October 17, 2025 - For example, James Bay recently released an interactive Instagram filter to announce the release of his song “Give Me a Reason.” · Other brands will create a custom filter to accompany a marketing campaign, like when The Oscars are premiering and filters promoting the event pop up.

August 29, 2024 - Companies like KitKat relied on street furniture. The business has a famous tagline – “Have a Break, Have a KitKat.” They placed a branded bench to encourage people to take that KitKat break.

September 19, 2025 - Out-of-the-box creative digital marketing strategies examples include campaigns that break the norms and push boundaries. Think of Spotify’s “Wrapped” campaign, which personalizes user data in a fun, shareable way.

August 30, 2024 - This campaign not only set a new standard in experiential marketing but also highlighted how memorable sensory experiences can be seamlessly integrated into a brand’s identity. Auntie Anne’s “Knead: Eau de Pretzel” promotional campaign. All rights reserved to Auntie Anne’s. Another standout example of a successful out-of-the-box campaign is Liquid Death’s Private Aero Jet Giveaway, which truly embodied the brand’s irreverent and bold persona.

November 22, 2024 - By thinking outside the box, these entrepreneurs have crafted unique marketing activations—or ways to engage with their target audiences—to capture attention and drive engagement. Here are six ways small businesses are getting crafty on a limited marketing budget. Photo of Santa’s mail area at Gino’s from Michelle K.

June 20, 2024 - Simultaneously, they capitalized on the emerging energy drink wave, creating a new category of beverages at a time when there were few established competitors. Finally, Dietrich leveraged the owned media wave by buying a soccer team, hosting sporting events, and even sending a man into outer space. These bold moves garnered massive attention and distinguished Red Bull from its competitors, solidifying its position as an industry leader. For more marketing strategies, check out the full episode of Marketing Against the Grain below:

One example of guerrilla marketing is when a company hires street performers to act out a scene that promotes its product. Guerrilla marketing is all about thinking outside the box and creating unique ...

October 30, 2024 - Rather than just hoping for people to follow your brand through out of the box marketing ideas, why not put them in the driving seat? This can be done by reaching out to your audience and asking them to upload a photo of them using your product with a catchy caption. For example, if you are a local bakery, you can post on social media that people who take a photo and mention you in the caption will get a free cupcake from you.

September 2, 2025 - Of course, marketing is complex and multi-layered, but sometimes a simple, out-of-the-box idea can unlock exciting new possibilities that boost your bottom line. For example: Your list of marketing tools is longer than you may assume, especially when you treat every tactic as an item in a living, ...

By collaborating with other local businesses, you'll attract customers you weren't aware of. To create buzz around your business, use local influencers or community events. By sponsoring a local event or partnering with a well-known community figure, you can raise your brand's visibility. Your target audience wants unique business promotion ideas that stand out, so think outside the box. You could do an interactive content marketing campaign.

March 27, 2025 - By launching a new, humorous advertising campaign, Old Spice turned around its brand image with creative, out-of-the-box ideas that combined both traditional marketing and digital marketing on platforms like Instagram and TikTok. The creative marketing tactic was a huge success, showing that a well-crafted tagline and a unique approach can truly differentiate your brand. By using methods never used before, brands create memorable moments that customers can try for themselves, setting an example for out-of-the-box thinking in guerrilla marketing.

October 1, 2023 - When you think of your content, don’t limit yourself to what’s on the paper in front of you. Think about how you can add value to that content. For example, in a recent film “Smile”, the marketing team sent paid actors to baseball games to ‘Smile’ for the duration. The goal was to raise awareness but also to creatively expand the audience in a viral marketing effort. Viral marketing combines out of home marketing with digital marketing and PR to produce word of mouth awareness.

July 25, 2024 - Out of the box ideas for marketing: organize a flash mob, use street art, start a recycling program, design an interactive website, partner with local schools.

Don’t forget to also capitalize on the easy wins where you can; this could be getting the host of your next podcast interview to agree to a zoom recording to use for cut-downs on social, encouraging your employees to advocate for your brand, or any other marketing strategy that’s a light lift with a big impact. Godfrey can help your brand take a fresh approach to get your next campaign to break through the B2B clutter. If you're curious to see what we can do “inside the box,” look at how we helped Pixelle Specialty Solutions create a unique direct mail campaign.

Free yoga, quick health checks – it's unexpected, it's engaging, and it’s right where your potential customers are trying to catch a breath of fresh air in their busy lives. This isn’t just marketing; it’s guerrilla warfare against the ...

August 12, 2024 - Door-to-door is so old-school that it was a unique way at the time to market with our local businesses. Our company started to grow exponentially when we made great quality websites for them. Bigger clients noticed us and so we needed to hire more people, get a bigger office and do better projects. Everything worked out well because we kept on giving value to our clients on every project.

Think outside the box and produce more resonant marketing with: The top marketing trends and technologies for today · Video content that increases views and engagement with Oracle Content Management · The latest insights and events in marketing from the Inside Modern Marketing Newsletter · John Rampton is an entrepreneur, investor, online marketing guru, and startup enthusiast. He is founder of the online invoicing company Due.

January 28, 2025 - Pop-up stores: Create temporary retail spaces to reach out to new customers. Augmented Reality (AR) ads: Use AR to offer interactive ads to your audience. T-shirt marketing: Print and distribute t-shirts with your company’s logo.