January 23, 2025 - For example, print ads may work well for local businesses targeting older demographics, while radio spots might be ideal for reaching commuters. Digital marketing leverages online platforms and technologies to connect with audiences. Core components include: ... Digital marketing offers precise targeting, real-time analytics and cost-effective campaigns, making it a cornerstone of modern strategies...

1 week ago - Close range marketing, also known as “proximity or hyperlocal marketing,” is the practice of using Wi-Fi or Bluetooth to send advertisements to people in a close radius of a business.Example: A local pizzeria sends coupons to those within a 10-mile radius of their restaurant to promote their reopening. Content marketing seeks to create and share online material, such as blogs, social media posts or videos. Its strategy is to stimulate interest in specific products or brands without directly promoting any brand.

A great example of an ongoing email marketing campaign that really hits the mark is Kiva. The social impact organization connects lenders with people across the world who struggle to access finance to fund their businesses.

May 5, 2025 - Regularly monitoring your site’s performance and adjusting your SEO strategies is key for maintaining and improving your search engine rankings. Pay-per-click (PPC) advertising is a paid marketing tactic that involves using paid ads on platforms like Google Ads to drive traffic to your website and generate leads. PPC campaigns allow you to bid on keywords relevant to your business and display ads to users searching for those terms.

September 12, 2024 - It also picks the best ways to reach people and track results — all while watching your budget. With a good plan, you can share the same message everywhere your customers are, like social media, email, forums, events, or trade shows. Looking at marketing strategy examples of other businesses can give you ideas for your own strategy.

October 27, 2025 - One well-known example is the McDonald's McRib, which is only on the company's menu at specific times of the year. The product’s entire marketing strategy is focused on creating customer anticipation for a product that is not available on a regular basis. B2B marketing is a strategy that ...

August 6, 2024 - Imagine these actions: Driving website traffic: Attracting more visitors to your website or landing page. (Examples: Running paid advertising campaigns, optimizing your website for search engines, participating in social media contests).

For example, Coca-Cola promotes its beverages to consumers, as well as to stores and restaurants—who then mark up the drinks’ prices and sell them to consumers. Companies pursuing both B2C and B2B marketing need multiple business marketing strategies for each marketing category.

December 18, 2024 - HubSpot entered the market in 2006, focusing on helping small and medium businesses with their marketing and customer retention too. However, the market was crowded with many established players, so HubSpot needed a way to stand out and attract customers. HubSpot pioneered the concept of "inbound marketing" and made this the centrepiece of their go-to-market strategy.

August 26, 2025 - When you use PPC, you choose terms you think customers are likely to use when they search for the product or service your business offers. While PPC is a bit complicated, especially for beginners, it can be a highly effective strategy for driving both website traffic and foot traffic. Referral marketing rewards current customers for recommending your product or service to their friends and family. For example, you might offer a 10 percent discount to a current customer and their friends if they use a specific link or code.

June 4, 2025 - The ultimate goal of a marketing strategy is to achieve and communicate a sustainable competitive advantage over rival companies. To do this, a business must understand the needs and wants of its customers. Whether it’s a print ad design, mass customization, or a social media campaign, a marketing asset should effectively communicate a company’s core value proposition. For example, Walmart (WMT) is widely known as a discount retailer with “everyday low prices.” Low prices are its value proposition, so all its business operations and marketing efforts are rooted in that idea, which appeals to its core consumer base.

March 27, 2025 - Posts about your business on X or Threads. Reels posted on Instagram mentioning your brand. Organic news stories about your company. To decide which marketing channels are best for your marketing strategy, look carefully at each channel. Think about which channels are best for reaching your audience, staying within budget, and meeting your goals. For example, a business targeting a younger demographic, like Gen Z, might consider using TikTok or Reddit to reach its audience.

A marketing plan is a documented strategy for how a business plans to promote itself over a period of time. Organisations use this marketing plan to set goals, learn about their audience and create marketing campaigns to help the business stand out. Coca-Cola created a unique marketing plan formatted not as a written document, but as a video. This marketing plan example is a great illustration of how businesses should make their marketing plans as digestible as possible to increase internal adoption and understanding.

October 2, 2024 - The concept of referral marketing is that existing, satisfied customers recommend your company to their friends and family, with the aim of generating new customers for the business. It’s an extremely effective marketing strategy - surveys show that 84% of people trust recommendations from people they know more than brand advertising. You can’t rely alone on the good intentions of your existing customers, however, so you need to actively encourage the referrals, usually by incentivisation. For example, online cloud storage company Dropbox rewards customers who have referred someone else with 1 GB of extra storage space.

August 12, 2025 - The clothing company Patagonia is a great example of this. By promoting their sustainable manufacturing processes, Patagonia attracts and retains customers who believe in environmental preservation. Customer reviews are one of the most powerful marketing tools out there. Brands like Amazon, Yelp, and TripAdvisor built their businesses out of reviews—generating trust by promoting customer feedback. The beauty of this strategy ...

November 18, 2025 - At this stage of the funnel, B2B marketers are responsible for preparing those who close business deals in their organization with the materials they need to communicate clearly and persuasively to the buyer. Examples of these materials might include pitch decks, qualifications packages and case studies. Now that we’ve defined what B2B marketing is and how a B2B marketer needs to consider all three tiers of the funnel, let’s explore the ten essential B2B marketing strategies you can implement to help your firm get ahead of the competition.

Each social channel gives you an opportunity to market your business. Companies are always creating new platforms, but the top social media platforms include: ... You may not have the time or resources to develop a presence on each platform. But including a strategy in your marketing plan to have a business profile on different social channels can help make it more successful.

August 21, 2025 - If you’re passionate about brand storytelling, discover a few of the most successful marketing campaigns and how you can use similar strategies to improve your organization's marketing efforts. ... One of the most iconic marketing campaign examples is Nike’s “Just do it” campaign.