Shopify Help Center
help.shopify.com › en › manual › reports-and-analytics › google-analytics › google-tag-manager
Shopify Help Center | Google Tag Manager
Google Tag Manager doesn't replace Google Analytics. Instead, it can be used to add Google Analytics tracking codes (tags) to a website, deploy Google Analytics code snippets, and define rules for when each tag must fire. It's recommended that you use Shopify's built-in integration to Google Analytics because Shopify has the necessary logic built in to record Google Analytics Enhanced Ecommerce data.
Google Support
support.google.com › tagmanager › answer › 12183125
Shopify: Set up your Google tag - Tag Manager Help
Confirm your enhanced conversions settings by selecting, Confirm. ... You may not need to complete this step depending on your account setup. To activate the Shopify integration with Data Manager, you’ll need to set up your tagging and conversion events with the Google & YouTube app in Shopify.
Videos
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Install Google Analytics on Shopify (using a Custom Pixel and GTM) ...
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🛒 Learn How to Install Google Tag Manager on Shopify - 3 Simple ...
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How to Install Google Tag Manager on Shopify (GTM) - Tutorial Step ...
34:38
How to setup Google Analytics and Google Tag Manager on Shopify ...
Can I integrate Google Ads conversion tracking using Shopify GTM integration?
Yes, with Shopify GTM integration, you can seamlessly set up Google Ads conversion tracking by configuring a conversion tag in GTM. Make sure to import your conversion ID and label from Google Ads into GTM to track sales and leads accurately. However, CustomerLabs is the best way to set up Google Ads Conversion tracking for your Shopify store.
customerlabs.com
customerlabs.com › home › how to install google tag manager on shopify [with steps]
How to Install Google Tag Manager on Shopify [with Steps]
Can I track dynamic remarketing tags with Shopify GTM integration?
Yes, you can set up dynamic remarketing tags using GTM on Shopify. You’ll need to create custom variables and triggers to capture specific product details, such as product ID, price, and category, and send this data to Google Ads or other ad platforms for dynamic remarketing. However, using CustomerLabs would power your Dynamic Remarketing with high-quality audience signals.
customerlabs.com
customerlabs.com › home › how to install google tag manager on shopify [with steps]
How to Install Google Tag Manager on Shopify [with Steps]
Does Shopify GTM integration affect page load times?
When configured properly, GTM does not generally significantly impact page load times. However, overloading GTM with too many tags or scripts could affect your site’s performance. Keep an eye on tag bloat and use GTM’s tag sequencing and trigger prioritization to maintain optimal page speed.
customerlabs.com
customerlabs.com › home › how to install google tag manager on shopify [with steps]
How to Install Google Tag Manager on Shopify [with Steps]
MeasureSchool
measureschool.com › home › how to install google tag manager (and ga4) in shopify
How to Install Google Tag Manager on Shopify (Step by Step)
This is a guide to installing Google Tag Manager on Shopify. Learn how you can start tracking sales and other important events on your store.
Published January 7, 2025
Analyzify
analyzify.com › home › guidebooks
A Detailed Guidebook on Shopify - GTM | Analyzify - Analyzify
Learn how you can set up and use GTM on Shopify. Everything about Shopify Google Tag Manager integration: tutorials, apps, knowledge base and more.
Shopify Help Center
help.shopify.com › en › manual › promoting-marketing › pixels › custom-pixels › gtm-tutorial
Shopify Help Center | Create a Google Tag Manager custom pixel
You can use Google Tag Manager (GTM) as a custom pixel to manage your third-party pixels.
Google Support
support.google.com › tagmanager › answer › 15642481
Migrate your Google tags with the Google & YouTube app on Shopify - Tag Manager Help
Recommendation: Migrate your Google analytics tag to the Google & YouTube app. Learn more about how to Update your Google Analytics integration on Shopify with the Google & YouTube app. ... Due to limitations of the Shopify platform, you can’t set up Google Tag Manager through the Google & YouTube app.
