U.S. Small Business Administration
sba.gov › business-guide › plan-your-business › market-research-competitive-analysis
Market research and competitive analysis | U.S. Small Business Administration
You can do market research using existing sources, or you can do the research yourself and go direct to consumers.
SmartBug Media
smartbugmedia.com › blog › the-5-step-marketing-research-process
The 5-Step Marketing Research Process | SmartBug Media®
The most important part of the marketing research process is defining the problem. In order to do any research and collect data, you have to know what you are trying to learn from the research. In marketing research, defining the problem you need to solve will determine what information you need and how you can get that information.
How to do proper market research
Find out where your potential customers hangs out and ask them! (There is a big chance you can do it on reddit!) More on reddit.com
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February 10, 2020How To Conduct Market Research
Define your target audience: Even though your product is for a broad market, try to segment potential users based on factors like age, income, location, and whether they're first-time buyers, sellers, or investors. Secondary research: Start by gathering existing data on the real estate market, including: Industry reports and statistics Government data on housing trends Competitor analysis Real estate technology adoption rates Primary research methods: a) Surveys: Create online surveys using tools like Google Forms or SurveyMonkey Distribute them through social media, real estate forums, and local community groups Ask about pain points in the buying/selling process, desired features, and willingness to try new tools b) Interviews: Conduct in-depth interviews with real estate agents, brokers, and recent home buyers/sellers Use these to gain qualitative insights into the market needs and challenges c) Focus groups: Organize small group discussions with potential users Present your concept and gather feedback on its appeal and potential issues d) Social media listening: Monitor real estate-related discussions on platforms like Twitter, Facebook, and LinkedIn Identify common complaints and desires in the market More on reddit.com
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April 21, 2024How to do market research?
If this post doesn't follow the rules report it to the mods . I am a bot, and this action was performed automatically. Please contact the moderators of this subreddit if you have any questions or concerns. More on reddit.com
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June 18, 2021Where to do market research
Save yourself $5k-$20k and do this instead of hiring an agency to do market research for you. Polls and questionnaires are not very accurate. They gauge what people SAY they want not what they actually want or choose to click on or buy. put up ads on FB and Tiktok and see if there is interest and who is interested. Pick 4 niche groups you THINK will like it and also do one that is super broad and just about the product. Then make ads with the first line hook addressing each niche group and their needs. Then run the ads and see what happens. More on reddit.com
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January 7, 2023Videos
12:33
Market Research Process - 5 Steps Marketing Research Process - YouTube
04:51
The Basics of the Marketing Research Process - YouTube
17:40
The five step marketing research process - YouTube
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What is Market Research? | From A Business Professor - YouTube
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Market Research 101: Essential Strategies for Small Business Success ...
Quantilope
quantilope.com › resources › glossary-market-research-six-steps-to-follow
Market Research Process: Six Steps to Follow
August 20, 2025 - A market research process is a systematic way for businesses to explore and understand the subjective views consumers have toward a certain product or service - such as its value, competitor activity, and the market share of different brands.
Survalyzer AG
survalyzer.com › home › market research: understanding the definition, process, and targeted approach
Market Research: Understanding the Definition, Process, and Targeted Approach
June 12, 2024 - Market research, as a discipline within empirical economic and social research, is process of systematic collection, analysis, and interpretation of data acquired from markets, processes, and target audiences.
Salesforce
salesforce.com › ap › marketing › how-to-conduct-market-research
How To Conduct Market Research: A Guide | Salesforce Asia
Market research is an iterative process. Continuously analyse and refine research findings to gain deeper insights and improve decision-making. Regularly review and update research methodologies to adapt to changing market conditions.
Qualtrics
qualtrics.com › articles & news › 9 key stages in your marketing research process
9 Key Stages in the Marketing Research Process - Qualtrics
This terminology is similar to the stages in the research process. However, there are subtle differences in the way the steps are performed: the scientific research method is objective and fact-based, using quantitative research and impartial analysis · the marketing research process can be subjective, using opinion and qualitative research, as well as personal judgment as you collect and analyze data
Marketresearch
blog.marketresearch.com › 4-critical-aspects-of-the-market-research-process
4 Critical Aspects of the Market Research Process
September 10, 2014 - To complete the market research process successfully, we are taught to stick to 6 systematic steps. Each step serves its own importance to ensure organizations are getting the most out of their research and staying on task.
