Google Support
support.google.com › google-ads › answer › 2684489
Conversion rate: Definition - Google Ads Help
The average number of conversions per ad interaction, shown as a percentage. Conversion rates are calculated by simply taking the number of conversions and dividing that by the nu
DashThis
dashthis.com › kpi-examples › google-ads-conversion-rate
What is Google Ads conversion rate and how to calculate it | DashThis
Google ads conversion rate is the number of conversions of your Google Ads but shown as a percentage.
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Improve Google Ads Conversion Rates - Q&A With Surfside PPC - YouTube
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Google Analytics Conversion Tracking | Step by Step - YouTube
What is a good conversion rate?
There is no single answer. It depends on the industry. The rule of thumb is that the business should strive to increase the conversion rate over time. If that improvement keeps happening, you're on the right track.
analyticsmania.com
analyticsmania.com › post › conversion-rate-in-google-analytics-4
Conversion rate in Google Analytics 4 (2025) - GA4 Conversion Rate
How to find conversion rate in GA4?
In standard GA4 reports, it's easy to check. Go to the Traffic Acquisition report, and customize it to include the Session conversion rate metric.
analyticsmania.com
analyticsmania.com › post › conversion-rate-in-google-analytics-4
Conversion rate in Google Analytics 4 (2025) - GA4 Conversion Rate
Is conversion rate a good KPI?
Yes. The conversion rate is a crucial KPI not only for your PPC campaigns but also for your website and landing page performance.
analyticsmania.com
analyticsmania.com › post › conversion-rate-in-google-analytics-4
Conversion rate in Google Analytics 4 (2025) - GA4 Conversion Rate
WordStream
wordstream.com › home › blog › conversion rate benchmarks for your industry (exclusive data!)
Conversion Rate Benchmarks for YOUR Industry (Exclusive Data!) | WordStream
4 weeks ago - What's a good conversion rate? Find out with this conversion rate benchmark industry breakdown for Google and Facebook Ads.
Google Support
support.google.com › google-ads › answer › 6270625
Understand your conversion tracking data - Google Ads Help
Conversion rate (“Conv. rate”) tells you how often, on average, an ad click or other ad interaction leads to a conversion.
Databox
databox.com › metric-library › metrics › google-ads › conversion-rate
Google Ads Conversion Rate - Metric Definition - Metric Library
A good conversion rate on Google Ads is around 1.2%, according to Google Ads Benchmarks for All Companies.
First Page Sage
firstpagesage.com › home › seo blog › reports
Average Conversion Rate for Google Ads: 2025 Report – First Page Sage
November 26, 2024 - The average conversion rate for Google Ads is 4.8%.
Reddit
reddit.com › r/ecommerce › help with google ad and conversion rate
r/ecommerce on Reddit: Help with Google Ad and conversion rate
February 26, 2023 -
Hi everyone ,
Just a little about my shop. I used to sell on Etsy actively for a year with over 6,000 orders that year. I have checked my conversion rate and it was around 3%. I also did some researches online, and noted that normal conversation rate for a small brand’s e shop is also around 3-5%.
Due to some reasons, I am not able to sell on Etsy anymore and started my own online shop. One thing I do not understand about the Google ad is that how can I make the campaign profitable if the conversion rate is this low ? Or does a successful campaign have a much higher conversion rate to offset the cost of the ads?
Some info about my product - i sell custom made phone case with price range around £20-30.
Thanks guys !
Top answer 1 of 5
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“Due to some reasons” was it drop-shipping or copyright infringement?
2 of 5
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3-5% is above average conversion. Standard is more like in the range of 1-2%. To achieve good conversion rate you must also be looking at the whole funnel. People with good CR do a lot more behind their funnel than just get sales from cold ads.
GCG Media
mediagcg.com › home › facebook ads › google ads conversion rate: how to calculate cvr 2024
Google Ads Conversion Rate: Learn How to Calculate CVR
February 28, 2025 - The Google ads conversion rate refers to the percentage of users who visited your website and completed the desired action to generate revenues for your business. This percentage represents the users who converted into customers out of the total ...
