March 19, 2024 - A marketing budget outlines the specific amount of money a company allocates to its marketing activities. It influences your marketing strategy by helping you understand how much you spend promoting your business.

April 23, 2024 - Here are six steps to create a marketing budget for your business. The first step is to come up with clear and measurable marketing goals. Identify short-term and long-term goals and set key performance indicators (KPIs).

This article will help you figure out how to create a marketing budget for your small business. To answer these questions and start budgeting correctly, you need to take multiple steps: Evaluate your current marketing efforts. Consider how other companies in your industry advertise and spend their marketing budgets.

April 23, 2024 - Without well-defined marketing goals, your marketing efforts can become ineffective. Setting goals helps you understand what you want to achieve and prioritize your actions. This can help you to concentrate your resources on activities that will deliver the biggest impact. To figure out the details of your advertising budget, you’ll need to figure out your overall sales for the period you plan to budget for. Depending on the type of business you run, you can calculate these figures for your total annual sales or individually for each product or service.

A marketing budget is defined as the a set amount of money over a period of time that a business allocates to a marketing department to promote its products or services. The goal of any marketing plan or campaign is to increase return on investment, ...

Social media: Set aside some money to invest in online advertising through social media platforms that make sense for your business like Facebook and LinkedIn. Even if your social media traffic is all organic—attracted by the content you post—creating that content requires resources you’ll want to account for. Online advertising: For search engine advertising like Google Ads, plan for a minimum $1,000-a-month investment to be effective, Horvath says. As you monitor and refine your online advertising, you’ll be able to budget more accurately.

March 28, 2025 - Once you’ve looked at those aspects of your marketing plan, you can decide how you’ll source your marketing budget. For example, you could establish a dollar amount for the year or quarter, take it as a percentage of your revenue, or cap off your budget once certain goals are met. This is entirely up to what works for you, but most businesses allocate their marketing budget based on a percentage of their overall revenue. In fact, we’ve found that most local businesses start with about 5-10% of their revenue going towards marketing.

April 22, 2024 - Learn more ... Marketing budgets are financial plans that guide a business's marketing efforts. They outline how much a company intends to spend on marketing activities over a set period of time—usually a year.

May 14, 2025 - The marketing budget allocation is usually done annually, though it can be quarterly, and revenues are estimated to determine how many resources will be employed over that budgetary period. This informs the marketing spend, which is usually divided into departments and program units to make it easier to identify necessary resources. Every business needs a marketing budget, but how do they calculate how much money should be spent on marketing?

July 24, 2025 - Use a marketing budget plan template to break down your dollars according to channels and strategies. Then you can use a marketing budget plan tracking template to monitor your spending and review your ROI. Think of your marketing budget as an investment in growing your business.

For many, it’s budgeting season ... company we surveyed: Best practice suggests budgeting for marketing as a percentage of revenue target....

June 23, 2025 - Adjust for Growth Goals: If your business aims for rapid growth, you might allocate a higher percentage to marketing spend to support aggressive marketing campaigns and initiatives. Consider Previous Performance: Review your past marketing budgets and assess what worked well. Use this information to make informed decisions about future marketing spending. Planning a marketing budget involves several key steps to ensure that your marketing strategy is both effective and financially sustainable.

February 25, 2025 - In small businesses, with fewer than 50 employees, this rises to 15.1% of the budget for 17% of the revenue. Whereas those with over 10,000 employees allocate just 9.4% to marketing, to achieve 5.4% of revenue. With marketing budgets static overall, planning for a competitive marketing environment ...

April 20, 2023 - A pure bottom-up approach to budgeting is common in startups, small organizations, or businesses with less mature marketing operations functions. ... When we help enterprise marketing teams get set up with their marketing budget processes, we recommend a hybrid approach that combines top-down and bottom-up marketing budgeting. The most effective approach is to start with top-down target setting, followed by building a bottom-up activity plan.

With this information in hand, you’ll be able to create a marketing budget for the coming year. Look at your current spending for each line item, and ask whether you need to change the amount to match your growth plans. A key consideration is each activity’s ROI. For example, if your goal is to increase sales by 20%, you may need to upgrade your website, buy more ads or hire more marketing staff. Consider both quick wins and longer term tactics for achieving your business goals.

July 28, 2023 - The first step in marketing budgeting is aligning every plan with the company’s strategic goals. Budgets must directly support business objectives such as revenue growth, market expansion, product launches, or customer retention. Alignment ensures every marketing dollar contributes to a measurable business outcome and prevents teams from spending in isolation without clear impact.

September 8, 2025 - How to determine marketing budget ... small business marketing budget plan example might include spending 5 percent to 10 percent of revenue on marketing....

April 3, 2023 - These budgets can apply to either individual departments or the entire business. Businesses usually allocate a marketing budget for set periods, either annually or for every quarter. Marketing budgets typically include all projects or department activities that teams plan to develop during ...

August 19, 2024 - We’ll show you how to do that, with great tips and a free marketing budget template for you to fill in below. ... Tracking your marketing spend vs. budget ... If you want to start getting serious about your digital marketing budgets, then looking at what you’re currently spending is essential. So, what falls under your current marketing spend? Anything you put money towards promoting your business is fair game, which might include: