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Capterra
capterra.com › home › display advertising software › adroll › adroll all reviews
AdRoll Reviews 2025. Verified Reviews, Pros & Cons | Capterra
October 18, 2025 - So for us, it just wasn't a good fit. Now for the reasons why. ... We recently discontinued using AdRoll because of several frustrations with the platform. The customer support used to be really good, until they implemented more self-service functionality. Now, talking to someone to get help is much more difficult, and the quality of service I received was very mediocre.
Discussions

Thoughts or experiences on AdRoll or related services?
AdRoll is not worth it. Old school tech that does not offer an value that you could not get on your own using Facebook and Google. Take the fee you pay them and invest it in your business. A few clients use Criteo but only for display remarketing. We don't do Facebook DPA as it was not worth it. Cheaper to do it in-house and grow faster. More on reddit.com
🌐 r/PPC
6
2
May 16, 2018
Adroll is good for brandawareness?
If I recall, ad roll specializes in retargeting? Which is great for getting in front of people who probably already know your brand… So in short, not good for brand awareness. Someone correct me if I’m wrong! I would focus on YouTube for Reach, or Facebook awareness ads. Having good creative is also key. More on reddit.com
🌐 r/PPC
16
1
April 2, 2023
Adroll. Yes, no or maybe?
Adroll is nice because you can get your retargeting ads into more display networks beyond just Google's. Also, you can do Facebook retargeting, which has also been good for us. Across the board for us, the CPCs have been a little higher than through Adwords, but still well within our CPA goals. Their reps are very responsive and help with account optimization. My only complaint is the self service platform doesn't show conversions by placement. Apparently your reps can access some of that info, but you can't personally through the platform. I'm very DIY, so normally I hate relying on reps, but in this case, they do take care of me any my account pretty well, so I'm a happy camper. More on reddit.com
🌐 r/PPC
17
3
January 13, 2013
We put together an in-depth review of the top retargeting programs: Criteo, AdRoll, Steelhouse, and Google
This is really interesting, thanks for this. I'm after setting up a campaign on AdRoll today for our display retargeting because it's so hard to keep control of costs on Google. Removing app traffic helped with that, but we felt we weren't hitting our customers anymore. Is AdRoll or any iof the alternatives any better for filtering out the fraud and bot traffic on display? More on reddit.com
🌐 r/PPC
20
11
June 17, 2019
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G2
g2.com › products › adroll › reviews
AdRoll Reviews 2025: Details, Pricing, & Features | G2
G2 validates the reviewers identity with our moderation process that prevents inauthentic reviews, and we strive to collect reviews in a responsible and ethical manner. ... AdRoll is easy to use and gives me a lot of control over my campaigns.
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Trustpilot
trustpilot.com › home › business services › sales & marketing › online marketing agency › adroll reviews
AdRoll is rated "Bad" with 1.6 / 5 on Trustpilot
September 30, 2025 - The lack of results and the confusing nature of the app make it clear that AdRoll is not a reliable platform for effective advertising. I would strongly advise others to steer clear of this app.
Address   2300 Harrison St 2nd floor, 94110, San Francisco
(1.6)
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Shopify
apps.shopify.com › adroll-retargeting › reviews
Reviews: AdRoll Marketing & Advertising - AdRoll + Shopify: Run Ads on Google, TikTok, Meta &... | Shopify App Store
Super easy to implement and adds a powerful retargeting layer to our marketing. The dashboard gives clear insights, and support is responsive and helpful. Highly recommend for any Shopify store wanting better ad performance. Show more ...
Rating: 4.3 ​ - ​ 331 votes
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AdRoll
adroll.com › blog › adroll-vs-facebook-ads
AdRoll vs. Facebook Ads | AdRoll
September 22, 2025 - It’s clear: AdRoll is the ultimate platform for growing brands, and there’s nothing that quite compares to it.
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TrustRadius
trustradius.com › home › ad serving & retargeting platforms › adroll › pricing
AdRoll Pricing 2025: Is AdRoll Worth It?
It is cheaper than using AdWords and more efficient in reaching a larger range of audiences … remar… ... well as for branding purposes. If you are looking at adroll as a cost-effective or cheaper alternative to traditional digital marketing ...
Rating: 3.6/10 ​ - ​ 112 votes
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Research.com
research.com › software › reviews › adroll
AdRoll Review 2026: Pricing, Features, Pros & Cons, Ratings & More | Research.com
AdRoll: Top Marketing Software
This level of detail in audience targeting is a key highlight when I evaluate AdRoll advertising platform features. That said, the reporting tools can sometimes feel a bit limiting if you need deep-dive analytics beyond standard metrics. For marketers who require granular data analysis, this might be a drawback worth ...
Rating: 4 ​
Find elsewhere
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AdRoll
adroll.com › blog › adroll-vs-criteo
AdRoll vs Criteo | AdRoll
January 8, 2025 - While AdRoll and Criteo are both frontrunners in the retargeting space and tout similar features, it’s clear from its unmatched customer support and variety of additional functionalities that AdRoll is well worth your attention.
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Reddit
reddit.com › r/ppc › thoughts or experiences on adroll or related services?
r/PPC on Reddit: Thoughts or experiences on AdRoll or related services?
May 16, 2018 -

Yo. Interested to see if anyone would recommend for or against AdRoll for me.

