Created by Anomaly, “Love is a Gift” stars Anya Taylor-Joy and builds on a 2024 holiday effort that generated 57 million organic views.

September 3, 2024 - In 2024, many businesses will be looking to improve their use of data analysis given the changes required by Google Analytics which may use third-party data visualization. For example, Smart Insights has created a RACE framework digital marketing ...

May 17, 2024 - Sidra Berman, CMO at parcelLab, said hyper-personalization will drive marketing in 2024 as today’s consumers expect tailor-made experiences that are dynamic and engaging. "AI technologies will allow marketers to optimize customer experiences ...

With the phase-out of third-party ... marketing. We also discuss other emerging trends for 2024, the rise of voice, image and video search, private GPTs and AI (of course) ......

May 1, 2025 - At Storyteq, we’ve developed a solution that leverages Creative Automation to simplify the creative production process, allowing marketing teams to scale content creation while maintaining brand consistency and meeting tight deadlines. In this... ... Every brand today faces the same invisible risk: losing control of its story to fake voices online. Across industries, bots, trolls, and AI-generated content are igniting digital wildfires: fast-moving false narratives that distort perception, mislead consumers, and damage brand trust...

December 6, 2024 - Whether it's embracing Web 3.0, interactive content, navigating social media, optimizing for voice search, leveraging AI, prioritizing user privacy and security, or championing ADA compliance, the trends of 2024 present opportunities for brands ...

September 13, 2024 - - Ellis Verdi, DeVito/Verdi · In 2024, with advancements in video technology and analytics, B2B companies are increasingly leveraging video content not just for marketing, but also for client engagement and support.

February 28, 2024 - Research from McKinsey shows that personalization can decrease acquisition costs by as much as 50% and boost marketing efficiency by up to 30%. In 2023, Nike used AI technology to launch a series of personalized designs, providing unique design ...

February 5, 2025 - Posted on Dec 02, 2024 · Share via: ▶ · Digital Marketing Strategy for Business PerformanceLinking Results to Business Objectives · ▶ · Social Video StrategySocial Video Creative Fundamentals · ▶ · The Digital LandscapeWhy Do Companies Need to Be Online?

2 weeks ago - The ruling imposed a one-year cap as a “hard-and-fast termination requirement” to enforce antitrust remedies he already rewarded in a previous 2024 ruling that found that Google had monopolized search and search ads.

February 27, 2024 - A new report released this month by Intero Digital (disclosure: I previously worked with Intero), “Revolutionizing Reach: The 2024 Digital Marketing Landscape You Can’t Ignore,” checks the yearly pulse for the digital spending and marketing activities of its SMB clients.

October 3, 2025 - Facebook reports that 69% of Americans ... to be incredibly valuable in the future. By 2024, customer retail spending via chatbots was forecasted to hit $142 billion....

2 weeks ago - Influencer Marketing Hub estimates the global influencer marketing market surpassed $32 billion in 2025, with continued growth expected: https://influencermarketinghub.com/influencer-marketing-benchmark-report/ At the enterprise level, Business Insider reported that Unilever plans to work with 20 times more creators, shifting significant budget away from traditional production models: https://www.businessinsider.com/unilever-working-with-more-influencers-creators-2024

November 13, 2024 - For example, fashion and beauty brands could explore virtual try-ons, while real estate companies might benefit from virtual property tours. Early adoption can enhance customer engagement and differentiate brands in competitive markets. Video content remains a powerful force in digital marketing, with platforms like YouTube, TikTok and Instagram Reels focusing on short-form, interactive formats.

January 6, 2025 - By adapting to this never normal with agility and micro pivots you ensure that in 2024 you are part of real-time conversations, not chasing after them. AI has opened up unforeseen and immense potential for digital marketers.

1 week ago - Gartner also emphasizes that marketing’s future is built around data prepared for automated interactions. For SEO professionals, digital marketers, and content writers: The decision is no longer “Should we use AI?” but “How do we govern, integrate and scale AI across planning, creative, measurement and optimization?” It means human-in-the-loop becomes essential – humans set strategy, guard for bias, ensure brand safety – while AI executes at scale.

November 18, 2025 - In 2024, marketers reported leveraging and benefiting from small-scale influencers — that is, influencers with fewer than 100,000 followers — more than larger-scale influencers.

March 24, 2025 - Mazumder, Patel, and Auxier, “Memorable vs. annoying”; Spotify, “An interview with Eric Seufert about the current state of digital advertising,” podcast, Oct. 10, 2024. Based on recent earnings announcements from leading providers. Aubree Smith, “Influencer relationships (with consumers & brands) are evolving—what does that mean for marketers?” Sprout Social, April 29, 2024; Anna Iovine, “What are parasocial relationships?” Mashable, May 16, 2024.

November 27, 2023 - In 2024, major trends will likely centre around the uncertainty of the economy, the increasing relevance of first-party data and the continued growth of AI and programmatic advertising.

47% of marketers worldwide say better attribution and measurement is the top benefit of integrating martech and adtech systems, according to an August survey from EMARKETER and Zeta Global.