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Get the latest insights on marketing analytics and measurement from Google Analytics Solutions reports, white papers, infographics, and videos.
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Research Keywords for Campaigns with Keyword Planner – Google Ads
Our keyword research tool gives you insight into how often people search for certain terms – and how those searches have changed over time.
AI market research tools in 2025 - analysis, moderation and synthetic users
We've been using tools to enrich smaller segments with synthetic data. It's very tricky and dependent on the quality of your source data. But if that's good, and you have to fill only a small part of one quota, it works well, and it helps give you that statistical significance for smaller segments. That said, I'm still sceptical of synthetic data. But my boss, who's an international lecturer and a very successful chief of research, is very confident about them. So, I'll follow lead. I've been developing an internal tool for open-ended thematic analysis and coding. We've used many tools, but ultimately, I have more control over the methodology with my own scripts. I can develop it in a way that basically removes hallucinations entirely, and by your comment, it sounds like CoLoop hasn't done it, despite their random sampling on multiple passes, which is indeed best practice. Also, because we work globally and have to translate verbatims from so many languages, Gemini 2.5 and Deepseek R1 are SO GOOD at translating minor languages, keeping nuance, something the tools out there sometimes lack. We're about to test CoLopp for an online video call survey, and their transcriber bot is what made us decide to try it out. The fact that the tool that will do thematic analysis will be there to listen to the interview is very interesting. If it works, it cuts down data preparation time considerably. More on reddit.com
Best Tools for Market Research? What is everyone using?
There are almost Dozens of Marketing Research tools, Like, ADSPY, Semrush, Niche Scraper, Similar Web, ADS Answer, ReallyGoodEmails etc. Depends upon you which you want and suits your niche. More on reddit.com
What tools do you use for market research?
Since using PixelProfits, my content management is effortless, and my income is up. More on reddit.com
What are the best places to get market research insights and trends?
Here are 5 websites for market research insights and trends: Exploding Topics: Offers AI-driven monitoring of early industry trends, tracking new products, technologies, startups, and trending topics from various online sources URL: Exploding Topics https://explodingtopics.com/ Buzzsumo: Ideal for marketing and social media content creation, providing insights on popular topics on platforms like Facebook, Twitter, and YouTube https://buzzsumo.com/ Hootsuite: A tool for social media monitoring, planning, and scheduling social media posts and blog content, useful for content marketing teams https://www.hootsuite.com/ Semrush: Useful for SEOs, content marketers, and advertisers, offering features for keyword research, website content optimization, and competitor analysis https://www.semrush.com/ Statista: An online portal for statistics and research reports on a wide range of topics https://www.statista.com/ More on reddit.com
How do I choose the best market research tool for my company?
Consider these factors: Your goals: feedback surveys? audience insights? competitor tracking? Ease of use: no-code builder vs advanced analytics, Integrations & scalability: connecting with CRMs, dashboards, or growing teams, Budget & pricing: Gowth plans (Zonka Feedback) vs enterprise tools. Select tools aligned with your objectives and tech stack.
zonkafeedback.com
zonkafeedback.com › blog › market-research-tools
27 Best Market Research Tools & Software to Grow Your Business in 2025
What exactly is a market research tool and how can it help my business?
A market research tool is a platform or software designed to gather, analyze, and interpret data on your customers, competitors, and market trends. It helps you make smarter decisions by understanding: buyer needs and behaviour, industry shifts, competitor strategies. By relying on data rather than guesswork, you reduce risk and win customer trust.
zonkafeedback.com
zonkafeedback.com › blog › market-research-tools
27 Best Market Research Tools & Software to Grow Your Business in 2025
What are the top benefits of using market research tools for strategic planning?
Market research tools offer clear advantages: Identify customer pain points and tailor products, Evaluate market demand and forecast growth, Benchmark against competitors and uncover opportunities, Save time and money by testing ideas early, Inform pricing, messaging, and product positioning strategies.
zonkafeedback.com
zonkafeedback.com › blog › market-research-tools
27 Best Market Research Tools & Software to Grow Your Business in 2025
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Think with Google
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Digital Marketing Tools from Google
Stay ahead with the latest marketing research, expert insights, and digital trends with Think with Google's data reports, guides, and articles.
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Think with Google: Marketing Research & Digital Trends
Uncover the latest marketing research and digital trends with data reports and articles from Google.
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Think with Google - Marketing Research, Insights, and Trends
Stay ahead with the latest marketing research, expert insights, and digital trends with Think with Google's data reports, guides, and articles.
Google Ads
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Google Ads - Get Customers and Sell More with Online ...
Learn the essentials and how to supercharge your marketing with AI by visiting the Google Ads AI Essentials help page. Google Ads can help you find potential customers interested in products or brands like yours. Google Ads Audiences helps you reach people based on their passions or topics ...
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Google Trends
Trends · Explore · Trending now · Sign in · homeHome
Spyfu
spyfu.com
SpyFu - Competitor Keyword Research Tools for Google Ads ...
Rank tracking, keyword research, and ad reverse-engineering uncover opportunities and expand market share. ... Search for a competitor. Download their PPC keywords. It's that simple. No download limits. See how many clicks they get and how much they pay for each keyword. Keep track of every domain bidding on your Google ...
Google
blog.google › technology › google-labs › pomelli
Google Labs and DeepMind launch AI marketing tool Pomelli
Pomelli analyzes your website to learn your brand identity and then generates tailored campaign ideas and marketing assets. Try Pomelli today; it is available as a public beta experiment in the United States Canada Australia and New Zealand. Summaries were generated by Google AI. Generative AI is experimental. Pomelli is a new tool that helps small businesses.
Published November 3, 2025