Vice President of Marketing Danielle McMurray discusses how reaching older consumers online is getting easier. ... This is the first time Pinterest has wedded its intent-based audience data with a CTV engine, pointing to the growing importance of cross-screen capabilities. ... The brand and partner Too Short for Modeling leveraged AI to animate complex visuals while keeping to a development timeline of just a few weeks.

1 week ago - These trends captured the forces reshaping performance, discovery, and measurement: AI-driven optimization, creator-centric social ecosystems, commerce-led advertising, and CTV’s rise as the new premium video default. Together, they tell the story of a market recalibrating around efficiency, accountability, and cultural relevance as marketers prepared their 2026 strategies.

The world’s first ursine advertising expert sinks her teeth into the Government’s ‘Less Healthy Food & Drink’ ad ban, and how to build brands in digital. ... When budgets are tight, marketers need to justify every penny of their spend.

1 week ago - Google has released the December 2025 core update, its third of the year. The rollout began December 11 and may take up to three weeks. ... Join 75,000+ Digital Leaders.

2 weeks ago - This week’s Future of TV Briefing looks back at the top topics and trends that overtook the TV, streaming and digital video industries in 2025. ... At the recent Digiday Programmatic Marketing Summit, agency executives spoke out — on stage and in behind-closed-door town hall sessions — on how they see transparency in CTV.

2 weeks ago - This week: AI-driven shopping skyrockets on Shopify, Google’s AI Overviews cause major drops in click-through rates, and Google Labs teams up with DeepMind to launch Pomelli, a new AI tool reshaping digital marketing creativity.

1 week ago - Read more » Get Report ... 2.5 billion digital users are exploring alternative search platforms based on their values and preferences. This shift marks a critical juncture for marketers to evolve and rethink their marketing strategies.

Some insights into the most discussed topics in the app this year.

Public Relations (PR) Inside Rome FM: The Romans’ two-minute rebuild of the agency newsroom ... Technology AI is changing the way customers shop. How should your brand respond? Technology The era of AI search: marketing’s once-in-a-generation shift

Wall Street Journal reporters corrupted the AI in charge of the newsroom vending machine. Lessons and hilarity ensued. Constantine von Hoffman | Dec 18, 2025 at 10:20 am ET ... Salesforce has launched an Agentforce Sales app for ChatGPT, letting sales reps access and update CRM data through simple conversations. Constantine von Hoffman | Dec 18, 2025 at 9:21 am ET ... Marketing mix models often fail because insights stop at analysis.

November 22, 2025 - With new tools, large language models, and generative search experiences reshaping the digital landscape, it’s increasingly difficult to know where to... 24 October 2025 | Discover how AI-driven strategies elevate campaign performance with precision targeting, automation, and measurable impact.">AI-Powered Campaigns · Right now, there’s a growing rift in performance marketing. On one side, brands are stuck in best practice, and on the other, those rewriting the rules win. I call this divide the Edge Gap, and it’s the focus of IMPRESSION's session at DMWF, Performance Marketing without...

Year in Review 2025Best and worst purpose marketing ads of 2025 · Media Buying & PlanningHow media consolidation is shaping the future of ad buying · AIHow Google embraced AI-generated ads—a case study for brands ... The Sphere becomes a giant Ping-Pong ball in A24 and Cash App’s activation ahead of Thursday’s premiere. WorkSecret Level’s two holiday projects show how far AI has come in a year ... This year’s holiday advertisers mix romance, nostalgia and disorder to prove the magic of the season is never one thing.

News | Artificial IntelligenceThe AI Trap: Why Agencies That Ignore Authentic Marketing Are Losing Trust

2 weeks ago - This final post of the year is a poetic reflection on 2025’s marketing chaos: zero-click searches, AI webfoolery, and grave insults to innocent punctuation.

Breaking News in Advertising, Media and Technology

1 week ago - Viant struck a deal with IHeartMedia and its Triton Digital advertising platform that will make IHeart’s broadcast radio inventory available through Viant’s DSP. ... The film and TV studio Lionsgate has chosen Comcast’s FreeWheel as its exclusive ad server to help manage and sell the growing volume of ad inventory Lionsgate creates with new FAST channels. ... The Trade Desk is cutting its workforce. A company spokesperson confirmed the news with AdExchanger.

Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides. ... Discover how brands like Lush, American Girl, and CAVA are redefining relevance in the digital age by embracing authenticity, internet culture, and bold experimentation in social media strategy. ... Stay up to date with the week's biggest marketing stories with Marketing Brew Weekly. Built for marketing pros, this show offers insightful analysis into the latest trends in media and advertising.

Kia is back in Times Square on New Year's Eve, this time using the NYE Countdown to foc ... Celebs, Reactions To AI, Changes In Bev Companies: Most-Read Stories ... For one, Coke rebranded its Dr Pepper competitor, once again known as Mr. Pibb -- but with ...

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