🌐
The CMO
thecmo.com › home › tools › 19 best email marketing analytics tools reviewed for 2025
19 Best Email Marketing Analytics Tools Reviewed for 2025
October 24, 2025 - Omnisend is a marketing automation platform designed for ecommerce businesses, providing tools for email marketing, SMS messaging, and web push notifications. It enables businesses to engage with customers through various channels, build their contact lists, and execute targeted campaigns. The platform includes features for automation, campaign management, and analytics, as well as educational resources and customer support to help you make the most of the platform.
🌐
timetoreply
timetoreply.com › home › blog › 17 best email analytics platforms for client teams for 2025
17 best email analytics platforms for client teams for 2025
best email analytics platforms
If you’re serious about acing your email marketing campaigns, you must know how important it is to give your customer-facing teams all the tools they need. On top of that list are the best email analytics platforms.
Rating: 5 ​
Discussions

What's the best email marketing tool out there?
If this post doesn't follow the rules report it to the mods . Have more questions? Join our community Discord! I am a bot, and this action was performed automatically. Please contact the moderators of this subreddit if you have any questions or concerns. More on reddit.com
🌐 r/DigitalMarketing
179
21
September 2, 2024
Email Campaigns: What are some resources on creating useful metrics?
If this post doesn't follow the rules or isn't flaired correctly, please report it to the mods . I am a bot, and this action was performed automatically. Please contact the moderators of this subreddit if you have any questions or concerns. More on reddit.com
🌐 r/analytics
11
5
June 15, 2023
For those in marketing analytics: What tools do you use for your job/career?
If this post doesn't follow the rules report it to the mods . I am a bot, and this action was performed automatically. Please contact the moderators of this subreddit if you have any questions or concerns. More on reddit.com
🌐 r/marketing
31
68
September 20, 2021
Deep Email Marketing Analytics
I'm doing a bit of research and ... email marketing analytics? I've looked through Mailchimp, ConvertKit, Email Audit Engine, etc but there must be something else that helps us go deeper, collaborate, fix for next time and improve email after email. Archived post. New comments cannot be posted and votes cannot be cast. Share ... Try ActiveCampaign. It’s got great reporting and segmentation tools to help you ... More on reddit.com
🌐 r/Emailmarketing
12
2
May 13, 2024
People also ask

Are free marketing analytics tools effective?
Free tools like Google Analytics, HubSpot’s free CRM, and Ubersuggest can deliver useful insights. Paid platforms typically add deeper analysis, automation, and stronger integrations—often essential for scaling marketing.
🌐
learn.g2.com
learn.g2.com › best-marketing-analytics-tools
I Tried The Best Marketing Analytics Tools: Here’s My Review
Why do I need a marketing analytics tool?
Without analytics, you’re guessing. These tools reveal what’s working, what’s not, and how to optimize your efforts. They provide data on ROI, customer engagement, and performance trends so you can refine strategy and maximize budget.
🌐
learn.g2.com
learn.g2.com › best-marketing-analytics-tools
I Tried The Best Marketing Analytics Tools: Here’s My Review
How do marketing analytics tools differ from Google Analytics?
Google Analytics is a great starting point for website tracking, but many platforms go further with multi-channel attribution, deeper customer insights, predictive analytics, automation, and integrations for a holistic performance view.
🌐
learn.g2.com
learn.g2.com › best-marketing-analytics-tools
I Tried The Best Marketing Analytics Tools: Here’s My Review
🌐
G2
learn.g2.com › best-marketing-analytics-tools
I Tried The Best Marketing Analytics Tools: Here’s My Review
October 30, 2025 - MoEngage: Best for AI-driven multi-channel campaign orchestration Uses intelligent segmentation and optimization to deliver personalized experiences across push, email, SMS, and in-app channels. *These best marketing analytics tools are top-rated in their category, according to G2 Grid Reports.
🌐
EmailToolTester
emailtooltester.com › home › blog › free email marketing services
The 17 Best Free Email Marketing Services for 2025
2 days ago - Unfortunately, there’s no dedicated analytics section in this free ESP. However, we’ve been informed by SmartrMail that they are developing this feature to be released in the near future. No landing page builder, even on the paid plan. Ecommerce brands looking for a generous free plan with marketing automation and segmentation capabilities. ... Collect contacts through HubSpot’s forms, manage contacts in their advanced CRM and send up to 2,000 emails a month for free.

