Estimator can tell you about your competitor:

  • Sales Volume: A Sales Estimator can give you an estimate of the sales volume of your competitor’s products. It can provide you with an approximation of how many units they are selling per month or a specific time period. This information can give you an indication of the demand and popularity of their products compared to yours.
  • Ranking and Performance: By analyzing your competitor’s sales data, a Sales Estimator can provide insights into their product rankings and performance. You can see how their products rank within specific categories or search results, which can indicate their visibility and competitiveness.
  • Seasonal Trends: A Sales Estimator can help identify any seasonal patterns or trends in your competitor’s sales. It can show you when their sales peak or decline throughout the year, which can be valuable information for planning your own inventory, pricing, and marketing strategies.
  • Market Demand: By analyzing the estimated sales volume of your competitor’s products, you can gauge the market demand for similar products. If their sales are consistently high, it may indicate a strong demand for that product category. Conversely, low sales estimates may suggest weaker market demand.
  • Pricing Strategy: Sales Estimators can provide insights into your competitor’s pricing strategy by comparing their estimated sales volume with their product prices. You can see how their pricing affects their sales performance and identify any pricing strategies that are working well for them.

It’s important to remember that the information provided by Sales Estimators is based on estimations and historical data, so it may not be completely accurate.

However, it can still serve as a useful reference point to gain insights into your competitor’s performance and market dynamics. It can help you make informed decisions about your own product positioning, pricing, and overall competitive strategies on Amazon.

Book a demo to learn about how Trellis has helped thousands of brands understand their competitive landscape and grow their sales

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gotrellis.com
gotrellis.com › home › free amazon sales estimator
Free Amazon Sales Estimator | Trellis - Undercut Your Competitors
How does our Amazon Sales Estimator work?

The Sales Estimator takes into account various factors such as historical sales data, product rankings, category trends, and competitor performance to generate an estimate of the number of units sold per month or other specified time periods. This estimate can give sellers an idea of the market demand for a product and help them make informed decisions about inventory management, pricing, and overall sales strategies.

It’s important to note that Amazon Sales Estimators are based on algorithms and historical data, so the estimates provided should be considered as rough approximations rather than exact figures. Market conditions, seasonality, competition, and other factors can influence actual sales performance, so it’s crucial to use Sales Estimators as a reference point and conduct thorough market research before making business decisions.

Sales Estimators are often used by Amazon sellers, particularly those conducting product research or evaluating potential product opportunities. By using an Amazon Sales Estimator, sellers can gain insights into the sales potential of different products, evaluate competition, and make more informed decisions about product selection, pricing, and overall sales strategies on the Amazon platform.

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gotrellis.com
gotrellis.com › home › free amazon sales estimator
Free Amazon Sales Estimator | Trellis - Undercut Your Competitors
Can I use this free tool as an Amazon product research tool?

Yes, within reason. Obtaining sales estimates for a product can be immensely valuable in developing a product research initiative.

Sales estimates can help sellers understand market demand, create revenue projections, and assist brands in assessing risk. 

Using our sales estimates you can ascertain the general trend of a category serving as the foundation for further research and exploration. 

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gotrellis.com
gotrellis.com › home › free amazon sales estimator
Free Amazon Sales Estimator | Trellis - Undercut Your Competitors
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Vova Even
vovaeven.com › blog › jungle-scout-sales-estimator-review-tutorial
How Accurate Is Jungle Scout Sales Estimator? Review!
Let’s start reviewing Jungle Scout Sales Estimator. ... This tool allows you to find out how many sales a product makes per month on Amazon.
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SellerLogic
sellerlogic.com › home › tools for amazon sellers › how reliable are free amazon sales estimators (including best practices)?
How reliable is an Amazon Sales Estimator?
August 12, 2025 - Since the BSR is publicly accessible on Amazon, it can be easily used by external providers as well. Using algorithms that analyze large amounts of data regarding sales patterns, category data, and historical data, more or less realistic sales ...
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Reddit
reddit.com › r/fulfillmentbyamazon › does anyone know how accurate jungle scout's sales estimator is?
r/FulfillmentByAmazon on Reddit: Does anyone know how accurate Jungle Scout's sales estimator is?
March 5, 2020 -

Hey everyone, I'm just curious if you guys would know how quickly it updates for rankings and how accurate it is in general. Does an estimate of 20 sales a month mean 20, or 10-30? Also in the same vein, how quickly does Amazon's rankings change when it comes to bestseller's ranks?