Analytics Mania
analyticsmania.com › post › install-google-tag-manager-and-ga4-on-shopify
Install Google Tag Manager and GA4 on Shopify (Custom Pixel)
October 14, 2025 - Upgrade to Checkout Extensibility: In your Shopify settings, go to Checkout and confirm you have upgraded your Thank you and Order status pages to the new version. This is a mandatory step for Custom Pixels to work. Copy the Code Scripts: Go to the public GitHub repository and download the three required scripts: gtm-customer-events-storefront, theme, and custom pixel. Have Your GTM Container ID Ready: You will need your Google Tag Manager container ID (e.g., GTM-XXXXXX) to paste into the custom pixel script.
Reddit
reddit.com › r/googletagmanager › shopify intergration vs google tag manager
r/GoogleTagManager on Reddit: Shopify intergration vs Google Tag Manager
May 26, 2025 -
Hi everyone,
I am currently optimising an account for a couple of friends who are using the Shopify CMS to sell his products. In Shopify every Google feature and META (Search Console, Analytics, Google Ads) are linked as of now.
To my understanding and experience, adding a GTM container to the website and add the tags for each platform, for instance the META config, Google Ads tag and the appropriate conversion events. This manual set-up gives greater flexibility and more control, analysis capabilities and reporting.
However, they insist on using the connections made by Shopify with these tools. I do think a new environment with a solid set-up helps them in the future.
What is your take / experience on this and how to tackle such an issue?
Top answer 1 of 4
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u/Pure-Butterscotch505 Google recently published an official recommendation to use the Google & Youtube app for Shopify, stating that using Custom Pixels with GTM is considered an unsupported implementation: https://support.google.com/tagmanager/answer/15642481 That said, some of the Custom Pixel limitations they mention - like not being able to create events in the GA4 UI or use Enhanced Measurement aren't really deal breakers for those working with GTM. But others, like missing engagement rate, or inability to do cross-domain tracking, are more significant. You can read more on them here: https://www.analyticsmania.com/post/install-google-tag-manager-and-ga4-on-shopify/#limitations Personally, unless the Google & YouTube sales channel introduces more flexibility (like customising item IDs for dynamic remarketing, adding richer data, etc.), I still believe Custom pixels with GTM will remain the go-to option for many businesses - especially those that don't rely on cross domain tracking and want greater control over their tracking.
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From my experience, implementing a custom server-side tagging setup via Google Tag Manager (GTM) consistently yields higher purchase attribution accuracy compared to Shopify’s native Meta integration. Server-side tracking minimizes data loss caused by browser-level restrictions (e.g., ITP, ad blockers) and provides greater reliability in capturing events such as purchases, especially on iOS devices.
CustomerLabs
customerlabs.com › home › how to install google tag manager on shopify [with steps]
How to Install Google Tag Manager on Shopify [with Steps]
December 4, 2024 - This guide will walk you through the step-by-step process of integrating GTM on your Shopify store as well as direct integration with the GTM alternative. Additionally, it will also provide you insights to identify the efficient integration process using the 1PD Ops platform and the manual setup process. Google Tag Manager (GTM) is a powerful tool that simplifies tracking code management to a certain extent.
Cirklestudio
cirklestudio.co › blog › how to add google tag manager to shopify: step-by-step guide 2025
How to Add Google Tag Manager to Shopify: Step-by-Step Guide
January 3, 2025 - Version Control and Debugging: GTM provides a version history and a preview/debug mode, allowing you to test changes safely before publishing them live on your Shopify store. Seamless Integration with Marketing Tools: GTM supports a wide range of third-party tools and analytics platforms, ensuring seamless integration without custom coding. Reduced Developer Dependency: Marketers and store owners can add, edit, or remove tracking tags independently, saving time and reducing reliance on developers for minor updates. In this article, we’ll show 2 methods to add Google Tag Manager to Shopify.
Analyzify
analyzify.com › home › guidebooks
How to Set up Google Tag Manager on Shopify
Learn how you can set up and use GTM on Shopify. Everything about Shopify Google Tag Manager integration: tutorials, apps, knowledge base and more.
Elevar
getelevar.com › home › resources › how to set up google tag manager in shopify — in minutes
How to Set Up Google Tag Manager in Shopify — in Minutes | Elevar
August 10, 2023 - Implement in the Google Analytics admin settings which covers all pages, including checkout and thank you pages · Implement via theme.liquid file that covers all pages, except checkout and thank you pages · Implement through our GTM Suite Shopify app (including all AdWords and Facebook remarketing tags!)
