December 7, 2021 - Nonfungible tokens (NFTs) made headlines in March 2021 after a piece of digital artwork sold for $69 million, igniting a flurry of interest around the blockchain-based tech. The craze soon seeped into the marketing world, with brands from Charmin to Coca-Cola quickly jumping on the bandwagon to drum up buzz. Burger King dove into the trend in September with an activation that offers value beyond mere digital art and extended the introduction of its new Keep It Real Meal campaign ...

May 28, 2025 - From Rhode Skin to Dove and Crumbl Cookie, unconventional, authentic, audience-first marketing campaigns are setting the standard for what it means to do brand identity, storytelling, and consumer visibility right.

July 15, 2025 - Here are our top 10 marketing campaigns of the year across a range of channels that went viral. We hope they inspire you to create your next buzz-worthy campaign. We think that Ford’s ‘Emoji Jacket’ designed to allow cyclists to communicate with drivers is brilliant 🌟 The jacket designed for Ford Europe’s Share The Road campaign stood out at the recent The Drum Awards too, winning the ‘Automotive and transport’ category for PR 2021.

February 15, 2022 - Football is for everyone” was a marketing campaign that the NFL launched in 2021 to support the LGBTQ+ community and The Trevor Project. The ad showed text that replaced “everyone” with various inclusive words to represent the LGBTQ+ community.

January 10, 2022 - One of the most innovative and heartwarming ads of the year, Bhima Jewellery’s Pure as love campaign focuses on a trans woman and how her life changes with jewelry. The ad opens up with a young man opening a jewelry box, with his father and mother finding out he wants to transition.

December 3, 2021 - From Airbnb and Aldi to Boots and Deliveroo, the Marketing Week team chooses the first eight campaigns that make up our best of 2021.

February 23, 2023 - American Eagle Outfitters ran a back-to-school 2021 campaign, “Future Together. Jeans Forever,” featuring new styles for teenagers. Actors Caleb McLaughlin, Jenna Ortega, Addison Rae, Chase Stokes, and Madison Bailey launched the campaign with a conversation on Clubhouse.

Not only did this prove Heinz’ incredible posture in the ketchup market, but it also brought people and countries into the story via their drawings. In line with their long-standing mantra – “Just do it” – Nike once again got athletes to prove their ability to conquer their goals. This 2021 ad took a different spin on the idea. Nike got champion athletes to try their hands at other sports – and most of them failed dismally at anything other than what made them famous. This campaign gave hope to the millions of viewers who could laugh along and see that even “invincible” world sports champions aren’t so invincible after all.

December 30, 2021 - Here are our picks–the 10 best PR campaigns of 2021. Burger King: “Keep It Real Meals” NFT Campaign · Burger King collaborated with NFT marketplace Sweet to work on a set-completion game.

Dove has been long focused on highlighting natural beauty and changing the way people feel about themselves, and this Reverse Selfie campaign (touching film and print, to name a few) is all about a little girl using tons of filters on social media to appear ‘more beautiful’ to her followers with a ‘perfect selfie’. All in reverse.

December 6, 2021 - Adweek's editors rank work from around the world that made an impact, even in turbulent times.

January 11, 2025 - And the pieces clearly caught eyeballs, as Ferguson witnessed its highest customer interaction that year through the voting component and experienced double-digit sales growth in the three months following the campaign. Natural Grocers — “Spring Scavenger Hunt” Sending Natural Grocers shoppers on a hunt for store brands turned out to be a great traffic-driver for the organics retailer and a program that engaged its loyalty members. The May 2021 “Spring Scavenger Hunt” leveraged an ongoing direct email marketing campaign, encouraging shoppers to seek out private brand items across five categories and earn a $5 reward automatically loaded to their [N]power account.

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July 13, 2021 - Earlier this year, Domino's and AOR WorkInProgress resurrected The Noid, a notorious character dedicated to thwarting the chain's speedy deliveries. The red-eared villain appeared in a number of forward-thinking activations that highlight how ...

January 9, 2026 - The 2021 commercial was Domino’s introducing the group ordering feature available via the app that allows you and your friends to select a specific order on their phone, and send it across to the person who’s ordering.

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December 23, 2021 - One of the most recognisable acronyms in the world, the BBC came up with some alternative definitions, bringing in the new year with ’Backing British creativity’ – a campaign that showed off memorable moments from TV, radio and iPlayer.

February 20, 2024 - The campaign caught the attention of marketers and was featured as part of The Drum’s Ad of The Day for its creativity. The correct way to eat a KitKat is a topic that has been debated since long before social media existed but, thanks to the likes of TikTok and Instagram, it’s one that went viral in 2021...

February 16, 2026 - Skyscanner’s latest global marketing blitz takes a playful jab at quirky travel experts who’ve mastered “The ultimate travel hack” for scoring incredible deals. Rolling out across Canada and Australia, this campaign blends online and offline tactics for maximum impact, marking Skyscanner’s first significant TV and out-of-home push.

December 13, 2023 - We're sharing different types of marketing campaigns, what you need for a successful campaign, as well as the five best marketing campaigns you can learn from for your own creative and powerful marketing.