web analytics service offered by Google

2025-05-26_Google_Analytics_dashboard.png
Lider increases conversion rate 18X with Google Analytics.
Control how data is used in Google Analytics
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic and also mobile app traffic and events, currently as a platform inside the Google Marketing Platform … Wikipedia
Factsheet
Developer Google
Initial release 14 November 2005; 20 years ago (2005-11-14)
Platform Web, Android
Factsheet
Developer Google
Initial release 14 November 2005; 20 years ago (2005-11-14)
Platform Web, Android
🌐
Google
marketingplatform.google.com › about › analytics
Analytics Tools & Solutions for Your Business - Google Analytics
Take action to optimize marketing performance with integrations across Google’s advertising and publisher tools. Quickly analyze your data and collaborate with an easy-to-use interface and shareable reports. ... Get a reliable measurement foundation with built-in automation, intuitive and flexible reporting, cross-platform attribution, and so much more. See all features · Use Analytics with other Google solutions to get a complete understanding of your marketing efforts and enhance performance.
🌐
Emailmeter
emailmeter.com › blog › best-email-analytics-dashboards
Best Email Analytics Dashboards
Advanced segmentation: The tool offers insights into different audience segments, helping users understand how different groups respond to campaigns. Social media integration: Analytics are available not only for email campaigns but also for social media, offering a complete view of audience interaction across channels. Conversion tracking: Integration with e-commerce platforms allows marketers to track how much revenue each email campaign generates, helping measure ROI effectively.
Find elsewhere
🌐
Metsender
metsender.com › blog › best-email-marketing-analytics-tools-for-ab-testing
Best Email Marketing Analytics Tools for A/B Testing: Top Picks Revealed - MetSender Blog
October 10, 2025 - Google Analytics is popular. It helps track email campaigns. You can see how many people opened your email. It also shows who clicked links. This tool is free. Mailchimp is very famous for email marketing.
🌐
Estuary
estuary.dev › blog › top-marketing-analytics-tools
Top 10 Marketing Analytics Tools and Software for 2025
January 2, 2025 - Get immediate support with designing email newsletters and email marketing campaigns using reporting on email marketing statistics. AWeber is among the top marketing analytics tools since it gives information concerning the effectiveness of an email campaign, activities of subscribers, etc.
🌐
Campaign Monitor
campaignmonitor.com
Campaign Monitor: Email Marketing Platform & Services
Get realtime results across the board with our interactive dashboards covering everything: email campaigns, automated journeys, transactional emails, and beyond. It’s the type of campaign data that empowers you to build and improve a profitable email marketing strategy. Watch the demo · With our powerful yet easy-to-use tools, it's never been easier to make an impact with email marketing.
🌐
Litmus
litmus.com
All-in-One Email Marketing Platform | Tools to Drive Success
Understand your subscribers’ behavior better to improve future campaigns by viewing email performance data from multiple sources in one place. Litmus works alongside other Validity products, like DemandTools and BriteVerify, to help you achieve marketing success from start to finish.
🌐
Hootsuite
hootsuite.com
Social Media Marketing and Management Tool | Hootsuite
Its user-friendly dashboard and analytics help ou...”Read the full review ... “We love Hootsuite for reporting, tracking ad performance, creating relationships with customers for our clients, and how easy it is to use! We use this tool every day.”Read the full review
🌐
Mailmodo
mailmodo.com › home › guides › marketing analytics
Marketing Analytics: The Invaluable Tool to Boost Your Business
April 9, 2022 - Within the platform, simply go to the Mailmodo AI tab and type a specific prompt, such as “Show email campaigns with the highest click-through rate last month” or “Which subject lines led to the most conversions?”. The AI will instantly ...
🌐
Email Analytics
emailanalytics.com › home
Email Analytics: Visualize your team's email activity (Gmail & Outlook)
August 26, 2025 - EmailAnalytics is an email analytics tool that allows you to track and visualize your team’s email activity and visualize the email metrics in Gmail and Outlook that matter.
🌐
Klaviyo
klaviyo.com › home › blog › email marketing tools
8 Best Email Marketing Tools & Features for 2025 - Klaviyo
1 month ago - Today’s AI-powered email marketing tools offer: – Content generation: AI can now write personalized email copy and subject lines that match your brand voice while optimizing for engagement. – Send time optimization: Machine learning algorithms determine the optimal time to send emails to individual recipients based on their past behavior. – Predictive analytics: AI can identify customers at risk of churning or those most likely to make another purchase.
🌐
Superhuman
blog.superhuman.com › email-analytics-tools
15 best email analytics tools for teams, marketers, and sales in 2025
May 2, 2025 - Most tools offer pricing based ... fall into three main buckets: campaign analytics for marketers, inbox analytics for productivity, and shared inbox analytics for customer support teams....
🌐
iContact
icontact.com › home › features › insights & analytics tools
Email Marketing Analytics Tools & Software | iContact
June 12, 2025 - Get started with iContact Email Reporting & Analytics today for data-driven email insights and custom reports! iContact’s advanced analytics tool equips you with the insights needed to enhance performance and maximize your marketing ROI.
🌐
Userpilot
userpilot.com › blog › marketing-analytics-tools
12 Marketing Analytics Tools for Performance Insights in 2025
November 10, 2025 - Email marketing analytics. Gather data on many events regarding emails you sent with GetResponse’s digital marketing analytics tools.
🌐
Domo
domo.com › learn › article › marketing-analytics-tools
11 Top Marketing Analytics Tools in 2025
August 29, 2025 - There are various types of marketing analytics tools, including web analytics platforms like Google Analytics, social media analytics tools such as Hootsuite, and email marketing analytics provided by platforms like Mailchimp.
🌐
Xerago
xerago.com › xtelligence › marketing-analytics-tools
10 Best Marketing Analytics Tools &Their Features
March 24, 2025 - Marketing Automation Platforms combine automation with analytics to streamline tasks like email campaigns and lead nurturing. Tools like Marketo and HubSpot combine automation with robust analytics, offering: