Hi, I have a question about ad headlines in Google Ads. I'm entering the same text for both the Long headlines and Descriptions sections. How does Google match these?

For example, headline-long headline or headline-description?

I wanted to ask your thoughts on this. Thanks!

Hey r/googleads community!

So, I was analysing an upcoming auction we'll be competing in and discovered a perfect example of how NOT to write Google Ads headlines. Thought I'd share what I found plus the proven headline strategies that actually work.

First, let me show you this competitor's headline disaster I spotted in the wild:

[IMAGE]

They're using all headlines that Google recommends (rookie mistake). Because of this, Google selected these 3 painfully generic "benefits" to display:

• "Increase Productivity"

• "Save Time"

• "Work Smarter"

These headlines are so generic they could literally apply to:

• Any random to-do list app

• Every project management tool ever

• Actually... any software product on the planet 😅

Sure, they mention it's a practice management tool in the description... but who reads descriptions? Nobody. Users skim ads in seconds looking for relevant headlines.

How to Write Google Ads Headlines That Actually Convert:

After years of testing and optimizing campaigns, here's how to write headlines that drive clicks and conversions:

- Be ultra-specific about your solution

Example: "Sales Pipeline Analytics for SaaS Teams"

- Include industry-specific benefits that directly address pain points

Example: "Reduce Sales Cycle Length by 40%"

- Add social proof elements that build immediate trust

Example: "Trusted by 10,000+ B2B Sales Teams"

Using these headline writing principles, we've consistently cut cost per lead, boosted CTR by significant margins, and generated qualified leads that actually convert into paying customers.

Well, that's all. I hope it helps newbie B2B SaaS founders nail the bidding war lol.

I want to test specific concise messaging with every ad group. I do not need to use 5 headlines every time.

Is it optimal to go with less than 5 headlines and to pick 5-10 ad groups x 2-4 headlines each?

I’m looking for headline and description examples that I can adapt for my Google Ads campaigns. Ideally CTR tested and tailored for local service businesses.

Instead of starting from scratch, I’m hoping bigger and better advertisers already have some tried and true copy I can start from. Guessing that someone out there is offering this as a lead magnet or for sale somewhere.

For context, I run ads for a local business with tiny budgets. Efforts to compare CTRs between headlines and to optimize my own copy is almost pointless since my click volume is so low and I’m miles away from any statistical significance.