Title says it all. Always looking for new brands to check out. One I stumbled upon recently is pikol. Very bode esque but like a third the price lmao. Linking below https://pikol.co.uk/

Underground Streetwear. Stuff that’s barely breaking the scene?

I’m looking for some underground stuff/brands/sites to browse to make a pair of new color block AF1s pop.

Preferably American so I don’t have to wait for over seas shipping unless you know a company that is speedy and prompt.

Minimalistic also. Scoured most sites you find on the surface from a quick google search. Vetements is cool but over seas.

Also techwear? What are you all coping

Any favorites? Also, would you know if there are ethical streetwear brands out there? :)

i need some good insta pages that showcase underground streetwear. rn i just know avnt and groundead. what r yalls favorites?✨

What are the best brands you know about but no one else seems to?? Hit me with some cool stuff, weird stuff, underground stuff and I will appreciate you

Hello,

I am looking for some underground outdoor brands to support right now. I do enjoy wearing The North Face, Patagonia, and other popular brands but sometimes I wish I had gear that not everyone wears. Plus, I would love to support them during the pandemic. Does anyone have any suggestions? Thanks!

Like Roze LA, duvin, stray rats ect

Edit: It really is not gonna be obscure since its the 2nd top post on this subreddit, but the more recognition to brands the better

edit:2 anyone know of good nylon jackets or windbreakers, In the realm of obscure brands?

Hi girlies!

I’m looking for a streetwear brand (australian or overseas) that isn’t a drop shipping brand. I love all the clothes on Emmiol but they’re very expensive and I know they’re all dropshipped from Shein etc and poor quality.

Does anyone know any brands that are not drop shipping, and sort of good quality? It can be Australian or an overseas brand.

Thank you in advance!

The "Brands that won't survive 2025/hate watch" post was interesting. I'm asking for the opposite. What are some brands that are either:

• Up and coming, and will take a big step forward in 2025

• Trending now and will continue to be strong

Some people were fiery with their hate posts; I want that same energy for brands y'all are supporting big time for '25

Update: the feedback has been so helpful. I’m bookmarking this and will refer to it all throughout the year.

I would like if they had some nice sweatshirts, long sleeve shirts, and pants. I have exhausted all the brands I know and would love some new stuff. I’m pretty flexible on the style and everything and have no set budget. Some brands I have worn in the past are civil regime, supreme, bape, alien body, and lots of adidas. (I know not anything suuuuper underground besides civil regime) I don’t wear short sleeves or anything but I love hoodies and long sleeve shirts! Also love the style of clothing the Hyv carries. that type of style is my type of stuff.

I like very simple clothing or things that have cool, original designs with words on it.

The reason I like underground as opposed to mainstream is so that I or other people haven’t seen it everywhere.

I have been looking around for some good streetwear brands, do you guys know any good brands to shop some tshirts at, to give a example i like illicot bloc, root atelier, foret and so one.

Hello Techno. I'm trying to toss up my wardrobe and dig for some new clothing that aligns with the music culture of house and techno. The Underground scene I tend to notice a lot of black... with logos and fun patterns.
Most of the rave clothing I was recommended make me feel like I'd be dressing like a wook and be super into crystals.

Care to spill any secrets on where you buy online?

Mine are probably amazon essentials, asspizza, for those who sin, just clothes on amazon in general...there's so much dope clothes on amazon if you know how to search for it....american apparel, and thats all i can think of right now.

I’m on a mission to discover some cool local streetwear brands in Seoul or Daegu. I’m not after the usual T-shirts and hoodies you see everywhere—I want something that really stands out. I love finding unique pieces and supporting brands that aren’t super mainstream yet.

If you know of any cool shops or labels that are a bit off the radar but totally worth checking out, hit me up! Bonus if they’ve got that signature Korean street style flair.

Hey guys, hope you’re well. I don’t mean to be that guy but I run a page that gives exposure to new and upcoming brands, I’d like to know your opinions on my page and how I can help you guys out more. Here’s my page let me know what you think and drops a follow if you fw it

My Page

Someone remarked in the other thread that we should do an underrated list—so let’s do it. I always enjoy hearing about stuff I should be paying more attention to anyway… I’ll start (and I’m interpreting this as underrated among TFers or in the contemporary “cool” menswear space in general):

J. Press — granted, they make no attempt to market themselves as anything but the most trad of trad/ivy torchbearers, but their sweater game is ridiculous, their Oxford cloth button-downs are gold standards, their tweed and corduroy jackets are stunning… Ties, belts, rugby shirts… Glorious stuff! Almost entirely US-made! And without the occasional cosplay vibes of Ralph (God bless him).

Freenote Cloth — beautifully constructed American-made classic/“heritage” stuff; I just never see them mentioned around these parts. I have a corduroy trucker jacket of theirs that is god-tier and never fails to get compliments.

Howlin’ — knitwear Valhalla