Shopify
apps.shopify.com › google-tag-manager-app
GTManager - Google Tag Manager | Shopify App Store
Increase your conversions with GTManager: Unique in its effortless integration, our app simplifies complex Google Tag management. Say goodbye to coding hassles and waiting for updates.
Shopify Help Center
help.shopify.com › en › manual › reports-and-analytics › google-analytics › google-tag-manager
Shopify Help Center | Google Tag Manager
Google Analytics is the tool that provides reports about activity on your store. Google Tag Manager is a tool that triggers your tracking codes based on defined rules. Google Tag Manager doesn't replace Google Analytics.
Shopify intergration vs Google Tag Manager
u/Pure-Butterscotch505 Google recently published an official recommendation to use the Google & Youtube app for Shopify, stating that using Custom Pixels with GTM is considered an unsupported implementation: https://support.google.com/tagmanager/answer/15642481 That said, some of the Custom Pixel limitations they mention - like not being able to create events in the GA4 UI or use Enhanced Measurement aren't really deal breakers for those working with GTM. But others, like missing engagement rate, or inability to do cross-domain tracking, are more significant. You can read more on them here: https://www.analyticsmania.com/post/install-google-tag-manager-and-ga4-on-shopify/#limitations Personally, unless the Google & YouTube sales channel introduces more flexibility (like customising item IDs for dynamic remarketing, adding richer data, etc.), I still believe Custom pixels with GTM will remain the go-to option for many businesses - especially those that don't rely on cross domain tracking and want greater control over their tracking. More on reddit.com
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May 26, 2025Shopify + Google Tag Manager
u/salinorum if you're still struggling with this, we've put together this comprehensive guide with the ready-to-use data layer and GTM template: https://www.analyticsmania.com/post/install-google-tag-manager-and-ga4-on-shopify If you're after consent mode as well, refer to this instead: https://karolkrajcir.com/post/ga4-consent-based-conversion-tracking-on-shopify-with-custom-pixels-cookifi-gtm More on reddit.com
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January 24, 2024Which is the best way to install GTM in Shopify?
If this post doesn't follow the rules report it to the mods . Have more questions? Join our community Discord! I am a bot, and this action was performed automatically. Please contact the moderators of this subreddit if you have any questions or concerns. More on reddit.com
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August 7, 2025Shopify integration problem
Good question: The short version is
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Use Shopify for page view tracking and advanced e-commerce tracking.
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Use Tags in GTM for everything else.
For detailed implementation, please see this link : https://albanyanalytics.com/2019/05/15/how-to-enable-google-tag-manager-in-shopify/
Please let me know if this content is confusing. I would love to make it more intelligible.
More on reddit.com 6
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July 8, 2017Videos
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Install Google Analytics on Shopify (using a Custom Pixel and GTM) ...
06:45
🛒 Learn How to Install Google Tag Manager on Shopify - 3 Simple ...
03:39
How to Install Google Tag Manager on Shopify (GTM) - Tutorial Step ...
05:11
How to Install Google Tag Manager on a Shopify Website - YouTube
34:38
How to setup Google Analytics and Google Tag Manager on Shopify ...
Google Support
support.google.com › tagmanager › answer › 12183125
Shopify: Set up your Google tag - Tag Manager Help
To activate the Shopify integration with Data Manager, you’ll need to set up your tagging and conversion events with the Google & YouTube app in Shopify.
Shopify
apps.shopify.com › google-tag-manager-installer
Easy Tag ‑ GTM & Data Layer - Pre-built Data Layer for Google Tag Manager & 60+ tags | Shopify App Store
Easy Tag app makes implementing Google Tag Manager simple, fast, and accurate. Easy Tag ensures the data is gathered and reported correctly, taking...
Analyzify
analyzify.com › home › shopify apps
Top Shopify Google Tag Manager (GTM) Apps | Analyzify
The GTManager app on Shopify offers integration with Google Tag Manager, allowing merchants to manage tags for tracking and analytics without coding.
Shopify
apps.shopify.com › gtm-assistant
WebGarh GTM Assistant - Smarter Shopify Tracking with GTM. No Code. Maximum Accuracy | Shopify App Store
Take full control of your store’s analytics with GTM Assistant — a Google Tag Manager-based solution for flexible, high-accuracy tracking. Go beyond limited direct integrations and track across GA4, Ads, Meta, Bing, and more.
