February 23, 2025 - With our free competitor analysis template, you can identify who you’re up against and create a more insightful business plan.

July 29, 2024 - Monday competitor analysis. The Salesforce analysis compares Salesforce with HubSpot, Zoho CRM, and Microsoft Dynamics 365 across target audience, pricing, features, marketing strategies, strengths, weaknesses, opportunities, and threats. Salesforce targets large enterprises with products and AI capabilities, pricing from $25 to $300 per user/month. HubSpot serves small to medium businesses, focusing on inbound marketing with free-to-enterprise-level pricing.

February 5, 2021 - The competitive analysis section of a business plan is roughly 1-2 pages, consisting of details such as competitive landscape, direct-indirect competitors, competitive analysis frameworks (SWOT, Porter’s Five Forces), competitive advantage, and more.

While you should cover these strategies in the competition section, this information should be expanded on further in other areas of your business plan. For example, based on your competitive analysis you show that most competitors have the same feature set. As part of your strategy, you see ...

Use market research, industry reports, or AI tools like PrometAI to spot key players. Example: A fitness app identifies direct rivals like Strava and secondary competitors like wearable device apps.

business · • Research matrix will be messy; matrix for · investment pitches are summaries of · strongest competitors with most important · features · Finally · • Describe your competitive advantage · Benefits sell · Features tell · Examples · Specialty analysis examples

April 1, 2025 - This analysis helped Vibe find ways to differentiate its products and offerings from those of its competitors. For example, Vibe sells company merch to build brand awareness and foster customer loyalty. Vibe also offers a rewards program that allows loyal customers to save on purchases and get early access to new products, ... Remote is a company that offers human resource information systems (HRIS) software. HRIS software allows businesses to manage information on their employees, automate workflows, and streamline HR processes.

April 9, 2015 - The Competitive Analysis section for our cycling rental business could start something like this: Our nearest and only competition is the bike shops in Harrisonburg, VA. Our next closest competitor is located over 100 miles away. The in-town bike shops will be strong competitors. They are established businesses with excellent reputations. On the other hand, they offer inferior-quality equipment and their location is significantly less convenient. We do not plan to sell bicycles for at least the first two years of operation.

September 18, 2025 - Business Plan Resources » Help Center » How to Write a Competitive Analysis for a Business Plan + Example ... If you are writing a business plan, hopefully by this point you’ve conducted thorough market research to identify industry trends and the target audience for your business. Now it’s time to conduct a competitive analysis. This section is included in virtually every simple business plan template, and the information you include will depend on several factors such as how many competitors there are, what they offer, and how large they are in comparison to your company.

April 28, 2023 - The following is an example of a competitor analysis for a restaurant business plan which you can adapt to your own business. I would also recommend that you incorporate data from Ahrefs, Google Adwords Keyword Planner and our Foot Traffic Data Report into this section of your business plan.

A competitive analysis allows you to understand your entire market, including your customers and competitors, to ensure you have all the information you need to make the best strategic decisions. In this guide, we’ll go deep into what a competitive analysis should include and then provide a step-by-step guide (including examples and templates) to help you create your own.

Below are eight easy steps to help you get started with conducting a competitive analysis. Before you can analyze competitors, you need to know who they are. Build a list of your competition and categorize them as: Direct competitors - Direct competitors are businesses offering the same goods or services as you are. If you’re starting a laundromat, for example, it would be the other self-service laundry businesses in your area.

February 28, 2025 - This section of competitive analysis involves highlighting your competitive advantage, i.e., what makes your own business stand out in your target market—such as innovation, pricing, or better customer service that will help you outperform your competitors. For example, if you’re launching a fitness app, your competitive advantage might lie in personalized workout plans, seamless integration with wearables, and rewards-based gamification.

March 31, 2025 - Our competitor analysis business plan template includes the following crucial categories required to conduct an in-depth competitive analysis: ... The core categories contain sub-sections, allowing you to dive into more detail when analysing each competitor. For example, the ‘Promotional Strategy’ category contains dedicated sections to help you map out information about your competitor’s digital marketing activities, key website features, social media accounts, offline marketing activities and PR coverage.

February 22, 2025 - Next, you'll analyze your competitors' marketing efforts instead of just their product offerings. This means digging deeper to understand their overall marketing strategy. ... Pay attention to who their customers are. This will help you understand their marketing tactics and even create your own customer personas. Read More: How to Create Customer Analysis Section for a Business Plan...

In this case, you can still do a competitive analysis—you’ll just need to think outside the box and look more closely at the substitute competitors who might “steal wallet share” from your customers. You can also look to other cities or regions to get a comparative benchmark. “If you’re the only nail shop in your small town, keep an eye on what is happening with the nail shop in the next town over and see how you measure up,” Kazim advises. By seeing how the results of your competitive analysis fit with your business strategy, you may identify new areas of opportunity: a “sweet spot” you can take over or a gap you can fill to take your business to the next level.

August 29, 2023 - In the best case scenario, you can show investors that you’ve thought of threats they haven’t even considered and already have a plan of attack waiting. It’s that type of presentation that builds much-needed trust during the formative stages of that relationship. Your competition can be represented as both “categories of competition” as well as “actual competition.” · Categories of Competition allow you to create groups of competitors that may share some of the same attributes such as “online retailers” or an emotional category such as “People who hate to shop in stores.” You may in fact have many different categories that you compete with and then a few specific competitors that you’re concerned about in each.

Our competitor analysis template is a valuable tool that helps companies analyze and understand the competitive landscape in their industry. It is also a vital component in any business plan.

November 18, 2021 - And in terms of the content of the spreadsheet, we’ll leave that for later in this blog, when we present your very own template for conducting a competitive analysis. It’s time to find the competition. Of course, good ol’ Google will be a valuable tool here. But one important point to remember is that you should always add modifiers to your search terms. These are additional words or phrases that will dramatically narrow down the number of results for a search, and help you find your direct competitors more easily. For example, imagine you’re a US-based e-commerce business that sells monthly subscriptions of organic gourmet coffee.