Shopify Community
community.shopify.com › shopify discussion
Can I setup the Google TAG Manager without Shopify Plus? - #2 by ...
March 21, 2023 - Hi @AndyHung You can manually implement the necessary code on your website to set up Google Tag Manager (GTM) without using Shopify Plus. By using custom events, you can track specific customer actions and trigger tags accordingly.
Medium
medium.com › @sean.nguyentrong › set-up-google-tag-manager-gtm-without-shopify-plus-f7de830bb214
Set Up Google Tag Manager (GTM) without Shopify Plus | by Sean Nguyen | Medium
December 12, 2021 - Go back to the GA setting in the ... verify if the GTM tag you just integrate into your store is working, download the Google Tag Assistant at https://get.google.tagassistant...
Videos
13:24
How to Install Google Tag Manager (and GA4) on Shopify in 2023 ...
04:22
How To Install GTM on Shopify - YouTube
07:21
Google Tag Manager Shopify Installation - YouTube
06:04
How to install Google Tag Manager on Shopify - YouTube
Instalando o Google Tag Manager na Shopify junto com o ...
Shopify Help Center
help.shopify.com › en › manual › reports-and-analytics › google-analytics › google-tag-manager
Shopify Help Center | Google Tag Manager
Google Analytics is the tool that provides reports about activity on your store. Google Tag Manager is a tool that triggers your tracking codes based on defined rules. Google Tag Manager doesn't replace Google Analytics.
VIDEN
videnglobe.com › home › blog › how to add google tag manager snippet to shopify (non-plus)
How to Add Google Tag Manager Snippet to Shopify (Non-Plus) - VIDEN
January 29, 2024 - The not-so-good news is that you can’t add a GTM container to checkout pages (if you don’t have Shopify Plus). The good news is that GTM can be added to the order confirmation page. Further reading: Google Analytics 4. Implementation Guide for GTM ... Adding a Google Tag Manager snippet to your Shopify website can be daunting, but the rewards are plentiful.
DEV Community
dev.to › analyzify › how-to-set-up-google-tag-manager-on-shopify-2021-tutorial-p19
How to set up Google Tag Manager on Shopify (+2022 Updates) - DEV Community
December 12, 2022 - We keep receiving this question from Shopify community: "Can I use Google Tag Manager without Shopify Plus plan?" The answer is short: you definitely can - and 1000s of Shopify merchants are already using GTM with regular Shopify plans.
Analyzify
analyzify.com › home › guidebooks › shopify - google tag manager (gtm)
How to Set Up Google Tag Manager on Shopify - Analyzify
Since Shopify does not have native integration with Google Tag Manager (GTM), there are two options available for you to benefit from: Adding the GTM container code directly to your Shopify store · Using an app to set up GTM on Shopify.
Reddit
reddit.com › r/googletagmanager › question about google tag manager and shopify
r/GoogleTagManager on Reddit: Question About Google Tag Manager and Shopify
December 17, 2024 -
Hi Team,
I hope you're all doing well!
A few years ago, I worked with Shopify. To the best of my knowledge (going back around 10 years), there was no need for Google Tag Manager (GTM) for my online store.
Since then, I've been working a lot with WordPress websites, where GTM is quite straightforward to implement.
My question is: is having Google Tag Manager a necessity for a Shopify site nowadays?
Looking forward to your insights!
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Hey, if you are not using any Shopify App for tracking then there is a better way to track Conversion using customer event / Shopify Pixel. The best thing about this method is you can capture lot of more variable values like new or old customer, customer life time value, item array, discount and shipping cost separately. I highly recommend to use this as it helps with the ad campaigns optimization. Like I can just bid to find new customers etc.
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I totally get why you'd be wondering! For Shopify, using Google Tag Manager (GTM) isn't necessary, but it's really helpful if you want to track things like conversions or events without having to touch the code directly. GTM makes it easier to manage things like Facebook Pixel, Google Analytics, and other tags. Also, if you're looking for a simple, cookie-less analytics tool, I recommend trying Qwestify. It's super easy to set up, and it’s a great alternative to GA4. You can get accurate results without cookies, which is a big plus.
Elevar
getelevar.com › home › resources › how to set up google tag manager in shopify — in minutes
How to Set Up Google Tag Manager in Shopify — in Minutes | Elevar
August 10, 2023 - Enter Google Tag Manager — my go-to for adding custom Google Analytics behavior events to enrich my data from a user’s journey to conversion. A quick review of Shopify documentation pointed to a Shopify Plus only feature.
Lebesgue: AI CMO
lebesgue.io › home › how to implement google tag manager on your shopify store
Google Tag Manager for Shopify Store: Set up your Google Tag
July 17, 2024 - Google Tag Manager (GTM) can be implemented on any Shopify store, not just Shopify Plus. Both basic and advanced Shopify plans support the integration of GTM. In this blog post, we’ll talk about what GTM is and how it helps your store.