YouTube
youtube.com › watch
How to Install Google Tag Manager on a Shopify Website - YouTube
Discover the step-by-step process for creating a new Google Tag Manager account and how to install Google Tag Manager on Shopify with ease.To install Google ...
Published December 8, 2022
Shopify
apps.shopify.com › gtm-data-layer
GTM & Data Layer ‑ GTM Kit - Install GTM , GA4 with full Pre-built Data Layer support | Shopify App Store
Google Tag Manager installation for Shopify. Easily integrate GA4, UA, Facebook Pixel, and Google Ads Tags With GTM
Coursera
coursera.org › coursera articles › business › marketing › google tag manager shopify integration: how to set it up
Google Tag Manager Shopify Integration: How to Set It Up | Coursera
July 25, 2025 - Return to your Shopify site and the Google Tag Assistant extension. You should see a green tag with Google Tag Manager listed, indicating you installed it correctly. You can also add GTM to Shopify using an integrated app like the GroPulse GTM and Data Layer.
Reddit
reddit.com › r/ppc › shopify + google tag manager
r/PPC on Reddit: Shopify + Google Tag Manager
January 24, 2024 -
I have a bit of a frankenstein situation with my shopify store. I integrated Google / GA4 into my shopify using the sales channel.
I also have several snippets of Google code I had to install on my checkout page and theme.liquid file for enhanced conversions, Google ads remarketing, and Google reviews. These snippets are causing some duplicate events as well as slowing down page speed.
To fix, I'm thinking that integrating all code into a GTM tag is the correct route. Is this correct? If anyone has any resources they could point me to, I'd really appreciate it!
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u/salinorum if you're still struggling with this, we've put together this comprehensive guide with the ready-to-use data layer and GTM template: https://www.analyticsmania.com/post/install-google-tag-manager-and-ga4-on-shopify If you're after consent mode as well, refer to this instead: https://karolkrajcir.com/post/ga4-consent-based-conversion-tracking-on-shopify-with-custom-pixels-cookifi-gtm
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If you're on Shopify, you should just install Aimerce. It's an easier version to implement than GTM, and it automatically feeds the first party data it collects into your respective Klaviyo flows and Meta/Google Ads audience sets. I've seen a sizeable revenue boost since doing it because it's more targeted and it lets me act on this customer data for up to a year (instead of the standard 7 days on Safari).
Loves Data
lovesdata.com › blog › shopify-google-tag-manager
How to Install Google Tag Manager on Shopify - Loves Data
March 31, 2025 - Navigate to ‘Settings’, then ‘Checkout’, add a modified tracking code to the ‘Additional Scripts’ section (under ‘Order Status Page’. Here’s an example you can use (important: you will need to replace GTM-EXAMPLE with your own Google Tag Manager container ID): To ensure that your sales are attributed to the correct marketing channels, you will need to prevent the Shopify checkout pages from showing up as referrals in your reports.
FunnelTrack
funneltrack.io › home › blogs › shopify google tag manager integration guide 2025
Shopify Google Tag Manager integration guide 2025 - FunnelTrack
Shopify Google Tag Manager tracking migrationA comprehensive guide Are you looking for the best way to integrate Google Tag Manager (GTM) into your Shopify store? Wondering how to install GTM on a...
Published 3 weeks ago
ClickMinded
clickminded.com › home › how to install google tag manager in shopify (for beginners)
How to Install Google Tag Manager in Shopify (For Beginners)
June 16, 2023 - Log into your Shopify store and click on “Preferences” under “Online Store”. Click “Add custom JavaScript to Google Analytics”. Paste the first piece of code you got from Google Tag Manager on the previous step, and click “Save”.
Shopify
apps.shopify.com › google-tag-manager-app
GTManager - Google Tag Manager | Shopify App Store
Increase your conversions with GTManager: Unique in its effortless integration, our app simplifies complex Google Tag management. Say goodbye to coding hassles and waiting for updates.