October 2, 2025 - A 2023 study among US marketers ... Leadership Executive Survey suggests that companies are getting more economic value from AI, resulting in increased investments in technology....

3 weeks ago - (Exploding topics, 2024) 88% of marketers now incorporate AI into daily tasks, with generative AI adoption surging 116% year-over-year to reach 15.1% of all marketing activities, while organizations implementing AI report an average 41% revenue ...

May 23, 2025 - 35% of companies reported using AI in their business, and an additional 42% are considering it. (AI in Business Statistics) 70% of companies with high sales numbers have a fully-fledged AI strategy. (AI-Stats-for-Marketers-2024)

Despite their considerable potential, AI tools often require significant human input. According to our survey, 62% of marketers utilising AI tools say they CAN’T achieve their desired outcomes with ‘minimal human input’, while 38% feel they can.

Outlook on the usage of artificial intelligence (AI) among business-to-business (B2B) marketers in the United States as of September 2024 · Premium Statistic Top marketing benefits of AI usage in U.S.

September 17, 2025 - In 2024, a significant 69.1% of marketers reported incorporating AI into their marketing strategies, a notable increase from the 61.4% reported in the previous year. This uptick reflects the growing confidence and reliance on AI technologies ...

October 30, 2025 - Uncover 50+ AI marketing statistics the extent of AI adoption in the industry, its benefits, and statistics that predict the future of AI and marketing.

August 8, 2025 - With interest sparked for Gen Zs, ... through a person over a chatbot (Survey Monkey) As of September 2024, 47% of keywords trigger AI Overviews, a 5% increase from July (SE Ranking)...

The 2024 State of Marketing AI Report contains never-before-seen data from nearly 1,800 marketers on AI understanding, usage, and adoption.

March 25, 2025 - Report highlights. In 2024, the market for artificial intelligence (AI) in marketing was estimated at US$20.4 billion.

October 20, 2025 - Query Pattern Changes: "AI copywriting ... versus optimization. Platform Traffic Growth: AI platforms account for 0.15% of global internet traffic, having grown sevenfold since 2024....

February 27, 2025 - According to recent statistics, AI marketing is projected to grow quickly, with an estimated market value of over $40 billion by 2024.

Across the industry, marketing teams that work for larger enterprises with over 1,000 employees are more likely to use AI. Fifty-seven percent of enterprise marketing teams are willing to use AI in 2024.

November 3, 2025 - Explore insightful and up-to-date statistics on artificial intelligence (AI) including market size, growth, business use, job risks & more.

August 29, 2025 - One AI training module can require more electricity than 100 U.S. homes in a year. 63% of marketers said most of their content in 2024 would come from gen AI.

0755% Of Marketers Have High Levels Of Trust In AI Content And Insights · 08Top Benefits Include Scaling Content, Increasing Efficiency, And Reducing Costs · 0984% Of Marketers Report No Declines In Team Size In 2024

November 5, 2025 - Revenue increases resulting from AI use are most commonly reported in use cases within marketing and sales, strategy and corporate finance, and product and service development, which is consistent with what we’ve seen over the years we have been conducting the survey (Exhibit 8).

October 17, 2025 - Learning priorities are shifting: 79% of marketers want to develop automation workflows, while 69% are interested in learning video content creation with AI. Platform landscape is clear: ChatGPT dominates at 90% usage, followed by Google Gemini ...

https://www.statista.com/statistics/1487841/extent-ai-use-data-driven-marketing/ Ascend2. (2024). Extent of artificial intelligence (AI) usage in data-driven efforts among marketing professionals worldwide as of June 2024. Statista. Statista Inc.. Accessed: December 09, 2024.

April 18, 2025 - 78% of marketing teams started using generative AI in 2024. (Jasper) 71% use gen AI weekly or more. (AMA) Nearly 20% utilize gen AI daily. (AMA) 20% of go-to-market professionals use AI every day, 29% use it weekly.