Brandwatch
brandwatch.com › 10 essential market research methods to help you understand consumer preferences
10 Essential Methods for Effective Consumer and Market Research | Brandwatch
October 13, 2025 - Market research is the process of gathering and analyzing information about your industry, customers, and competitors to guide your strategy.
Slideshare
slideshare.net › home › engineering › steps in marketing research process
Steps in marketing research process | PPTX
The document outlines the 11 steps of the marketing research process: (1) establish need, (2) define problem, (3) set objectives, (4) determine design, (5) identify information sources, (6) determine data collection methods, (7) design collection forms, (8) determine sampling, (9) collect data, (10) analyze data, and (11) prepare and present report.
Hanover Research
hanoverresearch.com › home › insights blog › everything you need to know about market research
Everything You Need to Know About Market Research | Hanover Research
September 8, 2025 - Market research is the process of collecting, analyzing, and interpreting data about your target market, competitors, and industry.
WomLEAD Magazine
womleadmag.com › home › business tips › 7 key steps to market research process
7 Key Steps to Market Research Process
April 7, 2025 - The market research process is incomplete without proper data collection. The qualitative method will help you gather case studies or data, whereas the quantitative method will help you get numbers and analytical data. When collecting data, make sure that the market research plan is free of all kinds of biases and that the research design is valid.
LinkedIn
linkedin.com › all › marketing
What's your market research process?
August 9, 2023 - Market research is the process of gathering and analyzing data about your target audience, competitors, and industry trends. It helps you understand your customers' needs, preferences, and behaviors, as well as identify opportunities and threats ...
Lumen Learning
courses.lumenlearning.com › waymakerintromarketingxmasterfall2016 › chapter › reading-step-1-identify-the-problem
Reading: The Marketing Research Process | Principles of Marketing
What is the missing information that marketing research will help you find? The goal at this stage is to generate a set of preliminary, big-picture questions that will frame your research inquiry. You will revisit these research questions later in the process, but when you’re getting started, ...
Open Textbook
opentextbc.ca › principlesofmarketingh5p › chapter › steps-in-the-marketing-research-process
10.2 Steps in the Marketing Research Process – Principles of Marketing – H5P Edition
January 20, 2022 - Step 1 in the marketing research process is to define the problem. Businesses take a look at what they believe are symptoms and try to drill down to the potential causes so as to precisely define the problem.
Sogolytics
sogolytics.com › the 11-minute marketing research process guide you need for 2025
The 11-Minute Marketing Research Process Guide You Need for 2025 - Sogolytics Blog
December 20, 2024 - You might be surprised how many digital-first marketers tend to miss this crucial step in their marketing research process. Unlike digital marketing, marketing research demands you to gather and analyze data with a clear goal (and even a hypothesis) in sight.
American Marketing Association
ama.org › home › definitions of marketing
Definitions of Marketing
May 9, 2025 - Marketing research is the function ... used to identify and define opportunities and problems; generate, refine, and evaluate actions; monitor performance; and improve understanding of it as a process....
Contentsquare
contentsquare.com › blog › market-research
How to Do Market Research [4-Step Framework]
Let’s look at the actions Smallpdf took after conducting their lean market research: first they implemented changes, then measured the impact. Based on what Smallpdf learned about the challenges that one key user segment (admins) face when trying to convert PDFs into Word files, they improved their ‘PDF to Word’ conversion tool. We won’t go into the details here because it involves a lot of technical jargon, but they made the entire process simpler and more straightforward for users.
Shiksha
shiksha.com › home › business & management studies › business & management studies articles › understanding the steps of marketing research process
Understanding the Steps of Marketing Research Process - Shiksha Online
March 29, 2025 - Marketing research refers to systematic gathering, recording and analysis of quantitative and qualitative data related to issues of marketing products. It involves specifying data to address these issues, designing methods to collect information, ...
Kantar
kantar.com › inspiration › research-services › why-marketing-research-is-important-pf
5 reasons why marketing research is important to your business
That’s where Kantar comes in. As an industry leader, we provide tips and tools to help you navigate each step of the marketing research process, from survey design to data visualisation.
University of North Carolina at Chapel Hill
guides.lib.unc.edu › market-research-tutorial › foundation
What is Market Research? - Market Research Basics - LibGuides at University of North Carolina at Chapel Hill
October 27, 2025 - Market research is "The process of gathering, analyzing and interpreting information about a market, about a product or service to be offered for sale in that market, and about the past, present and potential customers for the product or service; research into the characteristics, spending habits, location and needs of your business's target market, the industry as a whole, and the particular competitors you face" (source).