Google Support
support.google.com › analytics › answer › 10737381
Connect Search Console to Google Analytics - Analytics Help
You can, for example, see where ... and how many users interact with a key events. In Analytics, you create the integration by linking a Google Analytics 4 web data stream and a Search Console website property....
Google
search.google.com › search-console › about
Google Search Console
Search Console tools and reports help you measure your site's Search traffic and performance, fix issues, and make your site shine in Google Search results · Start now · Optimize your content with Search Analytics · See which queries bring users to your site.
GSC and Google Analytics
Google Search Console tracks your performance in search results (as much as Google will give you, at least) whereas Google Analytics tracks traffic to your website. Clicks != Sessions, so the numbers will vary. There are a number of reasons that sessions will be lower than clicks (for example, if the GA4 script does not load or loads improperly or is blocked). Your GA screenshot appears to be showing all users, not limiting to organic search - that would explain the massive difference. Google Search Console anonymizes click data to a degree, with that few clicks you will likely not see the queries that led to the clicks but you will be able to see the pages that earned the clicks (and infer a bit from there what query someone might have searched). This can be a pain if you have a website with a small sample size, but as you get more data into Google Search Console you'll get more visibility into what queries are driving clicks. More on reddit.com
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March 2, 2024Google Search Console: Sudden drop in clicks and impressions
Google released a short comment today saying this is a bug.
More on reddit.com 11
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March 24, 2019Huge discrepancy between Google Analytics and Search Console
Google analytics is a direct measurement of traffic. GSC is an estimate based on a sampling of data. Do not compare because they are measuring different things using different methodologies. More on reddit.com
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May 30, 2023Why isn't search console data showing in Google Analytics 4?
Have more questions? Join our community Discord! I am a bot, and this action was performed automatically. Please contact the moderators of this subreddit if you have any questions or concerns. More on reddit.com
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May 23, 2024How do Google Analytics 4 and Google Search Console work together?
Google Search Console provides data on how users find your site through Google Search. Google Analytics 4 tracks user behavior after landing on your site, showing how effectively your organic search traffic drives conversions.
analytify.io
analytify.io › home › google search console vs google analytics 4
Google Search Console vs Google Analytics 4 - Analytify
What is the difference between Google Search Console and Google Analytics?
GSC tracks all clicks from search results, but GA only counts visits if the page fully loads. If there's a tracking issue or the page doesn't load completely, GA might miss it while GSC counts the clicks.
analytify.io
analytify.io › home › google search console vs google analytics 4
Google Search Console vs Google Analytics 4 - Analytify
Which tool is better for SEO, Google Analytics or Google Search Console?
Both tools are essential for SEO but serve different purposes.
Google Search Console provides crucial data for technical SEO and understanding how to improve your website's search visibility.
Google Analytics helps you understand user behavior on your site, which can inform content strategy and on-page optimization efforts.
Google Search Console provides crucial data for technical SEO and understanding how to improve your website's search visibility.
Google Analytics helps you understand user behavior on your site, which can inform content strategy and on-page optimization efforts.
analytify.io
analytify.io › home › google search console vs google analytics 4
Google Search Console vs Google Analytics 4 - Analytify
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How to Link Google Analytics with Google Search Console - YouTube
Google
developers.google.com › search central › documentation › using search console and google analytics data for seo | google search central
Using Search Console and Google Analytics Data for SEO | Google Search Central | Documentation | Google for Developers
Search Console: Provides data about how your website is performing in Google Search results, such as how many times your website shows up in search results (impressions), how many times people click to visit your site from Search (clicks), which ...
Victorious
victorious.com › should you use google analytics or google search console?
Google Analytics vs Google Search Console: Which To Use
August 14, 2025 - Both GA and GSC can gauge how effective your SEO is at attracting audiences and traffic. Google Analytics focuses on traffic in terms of the number of users who visit your site no matter what channel they use.
Oneupweb
oneupweb.com › blog › google-search-console-vs-google-analytics-4
Google Search Console vs. Google Analytics 4: An Explainer
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Kinsta®
kinsta.com › home › resource center › blog › analytics › google search console vs google analytics: what’s the difference?
Google Search Console vs Google Analytics: What's the Difference?
September 20, 2024 - Specifically, they add data from Google Search Console as a source for Google Analytics. Doing this can give you more detailed information on your digital marketing, which will help you drive traffic to your website and improve your SEO efforts.
Akkio
akkio.com › post › google-search-console-vs-google-analytics
Google Search Console vs Google Analytics: The Power of Data For Organic Traffic
June 19, 2024 - Search Console data comes directly from Google's index, whereas Analytics uses JavaScript tracking on web pages to collect user behaviour metrics. Google Analytics 4 will only track website visitors that consent to cookie tracking.
Reddit
reddit.com › r/bigseo › gsc and google analytics
r/bigseo on Reddit: GSC and Google Analytics
March 2, 2024 -
Whats the difference between google analytics and search console? Because i get different data on the two tools. Also on google search console, it says that there is 10 clicks, but none of the queries have any clicks. Then how did i event get the 10?
On GSC it says 10 clicks, and on analytics it says 51 users and 50 new users. What does all of this mean? Could anyone also explain some of the other terms please?
