For my agency, we would be in the market of charging $1.5K-3K for managing adspend of that size - depending on the quantity of campaigns and the specific products you’re selling. Basically, if the ads are relatively set and forget but need a pro to manage, it would be on the lower end. But more intensive campaigns that require constant monitoring, updating, & reporting, etc... would be on the higher end. Hope that helps. Answer from ben_lowe99 on reddit.com
Reddit
reddit.com › r/ppc › what's a fair price to pay a marketing agency?
r/PPC on Reddit: What's a fair price to pay a marketing agency?
March 27, 2021 -
I'm hoping someone who works in the industry can give me an answer. We would be spending about 5-10K per month on ads.
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For my agency, we would be in the market of charging $1.5K-3K for managing adspend of that size - depending on the quantity of campaigns and the specific products you’re selling. Basically, if the ads are relatively set and forget but need a pro to manage, it would be on the lower end. But more intensive campaigns that require constant monitoring, updating, & reporting, etc... would be on the higher end. Hope that helps.
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The agency's fee probably depends on their level of involvement. Like, is it just ad management, or do they do some extra work for you? Generally, most agencies I know of or have worked with charge a percentage of ad spend. The last one I worked with sucked, definitely not worth the handsome amount I was giving them monthly. Very passive (lazy), no optimizing, no adjusting based on performance. I relocated my budget to do some SEO, working with this agency called Growth Partners Media now. Not cheap, but a good value for money, considering the range of things they do for me, both on-page and off-page. Been seven months, and I'm getting more qualified leads and steady traffic growth. The point is not what you pay but what you get for that money.
WebFX
webfx.com › home › blog › marketing › marketing agency cost: how much it costs to market your business in 2025
Marketing Agency Cost: How Much It Costs To Market Your Business in 2025
February 25, 2025 - Marketing agencies typically cost between $50 and $3,500 per month, with 59% of businesses falling within this range — though costs can extend up to $30,000 monthly depending on the agency, strategies chosen, and project scope.
How do digital marketing agencies make money?
Realistically a digital marketing agency won’t have 10 employees unless it’s taking in millions of revenue- this is the case with most businesses. The top earning agencies tend to focus on a few marketing niches, whether that is SEO, google ads etc and they expertise in those fields so it’s common to find them charging £15k+ per client, so it’s actually fairly common for those ones to be taking in £50K+ in revenue. The other thing is a lot of marketing agencies outsource web development, mostly outside of the UK. So they also turn big profits on those depending on the size of the project. Tbh from my experience, the agencies earning lower than £50k/ per month tend to be even smaller agencies with approx 3-4 employees where those contracts are enough to cover the business owners salary as well as a few other fulltime staff and then freelancer fees.
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April 1, 2020To those with a successful marketing agency, how do you price your services?
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November 7, 2022Marketing Agency Fees - How much are we looking at?
Three words: Point-Based Pricing. Was a game changer for me. More on reddit.com
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October 16, 2019PPC agency costs - How much are we looking at?
The best pricing is one that is simple to understand and clients know what they are getting charged. Pricing is a strategic endeavour as it can signal what type of agency you are and who you want as clients. There is no right way to price as an agency.
A lot of our clients are USA, UK or EU based and thus they think our pricing is fair. It's usually fellow Canadian clients who don't get what it costs to manage or run an agency. Or they hired some smooth talking big agency with cheap rates and saw no results.... but now don't want to pay even more.
Our agency charges a monthly fee + 10% of ad spend and it works well for us. We also turn down or have potential clients say no because they think we are expensive. You get what you pay for in the end and we don't want cheap clients who will want daily calls and give us no time to work on accounts.
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Element Three
elementthree.com › home › guide to marketing agencies › ch 3: marketing and advertising agency pricing and costs
Marketing and Ad Agency Pricing and Costs | Element Three
September 26, 2024 - In this chapter about marketing and advertising agency pricing, we’re going to say “it depends” a lot. Because it truly does, especially when you consider all the different types of services agencies provide. But hopefully, we’ll explain what drives up costs enough for you to get a ballpark estimate for your own project and the fees associated with hiring an agency.
inBeat Agency
inbeat.agency › blog › growth-agency-cost
Growth Agency Cost Explained: How Much Should You Invest in 2024? - inBeat Agency
The average hourly rate for a growth marketing agency is between $150 and $200. In larger markets, where competition and overheads increase, rates may climb closer to $250 an hour.
DashClicks
dashclicks.com › blog › marketing-agency-cost
Marketing Agency Cost: How Much It Costs To Market Your Business
On average, businesses spend between $2,500 and $12,000 per month on digital marketing services. For project-based work, such as a website redesign or a branding overhaul, costs can range anywhere from $5,000 to $50,000 or more.
Wayfind Marketing
wayfindmarketing.com › home › learning center › the true cost of hiring a marketing agency
The True Cost of Hiring a Marketing Agency - Wayfind Marketing
November 13, 2024 - Learn the true cost of hiring a marketing agency, covering SEO, content creation, social media management, and paid advertising expenses.
Elevation Marketing
elevationb2b.com › home › secret marketing agency cost formula (for b2b agency pricing)
Secret Agency Cost Formula (For B2B Marketing Agency)
September 9, 2025 - The big buzzword among digital firms a few years back was something called value pricing. In other words, digital marketing agency pricing is structured to charge what the client thinks the value of a certain effort is worth.
