Looking into incorporating Adroll into our remarketing budget. Can I expect similar ROIs to Google's remarketing or is it better or worse?
Any insight is appreciated.
Thoughts or experiences on AdRoll or related services?
Adroll is good for brandawareness?
Adroll. Yes, no or maybe?
We put together an in-depth review of the top retargeting programs: Criteo, AdRoll, Steelhouse, and Google
Videos
Yo. Interested to see if anyone would recommend for or against AdRoll for me.
Background:
I manage a pretty hefty load of (mostly) Traffic Optimized Ads Manager Campaigns for clients at my company. Launching, optimizing and managing these campaigns probably takes up at least 50-80% of my day-to-day life. I see a benefit in AdRoll as a way to handle the optimization for me. I think of this service as basically hiring a trained Intern that is outsourced and that we wouldn't have to train on our internal as much and most likely wouldn't have to pay as much. But, I'm concerned about our Brand Voice/copy and the benefit that my constant "Human Touch" has on these campaigns.
On average, I manage 20-30 campaigns at a time with an average budget of about $400 (but some are in the $1-2k range). Most are 20-40 day campaigns. For each campaign, my rule of thumb is a Broad, Location/Age Range Ad Set, a targeted, interested based Ad Set, and at least one Custom/Lookalike Ad Set. Each of those have about 20-40 (sometimes 50) ads each.
We're focused on mainly CPC/CPLV (Cost Per Landing Page) and Impressions for client KPIs as our main selling point is site traffic back to our website, and sometimes we do engagement based campaigns for Instagram and events that we help clients throw.
Hi folks, I wish to know weather adroll is good for brandawareness campaign actually I am advertiser and I wish to run brandawareness campaign for my client whose business is in India and wish to advertise in USA for services he provides.