GSC: https://imgur.com/a/vrzGwah
Analytics: https://imgur.com/a/tvCoeUP
Top answer 1 of 2
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Google Search Console tracks your performance in search results (as much as Google will give you, at least) whereas Google Analytics tracks traffic to your website. Clicks != Sessions, so the numbers will vary. There are a number of reasons that sessions will be lower than clicks (for example, if the GA4 script does not load or loads improperly or is blocked). Your GA screenshot appears to be showing all users, not limiting to organic search - that would explain the massive difference. Google Search Console anonymizes click data to a degree, with that few clicks you will likely not see the queries that led to the clicks but you will be able to see the pages that earned the clicks (and infer a bit from there what query someone might have searched). This can be a pain if you have a website with a small sample size, but as you get more data into Google Search Console you'll get more visibility into what queries are driving clicks.
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I'm curious about this myself. In my case, for example, GSC says I'm getting 25k clicks per month but GA says 12k sessions and 10k users. Does that mean 13k of the clicks never resulted in a session?
Analytify
analytify.io › home › google search console vs google analytics 4
Google Search Console vs Google Analytics 4 - Analytify
January 30, 2025 - Both are essential tools for understanding your website's performance, yet serve distinct purposes. Google Analytics tracks user behavior on your website, while Google Search Console on your website's search performance.
AIOSEO
aioseo.com › home › seo basics › google search console vs. google analytics: what’s the difference?
Google Search Console vs. Google Analytics: What’s the Difference?
May 15, 2024 - Overall, Google Search Console provides valuable insights into how Google crawls, indexes, and ranks your site in search results, helping you diagnose and fix issues hindering your site's search performance.
iPullRank
ipullrank.com › home › why google search console & google analytics data never matches
Why Google Search Console & Google Analytics Data Never Matches - iPullRank
March 10, 2023 - The heuristics referenced in the above are perhaps the core of why Search Console and your analytics package will never match up. Essentially, what the author is saying is that Google makes a decision in its query logging to determine if searches in your session are unique enough to be recorded as distinct.
Amplifyscales
amplifyscales.com › insights › google-search-console-vs-google-analytics-whats-the-difference-and-how-to-set-up-both-for-free
Google Search Console vs. Google Analytics: What’s the Difference and How to Set Up Both for Free
If you want to improve your search engine rankings, Google Search Console provides insights into how your site appears in Google Search and identifies technical SEO issues. On the other hand, Google Analytics helps you understand user behavior ...
Search Engine Roundtable
seroundtable.com › using-google-analytics-search-console-data-together-38872.html
Google Adds Doc On Using Google Analytics & Search Console Data Together
February 7, 2025 - Search Console: Provides data about how your website is performing in Google Search results, such as how many times your website shows up in search results (impressions), how many times people click to visit your site from Search (clicks), which ...
Google
marketingplatform.google.com › about › analytics
Analytics Tools & Solutions for Your Business - Google Analytics
Get a reliable measurement foundation with built-in automation, intuitive and flexible reporting, cross-platform attribution, and so much more. See all features · Use Analytics with other Google solutions to get a complete understanding of your marketing efforts and enhance performance.
MeasureSchool
measureschool.com › home › google search console vs google analytics 4 – differences and similarities
Google Search Console vs Google Analytics 4 (2025)
January 7, 2025 - Google Search Console focuses on metrics such as click-through rate, clicks, impressions, position, queries, links, mobile usability, and index coverage. Google Analytics 4 collects metrics such as conversions, events, views, users, average ...
Semrush
semrush.com › blog › how to connect google search console to google analytics 4
How to Connect Google Search Console to Google Analytics 4
February 15, 2024 - Find your property and select it using the checkbox on the left of the “Property Name.” Then, click “Confirm.” · Next, you’ll pair your Search Console property with your Google Analytics web data stream.
Aillum
aillum.com › home › blog › google search console vs. google analytics: what’s the difference?
Google Search Console vs. Google Analytics: What’s the Difference? - Aillum
October 21, 2024 - Different Data Sets: Google Search Console provides data on search performance, indexing, and technical issues, while Google Analytics offers insights into user interactions, traffic sources, and key event (conversion) tracking.
Coupler.io Blog
blog.coupler.io › home › google search console vs google analytics: what’s the difference?
Google Search Console vs Google Analytics Differences | Coupler.io Blog
August 5, 2025 - Google Search Console (GSC) is a tool used for monitoring your website’s performance and search engine results specifically as it relates to Google. In comparison, Google Analytics (GA4) helps you understand how users behave on your website and measures their engagement on your website.
AgencyAnalytics
agencyanalytics.com › blog › google-search-console-vs-google-analytics
Google Search Console vs Google Analytics: Key Differences & Use Cases - AgencyAnalytics
April 23, 2025 - As the name implies, Google Search Console focuses on how the site performs in Google search engine results. It reveals which queries are driving clicks, how pages rank, and whether there are technical issues affecting visibility.
SEOTesting
seotesting.com › google-search-console › difference-between-ga4-and-gsc
What is the Difference Between Google Analytics and Google Search Console?
September 15, 2025 - GA4 uses event and parameter-based ... That being said, it is still one of the market’s most widely used analytics tools. Google Search Console is a similar tool to Google Analytics....