Shopify
apps.shopify.com › gropulse-gtm-data-layer
GroPulse GTM & Data Layer - Server-Side GTM for Shopify | GA4, Facebook, TikTok Tags | Shopify App Store
Includes configured tags for Google Analytics 4, Facebook Conversion API (Meta CAPI), TikTok API, Google Ads, LinkedIn, Twitter, and Pinterest. Download ready-to-import GTM template with 1 click. Server-side tracking bypasses ad blockers for accurate conversion data. Event deduplication prevents double-counting. GDPR-compliant consent management included.
Shopify Help Center
help.shopify.com › en › manual › promoting-marketing › pixels › custom-pixels › gtm-tutorial
Shopify Help Center | Create a Google Tag Manager custom pixel
You can use Google Tag Manager (GTM) as a custom pixel to manage your third-party pixels.
Reddit
reddit.com › r/googletagmanager › shopify intergration vs google tag manager
r/GoogleTagManager on Reddit: Shopify intergration vs Google Tag Manager
May 26, 2025 -
Hi everyone,
I am currently optimising an account for a couple of friends who are using the Shopify CMS to sell his products. In Shopify every Google feature and META (Search Console, Analytics, Google Ads) are linked as of now.
To my understanding and experience, adding a GTM container to the website and add the tags for each platform, for instance the META config, Google Ads tag and the appropriate conversion events. This manual set-up gives greater flexibility and more control, analysis capabilities and reporting.
However, they insist on using the connections made by Shopify with these tools. I do think a new environment with a solid set-up helps them in the future.
What is your take / experience on this and how to tackle such an issue?
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u/Pure-Butterscotch505 Google recently published an official recommendation to use the Google & Youtube app for Shopify, stating that using Custom Pixels with GTM is considered an unsupported implementation: https://support.google.com/tagmanager/answer/15642481 That said, some of the Custom Pixel limitations they mention - like not being able to create events in the GA4 UI or use Enhanced Measurement aren't really deal breakers for those working with GTM. But others, like missing engagement rate, or inability to do cross-domain tracking, are more significant. You can read more on them here: https://www.analyticsmania.com/post/install-google-tag-manager-and-ga4-on-shopify/#limitations Personally, unless the Google & YouTube sales channel introduces more flexibility (like customising item IDs for dynamic remarketing, adding richer data, etc.), I still believe Custom pixels with GTM will remain the go-to option for many businesses - especially those that don't rely on cross domain tracking and want greater control over their tracking.
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From my experience, implementing a custom server-side tagging setup via Google Tag Manager (GTM) consistently yields higher purchase attribution accuracy compared to Shopify’s native Meta integration. Server-side tracking minimizes data loss caused by browser-level restrictions (e.g., ITP, ad blockers) and provides greater reliability in capturing events such as purchases, especially on iOS devices.
MeasureSchool
measureschool.com › home › how to install google tag manager (and ga4) in shopify
How to Install Google Tag Manager on Shopify (Step by Step)
This is a guide to installing Google Tag Manager on Shopify. Learn how you can start tracking sales and other important events on your store.
Published January 7, 2025
Cirklestudio
cirklestudio.co › blog › how to add google tag manager to shopify: step-by-step guide 2025
How to Add Google Tag Manager to Shopify: Step-by-Step Guide
2 weeks ago - Go to Google Tag Manager and create a new account if you don’t have one. Add “Account name” and “Country”. Set up a new container by entering the container name (Website name). Select “Web” as the target platform and click “Create”. Accept the Terms of Service. Several apps in the Shopify App Store can help you implement GTM.
GPTMediaBuyer
gptmediabuyer.com › home › google tag manager
6 Top Shopify Google Tag Manager Apps in 2024
Our team is here to offer in-person ... analytics. ... Installing Google Tag Manager and Data Layer has never been easier with Easy Tag....
Conversios
conversios.io › home › docs › how to setup google tag manager with conversios shopify app?
How to Setup Google Tag Manager with Conversios Shopify App?
