Discover hundreds of marketing statistics and metrics on social media, content marketing, lead generation, email marketing, SEO, sales, and more.

2 weeks ago - Premium Statistic Leading consumer trends according to marketers worldwide 2024 · Premium Statistic Social media ad spend worldwide 2019-2029

August 29, 2025 - Facebook delivers the highest ROI, with 28% of marketers ranking it as their top-performing platform. Instagram follows closely at 22%, driven by its visual-first formats like Reels and Stories.

October 14, 2025 - A quarter (25%) of all social media users wish more brands used Pinterest, with this number rising to 31% among Gen Z. Consumers want to see more brand content on Pinterest, which means there’s a huge opportunity for marketers to invest in SEO-driven Pins, Pinterest advertising to capture an engaged audience ready to buy. Reddit’s growth trajectory and increasing ad revenue marks its value as a niche marketing goldmine. Let’s look at the top Reddit statistics marketers need to know.

Moreover, 86 percent of industry professionals said that increased exposure was the leading benefit of using social media as a marketing tool, while 76 percent stated that increased traffic was the biggest advantage.

August 19, 2025 - Social media marketing statistics give brands a clear picture of where audiences are, what grabs their attention, and how to turn engagement into action.

February 14, 2025 - Join Smart Insights as a Free Member to download our digital marketing plan template today ... This less recent data from Comscore focused on the UK for Gen Z, Milennial and Gen X groups shows the wide variation in usage of social apps in the UK. In the younger age group Reddit and Discord are surprisingly important, in part because of Gaming. Facebook remains dominant in older age groups. ... The Pew Research Center news usage research is a useful recent source showing US social media statistics and trends.

May 20, 2025 - As social media has become a more integrated part of our lives, influencer marketing has exploded. Find out 20 of the most surprising influencer marketing statistics to see if you should use it as part of your marketing strategy.

October 2, 2025 - Report highlights. As of 2025, there are an estimated 5.24 billion social media users worldwide. 83% of B2B marketers advertise their brands on social media. That means about 64% of the global population is active on

November 20, 2025 - YouTube and Facebook are the most widely used social media platforms in the United States. Half of U.S.

August 30, 2025 - The usage of social media around ... users engage in. The latest social media statistics show that there are 5.4 billion social media users worldwide, representing more than half of the global population....

As you can see in the chart below, GWI’s research finds that younger people are more likely to say that Instagram is their “favourite” social media platform (at least in most Western markets), whereas older generations tend to prefer Facebook and WhatsApp.

November 6, 2023 - Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. People discover, learn about, follow, and shop from brands on social media, so if you’re not on platforms like Facebook, Instagram, and LinkedIn, you’re missing out!

Unlike performance marketing, which has a crystal clear connection to revenue, social media marketing has remained notoriously difficult to connect to ROI (a.k.a. the numbers that prove business success and win investment from leadership). However, we’ve seen more social marketers reporting increased confidence in their ability to prove ROI — and it’s not from tracking “vanity metrics” such as likes, shares, and follows.

December 29, 2023 - If we add it all together, the world collectively spends 11.5 billion hours on social media platforms daily.

2 weeks ago - These 61 social media marketing statistics prove the importance that social media should have in your marketing strategy in 2025.

October 9, 2025 - In 2025, Instagram gets an engagement rate by reach of 3.00% on average, while Facebook engagement rate by reach records average values that go up to a maximum of only 1.20%. ... NOTE: The findings of this study are based on the analysis of ...

June 6, 2025 - Instagram Reels, a short-form video feature, has seen significant growth since its launch in 2020. (Source: Social Media Today) Instagram influencers continue to be a valuable marketing tool, with 72% of businesses

1 month ago - In his report, we compile 200+ fresh social media marketing statistics that reveal how users interact with content, where ad budgets deliver the strongest returns, and which platforms are capturing growth at scale.

October 15, 2025 - Social media plays a central role in brand discovery, with adults spending over 2.5 hours daily on social platforms and 40% of B2B marketers citing LinkedIn as the top source for high-quality leads.