I'm going to differ from others. Online arbitrage is still possible on Amazon and elsewhere, if the cost of inventory is low enough. I do 100% online arbitrage (no dropshipping of any kind). My sales are 55/25/15/5 FBA/Walmart/FBM/eBay. I mostly source from Amazon, sometimes Walmart or other retailers, and rarely from the manufacturer itself (but some of my best-selling products come from the manufacturer). I mostly sell my products at $50-200. My rule of thumb is to buy inventory for 50% or less of what I expect to sell it for, so that means paying 100. Obviously the lower the better. If I have confidence in selling an item for more than $200 I'll go above 50%. I did $300K (+25% yoy) in revenue in 2023, and ~$85K (+39% yoy) pretax profit. I prefer to focus on return on investment. That $85K came from $149K in inventory; that is, I spent $149K for the inventory that I sold in 2023, I got that $149K back, and earned $85K in addition, so a ROI of >55%. I agree with u/CoyotePuncher about this strategy not being viable for "upper level" annual sales (let's say seven figures). I'd love to prove him (and me) wrong, though! CC: u/catjuggler , u/mttl Answer from TMWNN on reddit.com
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Reddit
reddit.com › r/fulfillmentbyamazon › is online arbitrage still viable on amazon given buy box removal for high pricing?
r/FulfillmentByAmazon on Reddit: Is Online Arbitrage Still Viable on Amazon Given Buy Box Removal for High Pricing?
January 3, 2024 -

As someone who’s been selling through online arbitrage on Amazon for about 2 years now, I’m facing a dilemma and would appreciate your insights. Lately, Amazon seems to be actively removing the buy box for sellers if the item’s price is significantly higher than on other websites. This strategy of Amazon complicates our ability to forecast profitability.

The main issue here is the lack of clarity from Amazon regarding the maximum price threshold before they decide to remove the buy box. This uncertainty makes each purchase a risk, potentially leading to razor-thin margins, breaking even, or even losses. I’ve purchased products before that seemed promising only to have Amazon remove the buy box until I brought it down to a price that led to a loss.

Given these circumstances, I’m questioning the feasibility of continuing with OA on Amazon. How are you all managing this situation? Do you still find OA on Amazon to be a viable strategy?

Eager to hear your thoughts and experiences.

Top answer
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I'm going to differ from others. Online arbitrage is still possible on Amazon and elsewhere, if the cost of inventory is low enough. I do 100% online arbitrage (no dropshipping of any kind). My sales are 55/25/15/5 FBA/Walmart/FBM/eBay. I mostly source from Amazon, sometimes Walmart or other retailers, and rarely from the manufacturer itself (but some of my best-selling products come from the manufacturer). I mostly sell my products at $50-200. My rule of thumb is to buy inventory for 50% or less of what I expect to sell it for, so that means paying $25-$100. Obviously the lower the better. If I have confidence in selling an item for more than $200 I'll go above 50%. I did $300K (+25% yoy) in revenue in 2023, and ~$85K (+39% yoy) pretax profit. I prefer to focus on return on investment. That $85K came from $149K in inventory; that is, I spent $149K for the inventory that I sold in 2023, I got that $149K back, and earned $85K in addition, so a ROI of >55%. I agree with u/CoyotePuncher about this strategy not being viable for "upper level" annual sales (let's say seven figures). I'd love to prove him (and me) wrong, though! CC: u/catjuggler , u/mttl
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A big part of OA is finding stuff that’s discontinued, rare, or hard to find. For example, a limited run flavor of Coke. In those cases, buy box isn’t necessary, people will buy it anyway. If you aren’t able to sell something unless you have buy box, it just wasn’t a good product with enough demand or constricted enough supply. Dropshippers are the biggest threat. They can instantly list on Amazon the entire catalog of Walmart.com at razor thin margins, leaving zero opportunity for regular old OA. Is OA viable? Only if you’re creative. Create multipacks and bundles, create your own Amazon listings, run ads, predict supply shortages and demand increases. Competitors and dropshippers aren’t doing any of that. They’re doing things in a “lazy” way and refusing to do anything outside the box.
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Arbitrage Hero
arbitragehero.com › home › how to start online amazon fba arbitrage: a step-by-step guide for maximizing profits
Start Amazon FBA Arbitrage - Step-by-Step Guide to Profits
March 25, 2025 - Low Risk: As an Amazon FBA seller, you are not responsible for the shipping or handling of products. Amazon takes care of all of these tasks, which means that you are not exposed to the same level of risk as a traditional retailer. High Profit Margins: With online Amazon arbitrage, you can often achieve high profit margins by buying products at a low price and then selling them at a higher price.
Discussions