Background:

I manage a pretty hefty load of (mostly) Traffic Optimized Ads Manager Campaigns for clients at my company. Launching, optimizing and managing these campaigns probably takes up at least 50-80% of my day-to-day life. I see a benefit in AdRoll as a way to handle the optimization for me. I think of this service as basically hiring a trained Intern that is outsourced and that we wouldn't have to train on our internal as much and most likely wouldn't have to pay as much. But, I'm concerned about our Brand Voice/copy and the benefit that my constant "Human Touch" has on these campaigns.

On average, I manage 20-30 campaigns at a time with an average budget of about $400 (but some are in the $1-2k range). Most are 20-40 day campaigns. For each campaign, my rule of thumb is a Broad, Location/Age Range Ad Set, a targeted, interested based Ad Set, and at least one Custom/Lookalike Ad Set. Each of those have about 20-40 (sometimes 50) ads each.

We're focused on mainly CPC/CPLV (Cost Per Landing Page) and Impressions for client KPIs as our main selling point is site traffic back to our website, and sometimes we do engagement based campaigns for Instagram and events that we help clients throw.

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TrustRadius
trustradius.com › home › ad serving & retargeting platforms › adroll
AdRoll Reviews & Ratings 2025
AdRoll provides a platform, performance, and services to meet companys' marketing goals while streamlining marketing operation. Solutions technologies for brand awareness, retargeting, and abandoned cart recovery.
Rating: 3.5/10 ​ - ​ 112 votes
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SoftwareReviews
hr.mcleanco.com › software-reviews › products › adroll
AdRoll Customer Reviews 2025 | Ad Tech | SoftwareReviews
AdRoll's intuitive interface makes it so easy to use, and its retargeting capabilities have significantly improved our online advertising efforts. ... Reviewer received a nominal reward in the form of a gift card for submitting this review as ...
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Quora
quora.com › Which-among-Google-Facebook-and-AdRoll-retargeting-is-the-most-effective-one
Which among Google, Facebook, and AdRoll retargeting is the most effective one? - Quora
Answer: Adroll is focused only on retargeting and sometimes helping in reaching relevant audience too. Google and Facebook have products for both awareness and retargeting. If you want to manage everything from one place, then Google ads or ...
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GetApp
getapp.com › home › marketing automation › adroll
AdRoll Reviews - Pros & Cons, Ratings & more | GetApp 2025
Reviewers indicate AdRoll simplifies campaign setup and management, making it easy to launch and monitor ads across multiple platforms. They find the retargeting and segmentation options effective for reaching potential customers, though some ...
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Moz
moz.com › home › digital marketing › affiliate marketing › adroll vs adsense: pro's and cons
Adroll vs Adsense: Pro's and Cons | SEO Forum | Moz
February 20, 2013 - I prefer Adwords because it's completely self-service, and I can see all the data and statistics for my placements. You can see a lot of stats in Adroll, but they don't display conversion stats in the interface for your specific placements. Also, with Remarketing Lists in Google Analytics, I can get pin-point remarketing based on custom events and goals within Google Analytics. You can duplicate a lot of this within Adroll, but it requires communicating everything with your reps.
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AdRoll
adroll.com
AI-powered Advertising Platform for Brands and Agencies | AdRoll
Maximize advertising performance and minimize complexity. AdRoll helps brands and agencies exel with targeted full-funnel cross-channel ad campaigns.
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First Pier
firstpier.com › home › updates › the complete guide to understanding adroll ads
Ultimate Guide to Mastering AdRoll Advertising
February 26, 2025 - Over the past decade, AdRoll has proven its worth and robust capacity, transforming into a powerful tool backed by the largest advertiser data co-op in the market—all aimed to hit the bullseye of your audience interests, boosting customer ...
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Quora
quora.com › Why-would-a-company-use-AdRoll-company-over-Google-Ads
Why would a company use AdRoll (company) over Google Ads? - Quora
Answer (1 of 6): I’ve used both quite extensively. There are several differences : AdWords: * CPC Model (usually better than CPM if you are focused on results) * Great reach (98% of U.S. & Canada Internet Audience) * Search Ads, Banners, Video (Youtube), Shopping Campaigns * DIY & Complex ...
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Copy.ai
copy.ai › go-to-market-tools › adroll-review
AdRoll Review: Maximize Your Advertising Impact Across Channels
Overall: IT has been great due to the simple features and use. No technical or training required." - Source · Potential complexity in setting up tracking correctly · May require careful attention to ensure optimal ROI · "ROI from AdRoll tends to be good, assuming your tracking is set up correctly."