I tried on dresses there last year and got a survey afterwards asking about brand recognition and name and what type of vibe or expectations various names have. I remember Anthropologie Weddings being one they were considering. Must have won the survey for what they were looking for! I wonder if BHLDN was getting a bad rep as cheaper or less quality and they were looking to reposition. Answer from gnomesofdreams on reddit.com
I tried on dresses there last year and got a survey afterwards asking about brand recognition and name and what type of vibe or expectations various names have. I remember Anthropologie Weddings being one they were considering. Must have won the survey for what they were looking for! I wonder if BHLDN was getting a bad rep as cheaper or less quality and they were looking to reposition. Answer from gnomesofdreams on reddit.com
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Reddit
reddit.com › r/weddingdress › bhldn now called anthropologie weddings?
r/weddingdress on Reddit: BHLDN now called Anthropologie Weddings?
March 16, 2023 -

Just spent an embarrassing amount of time trying to find BHLDN’s Instagram page (was searching @BHLDN in the search bar) just to find out they’ve since rebranded into Anthropologie Weddings! I understand that BHLDN was always part of Anthropologie, but am curious as to why they’ve decided to change names all of a sudden?

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Wikipedia
en.wikipedia.org › wiki › BHLDN
BHLDN - Wikipedia
May 31, 2024 - BHLDN (disemvowelment of "beholden") ... in Philadelphia, Pennsylvania, BHLDN is owned by Urban Outfitters, and is a sister brand to Anthropologie. BHLDN launched its website on Valentine’s Day 2011, and opened its first brick-and-mortar store in Houston in August ...
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Thebhldn
thebhldn.com › home
BHLDN® Dresses: Wedding, Bridesmaid Dresses, Bridal Gowns Official Website
February 11, 2025 - When I first started planning my wedding, I never imagined I’d be searching for a suit instead of a gown. Yet here I was, scrolling through countless websites looking for something that spoke to me – something that felt authentic to who I am. That’s when I stumbled upon BHLDN’s collection, and my perspective on bridal fashion completely transformed.
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Anthropologie
anthropologie.com › bhldn-weddings
Wedding Dresses, Bridesmaids Dresses & More | Anthropologie Weddings
Our online stylists are also available to answer your most pressing questions, from how to find the perfect wedding shoes and accessories to whether that veil color matches your dream dress.
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Dressforthewedding
dressforthewedding.com › home › bridesmaid › bhldn bridesmaid dresses
BHLDN Bridesmaid Dresses - Dress for the Wedding
June 6, 2023 - Did you hear that the beloved (pun intended!) wedding brand BHLDN is no longer a stand-alone website? But the good news is that they still exist!
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Instagram
instagram.com › bhldn
Bhldn - Anthropologie Weddings
0 Followers, 0 Following, 0 Posts - Anthropologie Weddings (@bhldn) on Instagram: "Follow us @anthropologieweddings 🤍"
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Weddingbee
boards.weddingbee.com › home › wedding related › dress › why, why bhldn gowns not gone on sale
Why, WHY BHLDN gowns not gone on sale - Weddingbee-Boards
September 15, 2014 - So I don’t think it is worth it since the gown might have a defect or too much alteration. ... Because those are from the current spring/summer collection, I don’t think they would go on sale until the new S/S collection comes out. Like, a bunch of their dresses from S/S 2013 went on sale just before these came out. You could probably just call BHLDN and ask, they’re pretty nice. Look for some preowned ones, you can also try the website OnceWed.
Find elsewhere
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LinkedIn
linkedin.com › posts › allie-stride-67776b102_it-is-the-end-of-an-era-for-bhldn-chicago-activity-7077404059216838656-tbIU
Allie Stride on LinkedIn: It is the end of an era for BHLDN Chicago. It has been so much fun working…
June 21, 2023 - It is the end of an era for BHLDN Chicago. It has been so much fun working in this incredible store, but I am so excited for the next chapter for Anthropologie Weddings. We are sticking around in Chicago, and can’t wait to create our new home within Anthropologie in the West Loop!
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WeddingWire
weddingwire.com › weddings › forums › wedding attire › discussions
Thoughts on Bhldn? The Anthropology wedding line. | Weddings, Wedding Attire | Wedding Forums | WeddingWire
April 10, 2022 - Update for everyone I decided to go with BHLDN for my wedding dress!!! It was a gift from my mom. First stop was at Kleinfeld and they did not have any for my budget. I tried on 2 that were $100 over my budget but did not love them. The employee there even suggested going to Beholden for the boho look I wanted.
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Better Business Bureau
bbb.org › us › pa › phila › profile › bridal-shops › bhldn-0241-236015807 › complaints
BHLDN | BBB Complaints | Better Business Bureau
BBB is unable to locate the business. Ordered a BHLDN REMOVEDSleeveless V-Neck Stretch Crepe Maxi Dress July 17th.Shipping Status says "label created"I reached out July 28th and July 31st.
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Weddingbee
boards.weddingbee.com › home › wedding related › engagement › has anyone ordered from bhldn before?
Has anyone ordered from bhldn before? - Weddingbee-Boards
January 19, 2017 - They do come with a tag on them that says “if removed, this cannot be returned” so perhaps that’s what happened in the horror stories you’ve read? if I’m remembering correctly the return took a little bit to process (like a week or so after they received it) but nothing horrible. ... Do you live in a town with an Anthropologie? Maybe call and see if they can take the return in store. ... I have ordered several dresses from them, tried them on, and returned with no issues. The topic ‘Has anyone ordered from bhldn before?’ is closed to new replies.
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Reddit
reddit.com › r/weddingplanning › bhldn wedding dress nightmare ! do not trust bhldn !!! do not trust bhldn !!!!
r/weddingplanning on Reddit: BHLDN wedding dress nightmare ! Do NOT Trust BHLDN !!! DO NOT TRUST BHLDN !!!!
January 3, 2023 -

I am posting this to alert and inform other brides to be. I ordered a dress from BHLDN that was supposed to ship out February 7th. I then received a notice that it wouldn't ship out until February 17th and then February 27th. Now I just received another notice that it won't ship out until March 31st !!!