To those who sell on Amazon FBA via online/retail arbitrage or wholesale please answer the below questions.
Around $25k Almost 5 years Monthly net profit is between $40k-60k (~20% of monthly sales) The first few months or so, however we made huge mistakes by overpurchasing on slower skus early on which tied our capital. About a third of our warehouse space is storing these items still today unfortunately... No, this is my full-time job as well as my employees. I never worked a full-time job and did Amazon simultaneously, so I couldn't tell you. Everything we purchase we first send to our warehouse as we purchase 300+ skus on a weekly basis, ranging from asins that have a couple sales a month to thousands of sales a month. Our operations, 3000+ sku catalog, and extremely lean operations would not be sustainable for someone else to do. I also strongly believe in keeping absoultey eveyrthing in-house in regards to inventory management, fba prep, etc. Additionally, keeping prep in-house for items which are $15 or less is they only way to be competitive on pricing. (this is a long discussion, but you can find my details answer in other threads). Since we send out over 8000 units a week, we would be spending $50k+ on prep every month. First of all, OA/RA will not be relevant in the next year or so. Amazon wants legitamate businesses who work with authorized distributors and manufacturers, not some guy flipping a pair of shoes he found at Marshalls. That is for eBay, etsy, etc. There are thousands of things, however, these tips would have been useless most likely as I was not experienced in the industry long enough to deeply understand their practicality. You need "time in the trenches" to deeply understand most wise tips. However, a couple tips like not going too deep in inventory in the beginning would have probably helped. More on reddit.com
🌐 r/AmazonFBATips
37
80
September 24, 2023
Is Online Arbitrage Still Viable on Amazon Given Buy Box Removal for High Pricing?
Join Our Discord Server! We created a Discord server for our community and would like to invite all of you to join! You'll be able to discuss FBA with users around the world and discuss events in real time! There are separate channels for many FBA topics which you can opt in and out of, including; PPC, Listing Optimization, Logistics, Jobs, Advanced FBA, Top Secret/Insider Info, Off-Topic I am a bot, and this action was performed automatically. Please contact the moderators of this subreddit if you have any questions or concerns. More on reddit.com
🌐 r/FulfillmentByAmazon
46
95
January 3, 2024
Online Arbitrage Net Profit Margins
Everyone does it, nobody makes any money and you would be better off driving an uber More on reddit.com
🌐 r/AmazonSeller
26
4
June 22, 2024
Online Arbitrage sourcing
I'm new to the Amazon FBA process and have been watching videos on how to find the best deals on products. It seems to be a… More on reddit.com
🌐 r/AmazonFBATips
43
88
February 21, 2024
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Seller Assistant
sellerassistant.app › blog › online-arbitrage-vs-wholesale-on-amazon-what-is-the-difference
Online Arbitrage vs Wholesale on Amazon. What is the difference? - Seller Assistant Blog
February 12, 2025 - Yes, many sellers make a full-time income with online arbitrage by consistently finding profitable products and managing their business effectively. Success depends on product research, market demand, and staying competitive. Amazon FBA (Fulfillment by Amazon) is a service where Amazon handles storage, shipping, and customer service for your products, while wholesale is a business model where you buy products in bulk from suppliers to resell.
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SmartScout
smartscout.com › amazon-seller-key-terms › oa-online-arbitrage
What is Online Arbitrage for Amazon Sellers?
Online arbitrage is a business model where Amazon sellers buy products at a lower price, sell them at a higher price online, and have the products fulfilled using FBA service.
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Jungle Scout
junglescout.com › resources › articles › online-arbitrage-guide
How to Make Money on Amazon with Online Arbitrage in 2024
November 6, 2024 - You can even ship your inventory to FBA with the box you receive your order in! Source from thousands of sites. With online arbitrage, the possibilities are endless. There are thousands of online retail stores where you can find profitable inventory to resell on Amazon.
