Pleasing

September 3, 2025 - Pleasing is a unisex lifestyle brand by English singer-songwriter Harry Styles. It was launched in November 2021. Pleasing initially launched as a direct to consumer e-commerce brand before expanding to pop-up stores and a permanent retail deal with the Selfridges flagship store in London, England.

January 24, 2024 - While certainly building a foundation on Styles’s generally younger fanbase who are invested from the start, there’s an eye on creating a luxury brand that can accumulate its own cache with careful choices and enough time. Like with everything Styles does, there’s a fair bit of nuance here, and even having invested more time understanding the Harry Styles extended universe than most people, Pleasing has taken a long time for me to crack.

July 25, 2025 - To promote this expansion, Pleasing will be opening its very own Pleasure Shop, a three-day, immersive pop-up in New York City for customers to be transported into a reality that knows no judgement or shame. The store will be open from Friday through Sunday. Pleasing Yourself will officially launch on Friday online at Pleasing.com. At the time of Pleasing’s initial launch four years ago — when the company released with nail polish, eye and lip products and a facial serum — Styles wrote to WWD detailing how the brand brings his definition of beauty to life.

July 24, 2025 - Styles, 31, launched Pleasing in November of 2021. The gender-neutral brand was inspired by his own nail art manicures and kicked off with a serum and nail polishes before expanding into makeup in 2022.

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November 17, 2021 - Singer Harry Styles, who is known for his gender-fluid wardrobe and love of nail polish, has launched his own beauty brand, Pleasing.

Housed in collectible glass bottles, our Pleasing Nail Polish formula is 12-Free. 3 glossy shades, a pearlised top coat and trappings. Wear them straight or mix and match.

November 13, 2023 - He believes that Pleasing may even be more authentic than other celebrity brands, where it’s difficult to prove how truly involved the stars really are. “[We have] Harry [Styles]’s direct team working on the brand, so they can allow for a more genuine connection.

September 30, 2022 - Despite the seemingly never-ending influx of new celebrity makeup brands, Harry Styles has somehow managed to make sure that his own, Pleasing, is different from the rest.

November 15, 2021 - Harry Styles fanatics have something very exciting to look forward to. The boundary-pushing pop star, 27, announced his very own beauty brand, Pleasing, available beginning today for pre-order and officially dropping on Nov.

June 2, 2021 - Is there anything that Harry Styles can't do? We think not. The 'As It Was' singer and Don't Worry Darling actor is also the founder of Pleasing, his very own beauty and apparel brand.

November 16, 2021 - Harry Styles has officially launched his own beauty brand called Pleasing.

November 29, 2021 - We all know that Harry Styles is a man of many talents, and he just kicked off his next business venture: Pleasing, a brand-new lifestyle brand. The Fine Line hitmaker — who's known for his signature manicures and eccentric style — just released his first drop, which consists of skincare ...

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November 15, 2021 - After rumors began to circulate in the Twittersphere earlier this year, it's official: Harry Styles has launched his label Pleasing. As expected, the first drop comprised a series of nail varnishes encased in sleek bottles, as well as lip and ...

November 29, 2021 - I didn’t want to make products to mask people, I wanted to highlight them and make them feel beautiful," Styles says. The first drop of Pleasing by Harry Styles is sure to sell-out fast, so shop them now.