HawkSEM
hawksem.com › home › marketing agency pricing: how much they charge + what to spend
Marketing Agency Pricing: How Much They Charge + What to Spend
April 17, 2025 - A marketing agency’s monthly retainer is a minimum monthly amount per month that includes certain services. This can cost anywhere from $1,500 per month for select services to $10,000 or so per month for full-suite digital marketing services ...
MarketingSherpa
marketingsherpa.com › article › chart › digital-marketing-pricing
Digital Marketing Pricing Data: Agency rates comparison for all 50 states to help you optimize your marketing budget | MarketingSherpa
“Using freelancers in low-cost states hasn't been revolutionary or anything, but it's helped to lower our marketing costs by about 5 to 10% without any drop off in effectiveness. We generally roll this money into more marketing,” he told me. “What stood out was the unexpected competitiveness of digital marketing rates in larger states like California and Florida,” Delgado said. “Texas and Florida – which are major markets with large agency pools – showed rates that were still reasonable relative to their size and market influence.”
Teamwork
teamwork.com › home › glossary › what does pricing look like for marketing agencies?
What does pricing look like for marketing agencies?
March 27, 2025 - Advertising agencies create and manage promotional campaigns across various media platforms. Average cost: $5,000 to $20,000 for a campaign. Content marketing agencies produce and strategize the distribution of valuable content to attract and ...
Imaginedc
imaginedc.net › home › how much does a marketing agency cost?
How Much Does a Marketing Agency Cost?
April 13, 2025 - For instance, a small town may only need digital marketing support, so you’re probably looking at the $2,500 – $4,000 range per month, often less expensive than hiring one junior marketer.
Call (703) 457-6846
Address 9415 West Street, 20110, Manassas
Chatter Buzz Media
chatterbuzzmedia.com › blog › digital-marketing-agency-cost-benefits
Hiring A Digital Marketing Agency: The Cost And The Benefits
November 6, 2024 - Not to mention, they will all require you to pay per project so each and every part of your digital marketing campaign costs a fee for each and every freelancer you have working on it. ... This also isn’t an optimal option for your business’ bank account. In-house hires require hours of training, a costly salary, bonuses, healthcare, and a computer… need I say more? But when you hire a full-service agency, they’re already experts in their field, come equipped with the best tools and tech, and cost less than an average yearly salary!
DDiy
ddiy.co › home › how much do marketing agencies charge in 2025? [average cost breakdown]
How Much Do Marketing Agencies Charge in 2025? [Average Cost Breakdown]
January 21, 2025 - A single link landed by a link-building agency can cost anywhere from $50 to $1,500, or between $5,000 to $20,000 per month for a package containing 5-20 links. Email marketing agencies charge anywhere from $500 to $13,000 based on a monthly ...
Livechat
partners.livechat.com › success › online business › guide to digital marketing agency pricing and services
Guide to Digital Marketing Agency Pricing and Services
Digital marketing company pricing varies widely depending on the services provided, marketing campaign goals, and level of expertise. Costs can range from $500 to over $20,000 per month based on scope, deliverables, and expected ROI.
LYFE Marketing
lyfemarketing.com › blog home › marketing agency cost & pricing: what do ad agencies charge in 2026
Marketing Agency Cost & Pricing: What Do Ad Agencies Charge in 2026
3 weeks ago - How much do ad agencies charge for social media? A social media marketing agency charges anywhere from $650-$20,000 a month or more.
Mthdmarketing
mthdmarketing.com › blog-posts › marketing-agency-pricing
Marketing Agency Pricing Guide: What to Expect in 2026
Marketing agencies charge $2,500-$15,000+ monthly on average. See detailed pricing breakdown by service, business size, and pricing model. Plus hidden costs to avoid.
Madisonmarketing
madisonmarketing.com › blog › inbound-marketing-agency-pricing
Inbound Marketing Agency Pricing in 2025: A Complete Guide
September 9, 2025 - Plus, agencies use many general pricing models, which can also have an effect on pricing. For example, work completed via value-based pricing (with an agreed upon rate based on how much you’re willing to pay) may cost more or less than work priced at a flat rate. ... Marketing agencies price their services in many different ways.
Seven Figure Agency
sevenfigureagency.com › home › scale a digital marketing agency
What Is the Average Fee for a Digital Marketing Agency? - Seven Figure Agency
August 27, 2024 - Did you know that the average fee for a digital marketing agency can vary widely based on the services provided? In fact, the cost can range from a few hundred dollars to thousands of dollars per month. Understanding the average fees in the digital marketing industry is crucial for businesses ...
Hello Bonsai
hellobonsai.com › blog › marketing-agency-pricing
How to choose your marketing agency pricing model
1 month ago - In general, the monthly retainer is a fixed fee that covers all marketing pricing and services the client needs. Project-based fees are calculated based on the project cost. Another significant thing is hourly rates are generally used for consultancy or specific tasks outside of the retainer agreement. One notable thing is project-based pricing is a popular agency pricing model for digital marketing services.
Growth-onomics
growth-onomics.com › growth marketing agency › how much does an advertising agency cost in 2025?
How Much Does An Advertising Agency Cost In 2024?
March 26, 2025 - We determined an average range ... conducted by Growth-onomics itself. Small and mid-sized agencies typically cost around $2000 a month, while enterprise agencies charge $20,000 monthly....