What are some innovative marketing ideas/strategies that can be executed for a niche B2B company ?
What are some completely outside-the-box marketing strategies that have worked well for you?
What is the most innovative marketing strategy you ever came across?
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I work for a niche chemicals company where the product is semi technical. We hold technical seminars routinely for our customers.
I want to create a marketing strategy which brands our company as reliable, technical and quality and with a high recall.
Traditional marketing strategies like trade shows, events, digital like email, LinkedIn etc are being leveraged but recall value and overall effectiveness is less.
With a niche, limited and known target audience, what all can de done to make this better.
Currently working to brainstorm tons of potential marketing strategies + distribution channels for my business, and I'm curious if any of you have tested out some really zany or unconventional marketing strategies that have worked wonders?
Not looking for any kind of "magic bullet", just wanting to consider tons of potential approaches to find out what might work best in my particular circumstances.