March 10, 2025 - Even established companies need to work hard to stay competitive. Generative AI can help you output a large amount of articles even if you have a small team. ... Following in the direction of displaying art on their car models, BMW teamed up with an advertising agency named Goodby, Silverstein & Partners.

September 8, 2024 - Heinz has utilized OpenAI’s DALL-E 2 to create a series of ketchup-inspired images, demonstrating the brand's iconic elements through AI-generated visuals. This marketing stunt not only highlighted Heinz's signature branding but also showcased the creative potential of generative AI in advertising.

You can insert AI voiceovers and music to create engaging ad videos, which can help increase brand awareness and conversions. One prime example of a brand using generative AI in advertising is Heinz, which developed Heinz A.I.

March 3, 2025 - The public was thrilled with its ... of user-generated images. People were highly engaged and motivated to visit their platform and create art with their branded visuals. The company not only enhanced its relationship with the audience but also drove them to its website, created a big buzz around its brand, and increased sales. By the way, Coca-Cola didn’t stop there and even used AI to create a special flavor for the limited edition. The future is indeed here! AI in advertising examples represented ...

AI is transforming ad creative, saving time, reducing costs and enabling personalized experiences, while still valuing human creativity and brand identity. This article showcases 10 successful AI ad creative examples ranging from Nutella to online news. According to Adobe, 81% of creative professionals have already used generative AI tools like DALL-E, Midjourney or Stable Diffusion in their work.

The AI future is here. Make sure you're ready for it. ... The Jen A.I. campaign from Virgin Voyages, VMLY&R and AI company Deeplocal is a great example of personalization through AI.

May 21, 2024 - Looking ahead at this new era of ... image generation to connect with customers, and what’s in store for the future. At Amazon Ads, we have long been innovating, using state-of-the-art machine learning [ML] and AI models across our advertising programs. We use this technology for campaign recommendations—such as creatives, targeting, bids, and budgets—for advertisers. For example, in Sponsored ...

November 6, 2025 - Partnering with VML and WPP, its advertisement created a striking combo of celebrity endorsement, brand voice, and generative AI to launch Jen AI, a virtual spokesperson based on Jennifer Lopez. Jen AI was created to help users craft personalized video invitations from Jennifer Lopez ‘herself.’ How? By detailing the recipients’ names and details, which Jen AI could use to create a personalized video inviting these people to a Virgin Voyage cruise experience. ... This next example of AI in advertising is a heartwarming one.

February 14, 2025 - Major brands like Coca-Cola, Heinz, and Sephora have already said yes to gen AI tools, and they’re certainly not the only ones. Today, it’s a matter of “how” to use generative AI across the campaign process.

In 2023, Coca-Cola’s “Create Real Magic” initiative invited artists to play with AI tools to reimagine the brand’s iconic advertising. They also used AI to generate a digital Santa Claus capable of having real-time conversations with users.

And since using AI to create texts, images, and videos frees up resources, teams immediately free up a lot of time, which will allow them to focus on more strategic initiatives. Speaking about the results, companies that have implemented these technologies are seeing an increase in efficiency. For example, retailers are recording an increase in return on advertising investments by 10-25%. Generative ...

December 2, 2024 - The campaign involved training AI on real garment photos to generate realistic models and human editing for the final touches​. This marked a significant leap in the brand’s digital transformation. AI-driven campaigns allowed Mango to cut advertising costs, accelerate timelines, and maintain editorial-quality imagery for its collections.

November 17, 2025 - For example, according to the consultancy McKinsey, Kellogg’s uses AI technologies to scan viral recipes that incorporate breakfast cereal. Generative AI then uses that data to create creative assets and social media posts.4 During the ideation process, generative AI can also be used to suggest options for logos or advertisements, providing a vast trove of ideas for marketing departments to choose from and refine.

Pepperoni Hug Spot is a fully AI-generated ad for a hypothetical pizza chain that is a product of the creator’s efforts to explore the world of AI-driven video. ‘Masterpiece’ for Coca-Cola features a human-created script showing the journey ...

August 13, 2025 - AI didn’t just step into advertising — it kicked the door down. From deepfake celebs to surreal pizza chains, brands are unleashing AI-generated ads that stop the scroll, spark conversations, and rack up millions of views.

As a clear example of the application of Artificial Intelligence in the advertising industry we can see this international campaign for Grandes Vinos in which DeuSens used Generative Artificial Intelligence to create unique content around the different varieties of wine of their brand “El ...

December 2, 2023 - Coca-Cola is one of the first global giants to dive headfirst into generative AI, appointing Pratik Thakar as global head of GenAI. The company aims to merge AI with human creativity to enhance brand identity and advertising. Beyond advertising, Coca-Cola is also focused on empowering independent artists and small studios through initiatives like the Real Magic Creative Academy and Coke Studio, a free, AI-augmented music-making platform. Our second example has Cadbury and Mondelez (WPP clients) using OpenAI’s DALL-E 2 to create an ad featuring Bollywood actor Shah Rukh Khan in India, reporting cost savings up to “10 to 20 times.” I love how they’ve scaled reach and personalization for small retailers…something previously unimaginable.

December 5, 2023 - Personal-clothing service Stitch Fix, for example, uses gen AI to help stylists interpret customer feedback and provide product recommendations. Instacart is using gen AI to offer customers recipes and meal-planning ideas and to generate shopping lists...

This is a great example of how even small businesses can use AI to enhance their digital marketing strategies. The Anthony Joshua x Under Armour campaign made waves as the "first AI-powered sports commercial," directed by Wes Walker.