@Taras_Talimonchuk, I found the solution! Although Google Ads kept requesting a separate Google tag, it wasn’t needed because the GA4-Shopify connection was already firing events. The problem was between GA4 and Google Ads—default restrictions on my Google Ads account prevented access to all the dat… Answer from L_Gerklev on community.shopify.dev
Shopify
shopify.com › blog › google-ads-conversion-tracking
How To Set Up and Use Google Ads Conversion Tracking (2026) - Shopify
To set up conversion actions from your Google Ads account, click on the Goals icon in the account menu, then Conversions and New conversion action. From that point, you can select the type of conversion (website, app, phone call, etc.).
Google Support
support.google.com › google-ads › answer › 13494537
Set up conversion tracking with the Google & YouTube app on Shopify - Google Ads Help
This information shows you things like which of your ads or free listings generates the most sales on your online store. This article explains how to set up conversion tracking with the Google & YouTube app on Shopify. If you’ve already set up your measurement with Shopify, you need to install ...
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How to Link Google Ads to Your Shopify Store - YouTube
Shopify
apps.shopify.com › adwords-conversion-pixel
Nabu for Google Ads Pixel - Conversion Tracking Pixel App for Google Ads by AdNabu | Shopify App Store
Accurately track Google Ads conversions via 1-click install of enhanced conversion pixel. Support for Agency/MCC accounts with no manual code changes.
Shopify
apps.shopify.com › infinite-ads-tracking
∞ Google Ads Tracking & GTM - Boost Your Shopify Sales with Google Ads Conversion Tracking | Shopify App Store
Infinite Google Ads Conversion Tracking is a robust application that empowers you to install multiple tracking codes.It offers limitless server-side tracking capabilities for all your pixels.Google Analytics 4(GA4) and UET Bing Conversion Tracking ...
Shopify
apps.shopify.com › adtrack-google-ads-tracking
AdTrack ‑ Google Ads Tracking - AdTrack ‑ Google Ads Tracking & AI Optimization Tool | Shopify App Store
AdTrack helps merchants accurately track and optimize Google Ads conversions without technical setup. Easily connect your Google Ads account to auto-sync conversion IDs and labels or add them manually.
Shopify
apps.shopify.com › oneclick-conversion-tracking
OneClick: Google Ads Tracking - Conversion Pixel & Google Adwords Conversion Actions made easy | Shopify App Store
Automatically install the Google tracking pixel on your store with OneClick Google Ads Conversion Tracking. Choose "automatic mode" in the app, sign in with Google and then click "create pixel." It takes 2 minutes and really is that easy.
GemPages
gempages.net › blog › google ads conversion tracking for shopify [2025]
Google Ads Conversion Tracking for Shopify [2025] – GemPages
Now, you can go to Goals > Summary, and you’ll find the “Google Shopping App Purchase” tab. Click on it and review the details and settings to verify everything is set up as required. Additionally, you may also go ahead and perform a test to validate the configuration. And that’s it for this method! Your Google Ads account, Google Merchant Center, and Shopify store are synced, and you can collect and track your conversion measurement data.
Shopify Community
community.shopify.com › data and analytics
Conversion tracking Google ads
September 12, 2025 - Hi there, With our webshops we run ads on Google, META etc. To make sure all the right tracking is being done, I connected the Google & Youtube app on the stores. Everything works fine except the Google Ads tracking. T…
Shopify
apps.shopify.com › scaleup-for-google-ads
ScaleUp: Google Ads Tracking - ScaleUp: Google Ads Pixel & Conversion Tracking | Shopify App Store
One-click Google Ads pixel setup with automatic updates for Shopify changes. Multi-account support for agencies managing multiple Google Ads accounts. Error-proof Google Ads tracking to prevent duplicate or missing conversions. Built-in consent tracking to ensure compliance with GDPR and privacy laws. No Technical knowledge required - just plug and play to improve ad performance. ... Best app ever in shopify specially to track website data also the help centre response quickly and thier advise looks professional.
Grow My Ads
growmyads.com › google-shopping › the-ultimate-guide-to-google-ads-conversion-tracking-for-shopify-stores
Mastering Shopify Google Ads Conversion Tracking
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Stape
stape.io › blog › google ads › set up google ads conversion tracking for shopify | 2025 guide
Set up Google Ads Conversion Tracking for Shopify | 2025 Guide
November 5, 2025 - Use the Google and YouTube App, which can be downloaded from the official Shopify store. It automatically syncs all the basic events (for instance, add to cart or purchase). This greatly simplifies the setup and maintenance process.