January 16, 2025 - ... Click “Create” to make a new container. ... Select the newly created container and click on the “Create” option. You have successfully integrated Google Tag Manager with Conversios Shopify App.
Data-marketing-school
data-marketing-school.com › i help you set up effective data collection with server side tracking. › blogs › install google tag manager on shopify ( checkout included)
Install Google Tag Manager on Shopify (Checkout included) - Data Marketing School
February 15, 2025 - Implement Google Tag Manager on your Shopify or Shopify Plus store in the theme and in the sandbox to cover your entire conversion tunnel.
Reddit
reddit.com › r/ppc › shopify + google tag manager
r/PPC on Reddit: Shopify + Google Tag Manager
January 24, 2024 -
I have a bit of a frankenstein situation with my shopify store. I integrated Google / GA4 into my shopify using the sales channel.
I also have several snippets of Google code I had to install on my checkout page and theme.liquid file for enhanced conversions, Google ads remarketing, and Google reviews. These snippets are causing some duplicate events as well as slowing down page speed.
To fix, I'm thinking that integrating all code into a GTM tag is the correct route. Is this correct? If anyone has any resources they could point me to, I'd really appreciate it!
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u/salinorum if you're still struggling with this, we've put together this comprehensive guide with the ready-to-use data layer and GTM template: https://www.analyticsmania.com/post/install-google-tag-manager-and-ga4-on-shopify If you're after consent mode as well, refer to this instead: https://karolkrajcir.com/post/ga4-consent-based-conversion-tracking-on-shopify-with-custom-pixels-cookifi-gtm
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If you're on Shopify, you should just install Aimerce. It's an easier version to implement than GTM, and it automatically feeds the first party data it collects into your respective Klaviyo flows and Meta/Google Ads audience sets. I've seen a sizeable revenue boost since doing it because it's more targeted and it lets me act on this customer data for up to a year (instead of the standard 7 days on Safari).
Analyticodigital
analyticodigital.com › home › how to set up google tag manager in shopify?
How To Set Up Google Tag Manager In Shopify?
October 30, 2023 - GTM Container ID: You will need your GTM Container ID, which can be found in your Google Tag Manager account. Tracking and Event Configuration: Configure the tracking and events you want to set up with GTM, such as pageview tracking, enhanced e-commerce tracking, and custom events. Other Preferences: Customize settings according to your specific requirements, such as enabling or disabling certain tracking features. ... The GTM integration app will provide you with a code snippet. This code is typically placed in your Shopify theme to load the GTM container.
Shopify Theme Detector
shopthemedetector.com › shopify theme detector › shopify apps › top-rated shopify apps › 9 best shopify google tag manager apps – 2025
9 Best Shopify Google Tag Manager Apps - 2025
January 6, 2025 - Shopify Google Tag Manager apps allow you to manage tags on your websites that identify users on your website and translate that into data for your website. This can help you to identify trends much faster, which can help you shape marketing ...
HulkApps
hulkapps.com › home › shopify hub › how to add google tag manager in shopify: a step-by-step guide
How to Add Google Tag Manager in Shopify: A Step-By-Step Guide
April 4, 2024 - For store owners looking for a more streamlined approach, several Shopify apps can facilitate the GTM setup process without the need to edit theme files directly: Elevar: Offers a comprehensive solution for GTM integration, facilitating the addition of the GTM code snippets and data layer, optimizing for various marketing tags. UpTag: Provides a straightforward way to install Google Analytics 4, Google Tag Manager, and Google Ads tracking, catering especially to stores utilizing third-party themes.
Shopify
apps.shopify.com › atom-tag-manager-mate
Google Tag Manager Mate - Zero code solution for Google Analytics 4 and Tag Manager | Shopify App Store
Just install the app and follow the instruction in the app you can get your GA4 setup in minutes. It includes conversion tracking after your customers made purchase so you can adjust your site to optimize purchases effectively. The solution utilize your Google Tag Manager so you can do more extra customized tracking through your our Google Tag Manager as well.
Shopify
apps.shopify.com › google-tag-manager-ga4
Google Tag Manager GA4 - Google Tag Manager for Shopify | Shopify App Store
Google Analytics 4 Enhanced Ecommerce Tracking application that allows you to track all GA4 events using Google Tag Manager.