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Amazon
sellercentral.amazon.com › seller-forums › discussions › t › cdaedf90-1d50-4254-bcb3-570f6ae3dd5e
Online & Retail Arbitrage
Online and Retail Arbitrage is a lost market on Amazon. Doesn't work like it used to and many people that watch the youtube and facebook gurus lose lots of money because they do not know what they are talking about. Amazon and brands themselves have dropped the curtain on allowing selling.
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FBA Master
fbamaster.com › home › amazon online arbitrage: how to make money buying products online and selling on amazon
Amazon Online Arbitrage: How to Make Money Buying Products Online and Selling on Amazon
December 30, 2022 - For Online Arbitrage, I would recommend that you start with the professional plan. The reason I say this is due to the fact that the professional plan gives you access to Fulfillment by Amazon (FBA). Since we are wanting to be as hands off as possible with the selling process, using FBA will allow us to use Amazon’s fulfillment network to ship orders through all hours of the day or night.
Find elsewhere
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Your Selling Guide
yoursellingguide.com › 2019 › 07 › 06 › online-arbitrage
Online Arbitrage: Sell On Amazon FBA Without Leaving Your House! - Your Selling Guide by Nikki Kirk
October 16, 2023 - Like I mentioned above, this past week, I sent a shipment into Amazon FBA that should profit me over $1800! I’m beyond excited that I now have more time for other things, like creating videos and exploring all the places I visit, and less time spent in stores scanning. By adding in this model I don’t have to worry if I’m not near stores or worse, if I am, but not finding anything worth selling. With Online Arbitrage, everything is always open!
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Tactical Arbitrage
tacticalarbitrage.com › home
#1 Online Arbitrage Sourcing Software for Amazon FBA | Tactical Arbitrage
August 7, 2024 - Tactical Arbitrage provides 1,400+ online retail sites with multiple categories to scan. You can even add unique sites of your own. Our platform is designed specifically for selling via Amazon FBA.
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OnlineJobs.ph
onlinejobs.ph › jobseekers › job › Amazon-FBA-Online-Arbitrage-OA-Sourcing-VA-Long-Term-Keepa-SellerAmp-Expert-1516668
Amazon FBA Online Arbitrage (OA) Sourcing VA – Long-Term (Keepa & SellerAmp Expert) 1516668 - OnlineJobs.ph
November 18, 2025 - Responsibilities • Source products from US retail/online stores • Find products with at least $5 profit, minimum 30% ROI, and strong sales velocity • Verify Keepa charts (BSR, price stability, competition, Amazon presence) • Check for hazmat, gating, and brand restrictions • Ensure no Amazon on listing (current or last 180 days) • Ensure listing has 3+ rotating sellers • Document leads in Google Sheets tracking format • Provide daily progress reports • Communicate clearly and ask questions when needed Requirements • Experience sourcing for Amazon FBA (OA or wholesale) • S
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Amazon
amazon.com › retail-arbitrage › s
Amazon.com: Retail Arbitrage
MONEY SHIPPING: How To Start A Profitable Amazon FBA Business In 11 Weeks: Optimize Your Profits and Go From Side Hustle to Passive Income With Minimal Effort (MONEY MAKING SERIES) · Retail Arbitrage: How to Make Money Online with Proven and Powerful Strategies in Today’s Market!
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AmzScout
amzscout.net › blog › how to start an online arbitrage
Amazon Online Arbitrage Business: A 5-Step Guide to Start in 2025
September 8, 2025 - Use FBA: As we’ve already mentioned, the FBA program offers a number of advantages. Not only does it mean you don’t have to store inventory or fulfill orders, but also gives you a better shot at the Buy Box. If you can afford the extra fees it’s definitely worth it. Online arbitrage is one of the easiest ways to get started selling on Amazon, and there are plenty of people who have built profitable businesses this way.
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Reddit
reddit.com › r/amazonfbatips › to those who sell on amazon fba via online/retail arbitrage or wholesale please answer the below questions.
To those who sell on Amazon FBA via online/retail ...
September 24, 2023 -