Reddit
reddit.com › r/ppc › integrating shopify with google ads and analytics for conversion tracking: do i need to configure anything else?
r/PPC on Reddit: Integrating Shopify with Google Ads and Analytics for Conversion Tracking: Do I Need to Configure Anything Else?
March 7, 2024 -
Hello everyone,
I'm in the process of connecting my Shopify store with Google Ads and Analytics to ensure effective tracking of my advertising campaigns, especially tracking purchases. From my research, I've gathered that installing the Google and YouTube Channel app for Shopify should allow a direct connection with Google Ads and Analytics, theoretically enabling purchase tracking without additional configurations.
Here are my specific questions:
Integration Requirements: Do I really only need the Google and YouTube Channel app for Shopify to activate purchase tracking, or are there hidden settings or additional steps I need to be aware of? Specifically, I'm wondering if I need to configure the Google Tag Manager or any other tools.
Verification of Tracking: How can I make sure that the tracking is working correctly before I actually start running ad campaigns? Is there a way to test the tracking of purchases in real-time to ensure that all data is correctly transmitted to Google Ads and Analytics?
Best Practices: Does anyone have experience with this integration and can share best practices or tips, particularly regarding verifying tracking data or avoiding common pitfalls?
I want to make sure I'm doing everything correctly before investing money into ad campaigns and would greatly appreciate advice or guidance from the community.
Thank you in advance!
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For integrating Shopify with Google Ads and Analytics effectively, the Google and YouTube Channel app for Shopify indeed facilitates a direct connection. However, ensure you've correctly configured all aspects: Check Installation: Confirm the Google and YouTube Channel app is properly installed and linked to your Google Ads and Analytics accounts. Configure Google Analytics: In your Shopify admin, ensure Google Analytics is correctly set up, including enabling eCommerce tracking for more detailed reporting. Verify Google Ads Link: Make sure your Google Ads account is linked to your Google Analytics account for seamless data sharing. Test Tracking: Use tools like Google Tag Assistant or the real-time reports in Google Analytics to verify tracking is operational. Simulate a test transaction if possible. Use UTM Parameters: For deeper insights and to track the effectiveness of specific campaigns, ads, or mediums, utilize UTM parameters in your URLs. Monitor Performance: Regularly check the Conversions section in Google Ads and the eCommerce section in Google Analytics to ensure data consistency. While the app simplifies integration, actively monitoring and occasionally reviewing the setup is crucial for catching any discrepancies early. Additionally, consider leveraging the Google Tag Manager if you're implementing advanced tracking setups or integrating other marketing tools for a centralized management solution. Always test before launching campaigns to avoid data tracking issues.
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Google Support
support.google.com › google-ads › answer › 12183125
Shopify: Set up your Google tag - Google Ads Help
Review your Shopify events and Google Ads destinations, select Confirm. Confirm your enhanced conversions settings by selecting, Confirm. ... You may not need to complete this step depending on your account setup. To activate the Shopify integration with Data Manager, you’ll need to set up your tagging and conversion events with the Google & YouTube app in Shopify.
Analyzify
analyzify.com › home › guidebooks
An Ultimate Guide to Shopify - Google Ads Integration - Analyzify
Explore a proper Google Ads – Shopify integration guidebook and follow the best practices so you can have accurate Google Ads tracking.
Promodo
promodo.com › blog › google ads conversion tracking on shopify: how to set up
Google Ads Conversion Tracking on Shopify: How to Set Up | Promodo.com
... Log in to your Google Ads account. Go to Tools & Settings > Measurement > Conversions. Click + New Conversion Action and choose the type of conversion you want to track (e.g., website, app, or phone call).
Shopify Help Center
help.shopify.com › en › manual › promoting-marketing › analyze-marketing › tracking-adwords-conversions
Google Ads conversion tracking
Automatically sync your Shopify products to the Google Merchant Center for use in Google Performance Max campaigns using the Google & YouTube channel.
Trackbee
trackbee.io
TrackBee | Ad Tracking for Shopify
... TrackBee works in the background, ... tool. ... TrackBee is the tracking solution built for Shopify brands and marketing agencies running paid ads on Meta, Google, TikTok, or Pinterest, and using Klaviyo for email....
Shopify
apps.shopify.com › easy-google-ads-tracking
Wixpa Google Ads Tracking - How To Install Google Ads Conversion Tracking For Shopify | Shopify App Store
App Documentation · 🚀 Wixpa Feed · Website · 71-75 Shelton Street, Covent Garden, London, BFP, WC2H 9JQ, GB · Launched · July 21, 2023 · ∞ Google Ads Tracking & GTM · 4.9 out of 5 stars (201) 201 total reviews • Free trial available · Simplify Google Ads Tracking Setup with Google Tag Manager · Built for Shopify ·