I chose BHLDN because the dresses are ready to ship. Now the dress is going to be at least 2 months late ! But I am getting married in May... I'm so upset ... because this dress is NOW not going to get here in time for alterations. Honestly I don't think this dress is going to show!!!

BHLDN this is not right !!! Brides DO NOT TRUST THEIR SHIPPING DATES !!!

They will screw you like they have screwed me and YOU WILL NOT HAVE A DRESS !!!!

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CTPost
ctpost.com › living › article › Chic-and-casual-Anthropologie-s-bridal-line-11223545.php
Chic and casual: Anthropologie’s bridal line BHLDN gets a brick-and-mortar presence in Westport
June 16, 2017 - Brides and their parties need no longer schlep to two locations in New York City. Westport is one of only 16 such locations in the country (as of August) — all from a brand that began as a digital-only offering, with a largely boho- and vintage-inspired aesthetic. ... BHLDN was a hit from the start, a strong presence on online photo-sharing sites, driven by a near fanatical following of nontraditional brides whose idea of getting that perfect dress did not necessarily include dragging a caravan of friends and family to multiple bridal shops and retailers to try on dozens of dresses.
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Racked
racked.com › 2014 › 6 › 10 › 7593605 › bhldn-office-style
Genius Wedding Advice from the Stylish Ladies of BHLDN - Racked
June 10, 2014 - Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering...
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Sitejabber
sitejabber.com › clothing & fashion › dresses › wedding dresses › bhldn
BHLDN Reviews - Read 33 Customer Reviews of BHLDN | Sitejabber
33 reviews for BHLDN, 1.7 stars: 'I ordered a bridesmaid dress from BHLDN in store in October of 2022. The dress I ordered (a Remy in a size 16) was backordered and I received it at the end of November 2022. Last week (February 2023) I took the dress to get altered and found that BHLDN had sent me the wrong style and the wrong size (a Lyra in a size 12).
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WeddingWire
weddingwire.com › weddings › forums › wedding attire › discussions
bhldn Brides - What was your experience at Bhldn? | Weddings, Wedding Attire | Wedding Forums | WeddingWire
May 9, 2018 - My cousin went to BHLDN and said it was a unique experience because there could be multiple brides in the room trying on the same dress and she couldn't help but compare how it looked on her vs. them. With that said, she did get her dress there! Perhaps make an appointment at a less busy day and time? ... My daughter went to the Chicago store and we had a private sitting room with a dressing room that she and the consultant used to change.
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Jezebel
jezebel.com › home › articles › bhldn-loving bridesmaids are saving anthropologie from itself
BHLDN-Loving Bridesmaids Are Saving Anthropologie From Itself
May 19, 2015 - According to Quartz, Anthropologie’s first quarter sales were only up by 1% — apparently there’s a waning interest in wide-legged tablecloth pants. But Anthropologie’s BHLDN stores (which, oh my god, who names these things?) are doing so well with brides that Urban Outfitters (BHLDN and Anthropologie’s parent company) is slightly changing BHLDN’s focus, moving it towards looks appropriate for a bridal party — they’re already doing a brisk business with maids’ dresses — and also trying position its Anthropologie stores to break into the lucrative wedding gifts market, adding a registry so that engaged couples can ask for chipped and heavy breakfronts reclaimed from colonial times be delivered to their forever homes.
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Reddit
reddit.com › r/weddingdress › am i missing something with bhldn?
r/weddingdress on Reddit: Am I missing something with BHLDN?
August 4, 2024 -

I am just starting my wedding dress hunt and have heard incredible things about BHLDN. When I browse their site though - none of the dresses are my style. Absolutely no shade to anyone who found their dream dress at BHLDN, they just aren't for me.

I'm still deciding on a silhouette; I either want a ball gown, fit and flare or a-line. I love tulle and lace - and I know that I want an illusion neckline and a low/open back.

It seems like mostly everything on the BHLDN site is satin (which I absolutely don't want - not my vibe). It also seems like a lot of "statement dresses" (https://www.anthropologie.com/shop/watters-venus-satin-lace-draped-wedding-gown) - which again, absolutely no shade but is not my vibe. I only saw two pages of wedding dresses, and none of them anything I would wear. It seems strange that such a popular bridal store would have such a limited selection with so little variety.

Do BHLDN stores carry more inventory in person than what's shown online? Am I like technologically illiterate and missing it on their website? I just feel like I'm totally missing something because I've had so many friends (and seen so many posts here) who've spoken so highly of the dresses!

Just feeling overwhelmed with my search and don't want to waste anyone's time with an appointment if there's nothing there for me.

Thanks beautifuls!

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Trustpilot
trustpilot.com › home › events & entertainment › wedding & party › wedding service › bhldn reviews
BHLDN Reviews | Read Customer Service Reviews of bhldn.com
July 10, 2025 - Who runs a company that cannot operate its website, use gmail, or solve a problem more efficiently than this? I don't have all day to solve their tech issues. Outrageously bad customer service for an Anthropologie brand. I would not recommend to any of my friends and will not shop here again. ... BHLDN could not care less about their customers.
Address   Philadelphia, US
(1.5)