Top answer
1 of 4
2
Amazon shares 100% accurate info with no one. API data is purposely somewhat skewed and not fresh. Amazon uses the site itself as a sandbox so from one hour to the next a category may or may not function as expected in any tool. All of these tool makers start with the same data. Then their brainiacs form relationships with numbers to arrive at the conclusions that they do. That point and the date when the data is pulled by the tool are why results vary from tool to tool. BSR and most numbers form any tool should be used as a guide. Nothing beats actual research. BSR, in particular, is one of the most manipulated numbers on Amazon. every giveaway and freebie style rebate skews BSR because you are creating a sale where it wouldn't have naturally occurred. Every suspension and suppression also skews BSR. BSR itself should stand for Bullsh^& Reporting. Don't bet your livelihood on it being right. For example. the only true measurement of listing quality is conversions. You can pay as much as you want for listing optimization. Ask the person who did it if they compared the listing to the top sellers. The listing itself may look and seem optimized but regardless of what KPI it surpasses or what anyone tells you if it doesn't convert, how can it be optimized? If the message within the listing doesn't resonate with the buyer it is not optimized. Let's say I'm a top seller and you want to take that away. Some stupid tool tells you that you have to do so many sales to rank for this keyword, so many for that keywords and so many for a third keyword. You bust your arse and give away your margins through rebates to people that will never buy again from you. The minute your rebate ends your listing crashes and burns because you cannot maintain the traffic. What your tool didn't tell you is that we teach clients to not rely on Amazon for traffic generation and to do it themselves off of amazon. then traffic amazon sends to the listing is over and above what they generate for themselves. your tool didn't tell you that info nor did it tell you that the amount of traffic in total that we push to a listing is beyond the available traffic numbers sustainable by amazon itself. Your belief in a tool just bit you in the arse, very hard. The hidden secret to controlling your costs, aCos, etc... is to increase sales. I don't deposit BSR in the bank, I deposit proceeds from sales. BSR is not a driver of traffic, locating targeting and communication the advantages of our products to our target audience is a driver of warm traffic and sales. With the failure rate of new sellers at record levels and only getting worse, id say it makes sense that the currently popular methods and tools either do not work to produce the desired results or sellers gain a false sense of security from it and never progress. If most new sellers are using these tools yet only 4 or 5 out of every 100 new sellers are still selling after 12 months, what does that say about the tools and methods?
2 of 4
1
Well, many services like jungle scout shows Estimated Sales based on provided category and BSR. I've seen products with 50,000+ BSR with 90sales a month. So it's not that they just use simple math to calculate the sales estimation. There's a lot of background calculation going on. So I have to say, they are 70-80% time accurate.
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GoFBA Hub
gofbahub.com › home › helium 10 sales estimator (2025) – is it worth using?
Helium 10 Sales Estimator (2025) – Is It Worth Using?
August 25, 2025 - What is the difference between Helium 10 Sales Estimator and Amazon’s own sales data? Helium 10 Sales Estimator provides more detailed and accurate sales estimates than Amazon’s own sales data, which can be limited in scope and not always ...
Find elsewhere
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Revenue Geeks
revenuegeeks.com › home › guides › does amzscout have a sales estimator?
Does AMZScout Have a Sales Estimator? (2025)
August 4, 2025 - The Jungle Scout Sales Estimator is widely regarded as the best tool in the market. The company has made significant investments in developing its algorithms to ensure the most accurate estimates compared to other tools on the market.
Address   546w W 44th St, 10036, New York
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Jordiob
jordiob.com › amazon tools › best ofs › best free amazon sales estimators
The 7 Best Free Amazon Sales Estimators
August 7, 2025 - And last but not least (or yes) IO Scout WAS a top-notch Amazon FBA toolkit for Amazon sellers. Although its sales estimator and a few other features are available for free online, the full package requires a monthly subscription.
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Blog
amzonestep.com › blog › how-to-use-amazon-sales-estimator-to-find-amazon-fba-potential
How To Use Amazon Sales Estimator to Find Amazon FBA Potential? - Blog | AMZ One Step: Amazon FBA Consultants