What was your start up capital?

How long have you been selling on Amazon?

What is your monthly net profit?

How long did it take for you to start seeing profit?

How did you scale your business?

Do you still have a full time job? Is it hard to juggle the both?

If selling via OA and wholesale do you regularly just send items straight to the prep centre instead of your own venue? Please explain your reasoning. I’m asking because whilst it’s “fulfilled by amazon” for a reason I’ve noticed a lot of people on YouTube still store items in their own property or warehouses. Why’s this the case?

What do you like an dislike about having sell via online/retail arbitrage and wholesale?

Is there something you wish someone would’ve told you before selling on Amazon?

Many thanks!

Top answer
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3
Around $25k Almost 5 years Monthly net profit is between $40k-60k (~20% of monthly sales) The first few months or so, however we made huge mistakes by overpurchasing on slower skus early on which tied our capital. About a third of our warehouse space is storing these items still today unfortunately... No, this is my full-time job as well as my employees. I never worked a full-time job and did Amazon simultaneously, so I couldn't tell you. Everything we purchase we first send to our warehouse as we purchase 300+ skus on a weekly basis, ranging from asins that have a couple sales a month to thousands of sales a month. Our operations, 3000+ sku catalog, and extremely lean operations would not be sustainable for someone else to do. I also strongly believe in keeping absoultey eveyrthing in-house in regards to inventory management, fba prep, etc. Additionally, keeping prep in-house for items which are $15 or less is they only way to be competitive on pricing. (this is a long discussion, but you can find my details answer in other threads). Since we send out over 8000 units a week, we would be spending $50k+ on prep every month. First of all, OA/RA will not be relevant in the next year or so. Amazon wants legitamate businesses who work with authorized distributors and manufacturers, not some guy flipping a pair of shoes he found at Marshalls. That is for eBay, etsy, etc. There are thousands of things, however, these tips would have been useless most likely as I was not experienced in the industry long enough to deeply understand their practicality. You need "time in the trenches" to deeply understand most wise tips. However, a couple tips like not going too deep in inventory in the beginning would have probably helped.
2 of 3
2
Start up capital dependents upon which module you are interested in as a beginner I must say kick start with the O.A module first to know some basics of Amazon ecosystem. I am doing this for more than 2 years. I measure on the basis of ROI. Which is usually 20% in case of O.A and 15% minimum incase of wholesale. For O.A after few weeks and for wholesale after few months. You should work on hybrid module to excel your Amazon business. You may hire a Virtual Assistant if you are doing full time job and want to grow Amazon business as a side hustle.
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OnlineJobs.ph
onlinejobs.ph › jobseekers › job › Part-Time-Virtual-Assistant-Online-Arbitrage-Amazon-FBA-Sourcing-1520125
Part-Time Virtual Assistant – Online Arbitrage (Amazon FBA) Sourcing 1520125 - OnlineJobs.ph
1 month ago - ???? Remote | ? 20 hours/week (part-time) | ???? Competitive Pay + Performance Bonuses We are a growing Amazon FBA business looking for a detail-oriented and reliable Virtual Assistant to help with online arbitrage (OA) product sourcing. If you are analytical, organized, and enjoy researching products online, this role is for you!
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Aura
goaura.com › blog › online-arbitrage-guide
Online Arbitrage: Getting Started for New Amazon Sellers (2025)
Before buying any product, you must account for: Product cost – Your initial purchase price from the source retailer · Amazon FBA fees – Fulfillment and referral fees (typically 30-40% of selling price)
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Udemy
udemy.com › business › e-commerce › amazon fba
Free Amazon FBA Tutorial - Online Arbitrage Beginner To Full Time - Amazon FBA Training | Udemy
Online arbitrage from beginner to pro seller in 2 weeks. Do you want to learn how to buy products on the internet and sell them automatically via Amazon? Online arbitrage is basically purchasing products on the internet to resell online for a profit.
Rating: 4.4 ​ - ​ 564 votes
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Nepeto
nepeto.com
Nepeto - Automated Product Sourcing for Amazon
Our algorithm scans hundreds of retailers, distributors, and wholesale suppliers, providing you with a selection of thousands of profitable products ready for resell on Amazon!
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Helium 10
helium10.com › home › blog › online arbitrage on amazon: everything you need to know
Online Arbitrage on Amazon: Everything You Need to Know | Helium 10
January 4, 2024 - On the other hand, a successful online arbitrage business can be conducted from anywhere with internet access, offering unparalleled convenience. Resellers virtually search for profitable deals, discounts, or price discrepancies on websites without the need for physical store visits. Inventory handling options include using fulfillment services like Amazon FBA, which handles storage and shipping, or fulfilling orders themselves (Fulfilled By Merchant – FBM).
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Actorio
actorio.com › home › mastering online arbitrage on amazon: a beginner’s guide
Mastering Online Arbitrage on Amazon: A Beginner’s Guide - Actorio
January 9, 2025 - In practice, this means you can’t ... Online Arbitrage: With online arbitrage, you buy products from online retailers, hold inventory (usually through FBA), and resell them on Amazon....