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Blobr
blobr.io › how-to-guides › what-is-considered-a-good-conversion-rate-for-google-ads
What Is Considered a Good Conversion Rate for Google Ads?
Average Conversion Rate Across All Industries: 2.85% ... Improve landing pages accross your campaign for higher conversions. ... Improve landing page copy for higher conversions. ... Learn what constitutes a good CPC for Google Ads and strategies to optimize your advertising budget effectively.
Analytics Mania
analyticsmania.com › post › conversion-rate-in-google-analytics-4
Conversion rate in Google Analytics 4 (2025) - GA4 Conversion Rate
October 20, 2025 - The user conversion rate is calculated by dividing the number of users who triggered any conversion event by the total number of users. Let me explain this metric with a visual example. A visitor comes to our website from a Google search (google / organic) and then comes back from an email newsletter the next day.
Google
ads.google.com › intl › en_ca › home › measurement › conversion-tracking
Ads Measurement and Conversion Tracking – Google Ads
You can calculate your conversion rate by taking the total number of conversions and dividing it by the number of total ad interactions within a given time period. Conversion rates are usually expressed as a percentage. For example, if you have 100 conversions and 2,000 ad interactions in a ...
Databox
databox.com › home › what is a good google ads conversion rate and how to improve it?
What’s a Good Google Ads Conversion Rate? +Ways to Improve it
June 26, 2025 - Related: Google Ads Click-Through Rate (CTR): What’s Considered “Good” and How Can You Increase It? You can easily calculate your conversion rate by dividing the number of conversions by the total number of interactions you can track to a conversion within the same period of time.
Google
business.google.com › us › ad-tools › conversion-tracking
Ads Measurement & Conversion Tracking - Google Ads
You can calculate your conversion rate by taking the total number of conversions and dividing it by the number of total ad interactions within a given time period. Conversion rates are usually expressed as a percentage. For example, if you have 100 conversions and 2,000 ad interactions in a ...
MeasureSchool
measureschool.com › home › conversion rate in google analytics 4 (ga4) explained
Conversion Rate in Google Analytics 4 (GA4) Explained (2025)
Thankfully, the conversion rate in GA4 can now be viewed in both standard and exploration reports. Google not only brought back the conversion rate which determines the percentage of converted sessions against the total, but they also introduced a new type that calculates the percentage of converted users over the total number of website visitors.
Published January 7, 2025
WordStream
wordstream.com › home › blog › google ads benchmarks 2025: competitive data & insights for every industry
Google Ads Benchmarks 2025: Competitive Data & Insights for Every Industry | WordStream
September 29, 2025 - The average conversion rate in Google Ads in 2025 is 7.52%.
Google Support
support.google.com › google-ads › answer › 2404198
Improve your conversion rate - Google Ads Help
You can use the free Google Ads conversion tracking tool to measure how many people are actually buying or signing up for things after they land on your website. Then, there are a number of things you can do to improve your conversion rate, like adding more specific keywords and negative keywords, which we'll cover in this article.
Google Cloud
cloud.google.com › skus › exchange-rates
Exchange rates | Google Cloud
For example, the "Currency to USD" rate for January 2021 will be a maximum of 2% higher than the rate we used in December 2020. The rate in February 2021 will be a maximum of 2% higher than the rate we used in January 2021, and so on. If the published conversion rate is the same or lower than the previous month's rate, we will use the published rate.
Google
developers.google.com › google ads api › conversion reporting
Conversion reporting | Google Ads API | Google for Developers
You can report on conversions in the Google Ads API by retrieving data about specific conversion actions, or retrieving conversion metrics for other resources; for example, campaigns, ad groups, and ads.
Lebesgue: AI CMO
lebesgue.io › home › what is a good google ads conversion rate?
What is a Good Google Ads Conversion Rate? - Lebesgue: AI CMO
November 27, 2024 - For example, if an ad has a high click-through rate (CTR) but a low conversion rate, you may need to improve your landing page or the alignment between your ad and landing page content. Google Ads conversion rate benchmarks vary widely across different industries and campaign types.