The SEM Guys
thesemguys.com › home › blog › stop using google tag manager in shopify
STOP using Google Tag Manager in Shopify
October 23, 2024 - Only Shopify Plus accounts can modify the checkout process to include custom GTM scripts. Explanation: Without Shopify Plus, tracking user actions during the checkout process is compromised, leading to incomplete or inaccurate metrics like sales ...
Reddit
reddit.com › r/ppc › shopify + google tag manager
r/PPC on Reddit: Shopify + Google Tag Manager
January 24, 2024 -
I have a bit of a frankenstein situation with my shopify store. I integrated Google / GA4 into my shopify using the sales channel.
I also have several snippets of Google code I had to install on my checkout page and theme.liquid file for enhanced conversions, Google ads remarketing, and Google reviews. These snippets are causing some duplicate events as well as slowing down page speed.
To fix, I'm thinking that integrating all code into a GTM tag is the correct route. Is this correct? If anyone has any resources they could point me to, I'd really appreciate it!
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u/salinorum if you're still struggling with this, we've put together this comprehensive guide with the ready-to-use data layer and GTM template: https://www.analyticsmania.com/post/install-google-tag-manager-and-ga4-on-shopify If you're after consent mode as well, refer to this instead: https://karolkrajcir.com/post/ga4-consent-based-conversion-tracking-on-shopify-with-custom-pixels-cookifi-gtm
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If you're on Shopify, you should just install Aimerce. It's an easier version to implement than GTM, and it automatically feeds the first party data it collects into your respective Klaviyo flows and Meta/Google Ads audience sets. I've seen a sizeable revenue boost since doing it because it's more targeted and it lets me act on this customer data for up to a year (instead of the standard 7 days on Safari).
Praella
praella.com › home › shopify insights › shopify insights › how to add google tag manager to shopify
How to Add Google Tag Manager to Shopify
January 8, 2025 - Yes, Google Tag Manager can be used on non-Shopify Plus stores.
Shopify Community
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Can I setup the Google TAG Manager without Shopify Plus?
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CustomerLabs
customerlabs.com › home › how to install google tag manager on shopify [with steps]
How to Install Google Tag Manager on Shopify [with Steps]
December 4, 2024 - Now, Google Tag Manager will track data across all pages on your Shopify site, except for the checkout pages (unless you’re on Shopify Plus, where you can edit checkout files).
Littledata
blog.littledata.io › 2022 › 12 › 15 › is-shopify-cutting-off-gtm-support
Is Shopify cutting off GTM support in the new checkout? – Littledata Blog
The new checkout will remove the ability for Plus stores to add scripts via checkout.liquid. The checkout.liquid file will still be present but be ignored. Shopify has announced the official end date for checkout.liquid as August 13, 2024. Shopify will no longer be allowing Google Tag Manager ...
Analytics Mania
analyticsmania.com › post › install-google-tag-manager-and-ga4-on-shopify
Install Google Tag Manager and GA4 on Shopify (Custom Pixel)
October 14, 2025 - They allow you to collect data ... Google Tag Manager), or sent directly to analytics or marketing platforms like Google Analytics or Meta Ads. In this article, we will focus on integrating Customer Events with the data layer and GTM. Shopify’s Customer Events represent a major shift toward streamlined, manageable, and privacy-focused tracking. Here’s what that means in practice: ... Perhaps the biggest improvement is that Customer Events are available to both Shopify Plus and non-Plus ...
MeasureSchool
measureschool.com › home › how to install google tag manager (and ga4) in shopify
How to Install Google Tag Manager on Shopify (Step by Step)
We’re on Shopify Plus so we’ll be able to add this in the checkout as well. I heard that Google Optimize integration is way smoother with Google Tag manager, and doesn’t cause as many issues integrating it without GTM.
Published January 7, 2025
WebsiteBuilderInsider
websitebuilderinsider.com › can-you-use-google-tag-manager-without-shopify-plus
Can You Use Google Tag Manager Without Shopify Plus? - WebsiteBuilderInsider.com
October 1, 2022 - PRO TIP: While it is possible to use Google Tag Manager without Shopify Plus, it is not recommended.
Coursera
coursera.org › coursera articles › business › marketing › google tag manager shopify integration: how to set it up
Google Tag Manager Shopify Integration: How to Set It Up | Coursera
July 25, 2025 - If not, verify your GTM setup in the app or extension you used to integrate it (i.e., GroPulse GTM and Data Layer or the Google Tag Assistant Chrome extension) Discrepancies with Google Analytics’ tracking data: Google Analytics automatically ...
Google Support
support.google.com › tagmanager › answer › 12183125
Shopify: Set up your Google tag - Tag Manager Help
Review your Shopify events and Google Ads destinations, select Confirm. Google tags are installed for each relevant service you connect to the Google & YouTube app. If the installed Google tag listed is correct, select Confirm. Select Add Google tag to manually add Google tags without ...