July 11, 2025 - By looking at past sales statistics and the prices of similar products on the market, sellers can find the best price for their items to get the most sales and make the most money. You can get a very good idea of how well your product will sell on Amazon by using the Sales Estimator properly. Here are some strategies for making good use of it: When the tool makes accurate predictions about future sales, it leans heavily on data from past sales.
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Aura
goaura.com › blog › how-to-use-an-amazon-sales-estimator
Using an Amazon Sales Estimator: Accurate Sales Predictions Made Easy
August 28, 2025 - Accuracy varies, but most high-quality tools are within 10–20% of actual sales. They’re best used as a guide to give you a better idea on the estimated number of sales, not exact figures. Yes. An FBA calculator helps with profit margins, while a sales estimator helps with demand forecasting. They complement each other. Many tools support multiple Amazon ...
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Zonbase
zonbase.com › sales-estimator
Amazon Sales Estimator - Zonbase
Instantly discover how many units a product sells in a month with Zonbase Amazon Sales Estimator. Our accurate data helps you choose the best products to sell on Amazon.
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Jungle Scout
junglescout.com › estimator
FREE Amazon Sales Estimator - Predict Your Sales | Rank Calculator
March 4, 2025 - Also, it allows me to see how well my Amazon FBA business is doing. I would be very lost with this business without Jungle Scout.” ... You can get started with the Jungle Scout Sales Estimator right away!
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AMZScout
amzscout.net › sales-estimator
Free Amazon Sales Estimator Tool | AMZScout
Go to our Amazon Sales Estimator ... numbers change regularly. For the most accurate picture of any product's sales, check its sales history....
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Profit Guru
profitguru.com › calculator › sales
Amazon Sales Estimator - Estimate Monthly Sales Volume per Product
This estimator shows you the current and historical sales volume for eligible Amazon products. See the number of competing sellers, historical price and more.
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Helium 10
helium10.com › home › tools › free tools › amazon sales estimator
FREE Amazon Sales Estimator | Profitability Rank Calculator
March 10, 2025 - You can access a free estimate of the number of sales a product is Selling on Amazon in the Helium 10 Chrome Extension. If you have the paid version of Helium 10, you can click on the “Xray — Amazon Product Research” tab in our Chrome ...
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Amazon
sell.amazon.com › blog › amazon-sales-estimator
How to estimate Amazon sales (for free) | Sell on Amazon
August 29, 2025 - For each product and recommendation, Growth Opportunities displays an estimated potential sales lift. It also displays information about conversion rates and the average number of daily views a product has had in the Amazon store over the last 30 days. Recommendations update daily. ... Log in to Seller Central. Open the main menu and hover over Growth. Select Growth Opportunities. Before accessing Growth Opportunities, make sure you have current product offers and sufficient sales history for accurate recommendations.
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Kindlepreneur
kindlepreneur.com › home › amazon kdp sales rank calculator (bsr)
Amazon KDP Sales Rank Calculator (BSR) | Kindlepreneur
1 day ago - Estimate daily and monthly book sales using Amazon Best Seller Rank (BSR). Free Amazon KDP sales rank calculator by Kindlepreneur.
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SmartScout
smartscout.com
SmartScout - Amazon Data, Analytics, and Tools for Brands and Amazon Sellers
No more guessing which search terms and products connect—SmartScout’s Relevancy Tools surface the most important relationships in the Amazon marketplace. SmartScout’s Seller Data & History tool reveals historical seller revenue share—showing how third-party and first-party sellers have influenced a brand’s success over time. ... Scan UPCs, explore product demand, estimate sales, and analyze profitability—all with SmartScout’s industry-leading seller tools designed for success on Amazon.
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Yahoo! Finance
finance.yahoo.com › quote › AMZN › analysis
Amazon.com, Inc. (AMZN) Analyst Ratings, Estimates & Forecasts - Yahoo Finance
1 day ago - See Amazon.com, Inc. (AMZN) stock analyst estimates, including earnings and revenue, EPS, upgrades and downgrades.
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Reddit
reddit.com › r/amazonfbatips › sales estimator
r/AmazonFBATips on Reddit: Sales estimator
December 4, 2023 -

Hi guys. I'm taking my first steps on Amazon, and was wondering what's the best cost-effective tool to estimate sales. I have been using Keepa and Jungle Scout, but they differ enormously in their estimates for the same products. For instance, there is one product that Keepa estimates 230 sales in 30 days, whereas JS estimates 60/month. Which should I trust, if any?