Location: Where do your customers live and where can your business reach? Market saturation: How many similar options are already available to consumers? Pricing: What do potential customers pay for these alternatives? You’ll also want to keep up with the latest small business trends.

3 weeks ago - Nowadays, it’s more about standing out above other small businesses, which entails a strong branding strategy. Websites are new-school. A majority of consumers (81%) across all ages say that it’s important for businesses to have a website. If they can’t find a business’s site, then many will look elsewhere. Gen Z is the only gen that prefers online shopping. The rest still have their hearts set on in-person shopping, though across generations, digital marketing still plays a big role in the decision-making process.

With video capabilities available on smartphones, video marketing is also an affordable and easy tactic to implement, no matter your business type or resources. Below, I’ve compiled a few statistics to show how companies use this medium to reach, educate, and nurture their customers. Short-form videos, including TikTok, Instagram Reels, and YouTube Shorts, are the most widely used video formats by marketers, with 29.18% incorporating them into their strategies.

April 1, 2025 - Most small business owners (nearly half) allocate $0–$499 a month for their marketing. (Taradel, 2023) 71% of small businesses say access to performance tracking and reporting is extremely important when choosing a marketing service.

November 19, 2025 - I was given a whitelabel version of the technology by the company I worked for at the time, and it taught me two crucial lessons: marketing online is all about showing up where your ideal clients are already hanging out, and tracking the right metrics is key to a successful campaign. These same principles still apply today, whether you’re running an online business, a coaching program, or a brick-and-mortar shop. This article breaks down the most important small business statistics: real numbers that show where businesses thrive, where they struggle, and what it takes to build something sustainable.

September 22, 2025 - About 36% of Americans said they planned to shop on Small Business Saturday in 2023. This shows that more than one-third of the population actively engages with the initiative. For marketers, it represents a highly targeted opportunity to capture ...

October 16, 2025 - Service-based businesses heavily ... relationships, with 72% depending on referrals as their primary source of new customers and 93% of potential clients reading online reviews before making a decision....

Social media drives visibility ... shoppers research social media before making a purchase. 90% of small businesses leverage social media in their marketing strategy....

January 11, 2024 - Whether you’re a small-business owner handling your own marketing strategy, a freelance marketer hoping to keep on top of trends or a consumer hoping to become more marketing literate, small-business marketing statistics offer valuable insight. The following numbers can give you an idea of the ins and outs of what it takes to effectively market a product or service when you don’t have the brand recognition that larger businesses are able to rely on. The tools and tips you need to start your business. ... Though social media is often only valued for its brand-awareness capacities — and, indeed, 44% of businesses depend on it for that purpose — 41% of small businesses also rely on social media to drive revenue.

February 12, 2025 - Although a majority of small businesses, over 80%, operate without any staff, these entities still employ a total of 61.6 million people. This figure represents 45.9% of the entire U.S. workforce[1], a remarkable statistic ...

April 28, 2025 - 63% of marketers say driving traffic ... look at competitors more than once a year (Source) 67% of small businesses use AI for their content marketing strategy and SEO (Source)...

June 25, 2025 - Current data shows that 90% of marketers benefit from increased brand awareness through social media. Engagement rates on platforms like Facebook and Instagram reveal how audiences interact with your content.

2 weeks ago - Marketing tactics of small and medium-sized businesses (SMBs) in the United States as of August 2023 · Premium Statistic Planned use of selected marketing media and tactics by U.S. SMBs 2022 · Planned use of selected marketing media and tactics by U.S. SMBs 2022 · Leading media and tactics planned to be used by SMBs for ...

Ready to uncover the value of marketing as a small business? Here are an impressive 50 stats that are sure to help you understand how effective marketing is for driving leads and revenue. We’ve even categorised the statistics based on the marketing channel so you can understand the value of investing in these as a business.

October 22, 2025 - As a small business owner do you every struggle to identify where you should be focusing your marketing efforts? You want to generate more high-quality leads and make sure you are maximizing your return on investment, but where should you start? The statistics below will give you some ideas where you might want to start... Why is this important for you?

January 22, 2025 - Over three-quarters (76%) of small businesses surveyed are using Facebook as part of their social media marketing, followed by Instagram at 63%, and LinkedIn at 43%. This means businesses know where to find their audience: Facebook is the most ...

August 9, 2024 - Video marketing and content marketing are excellent strategies to engage your audience. 14. 47% of American consumers shop at small businesses between two and four times each week. This statistic indicates a benefit for both consumers and business ...

October 14, 2025 - We’ve gathered the latest social media marketing statistics, the must-know data points and developments to guide your strategy in 2025.

2 days ago - Digital marketing currently accounts for over $734.6 billion in global ad spending. As a result, 58% of small businesses now rely on digital channels.